Expert Solutions for Business
Mirifice Limited
Overview: Technology company
Mirifice offers monitoring, testing and
consultancy services to broadcast and
telecommunications companies
The business background
Mirifice was founded in 2004, with the aim of providing
innovative solutions for the broadcast industry. The
Fast Facts
•
companies increase their market share through
company was set up in the University of Bath’s
technology consultancy.
Innovation Centre as part of the SETsquared
Partnership. Its involvement with the University allowed
it to access a range of expertise, commercial links and
•
Its set-up was assisted by the University of
Bath’s SETsquared project and the company
facilities on offer at the Innovation Centre.
was initially run from the University’s
Innovation Centre, where it benefited from
This included advice from the incubator’s business
specialist expertise, facilities, advice and
review panels which looked at development and growth
networking opportunities.
of the company, as well as offering opportunities to
meet potential investors and funders.
Mirifice helps leading cable, satellite and IPTV
•
Consequently, Mirifice Ltd secured considerable
funding, allowing it to expand and form
Achievements & outcomes
relationships with both UK and US companies.
In 2006 Mirifice benefited from the SETsquared
Partnership's UK-US Science Bridge Programme, which
fosters contact between the high-technology research
and development communities of Southern England and
Southern California. Mirifice was awarded an
Expert South West
international travel grant that enabled it to jumpstart
relationships in the US.
The contacts made eventually lead to the company
winning major contracts with leading US companies
Scientific Atlanta, a Cisco company, and OpenTV.
Mirifice also secured £250,000 of funding from the
Working with the universities in South West
England can bring the following benefits:
for Digital TV networks.
•
•
•
Tangible business benefits
•
South West Ventures Fund to support the marketing
and rollout of Mirimon tm, a novel monitoring solution
The funding secured by Mirifice along with the
continued support of SETsquared has allowed the
company to build an efficient team of experts and win
major projects with the most prestigious companies in
Miriface has experienced a rapid growth since its
partnership with the University and has been able to
relocate to larger premises to facilitate its ever
expanding enterprise. The company has now grown to
25 staff, including 11 University of Bath graduates.
Increased profitability
Greater capacity to exploit new ideas for
competitive advantage
Current business problems and projects
addressed
•
•
•
Sustained growth enabled
Business development opportunities
Provision of advanced subject knowledge and
creative problem solving abilities
the sector. During three years the business’ value has
increased by £1m.
Improved competitiveness and productivity
•
•
•
•
Enhanced succession planning
Better staff morale
Increased organisational stability
Time and resource constraints overcome
Expert Solutions for Business
The viable solution for
business & higher education
The business perspective
“The funding from South West Ventures
has come at an exciting time for the
company. This investment enables us to
aggressively promote Mirimon tm to the
global market and to further deliver on our
product roadmap.”
The university perspective
Paul Tinkler, Chief Executive of Mirifice
“Mirifice's management team was
committed to growth from the day it setup business in the Innovation Centre and
this vision has been reflected in their
subsequent success. I'm delighted to see
that their staff expansion has relied
heavily on University of Bath graduates
and I look forward to working with the
company as it matures.”
Simon Bond, Director of University of
Bath’s Innovation Centre
Explore
Connect
Grow
The new Mirifice headquarters in Bath
Expert South West
Aim
Our aim is to encourage collaborations between
businesses and the universities in South West
England for mutual benefit
The Service
The offering from the universities includes:
•
•
•
Training and development provision
Access to new ideas and technologies
Research and consultancy expertise
•
•
•
•
•
•
•
Use of resources and facilities
Networking possibilities
Advice on licensing new technologies
Graduate recruitment solutions
Access to student and graduate placements
Support for start-up businesses
Partnership and investment opportunities
The next step
You can find details of these services and contacts for
your local university at www.expertsouthwest.com