International Journal of Technology Marketing
Special Issue on: "Challenges and Opportunities in Marketing in the
Contemporary Technological Environment"
Deadline extension
Submission of papers: 15 February 2015
Notification of acceptance: 15 April, 2015
Guest Editors:
Dr. Costas Assimakopoulos, Technological Educational Institute of Thessaloniki, Greece
Dr. Giacomo Del Chiappa, University of Sassari, Italy
In recent decades, information and communication technologies (ICTs), the internet, mobile
and social media marketing have radically and unforeseeably changed society as a whole,
especially since the Internet of Things emerged, making available multidimensional sets of
data which are known as big data. The digital revolution and the convergence of information
and communication technologies have ignited the development of new communication grids,
thus challenging the marketing strategies and business models of companies in any sector
with new opportunities and threats.
Currently, technology and the internet, as used through any device, provides companies with
new venues and platforms to be used for pricing, distribution, promotion and product policies.
Technologies and the internet can be used for customer acquisition and profiling, customer
engagement, brand reinforcement, reputation and image building, monitoring and complaint
management, the co-creation of new products/services with consumers, quality control,
analysis of competitive strategies and many others strategic purposes. Broadly, the
contemporary technological environment has transformed the relationships in any B2B
(business to business), B2C (business to consumer), C2C (consumer to consumer) or G2C
(government to citizen) context.
In such a scenario, this special issue aims to provide a forum for original papers covering
contemporary digital and technological marketing in any B2B, B2C, C2C and G2C context.
The issue will partially carry revised and substantially extended versions of selected papers
presented at the 2nd International Conference on Contemporary Marketing Issues (ICCMI
2014). However, any researcher who would be interested in this special issue is strongly
encouraged to submit an original paper covering one of the following suggested topics.
Subject Coverage
Suitable topics include, but are not limited to, the following:
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Social media marketing
Mobile marketing
Internet marketing and e-commerce
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B2B marketing
B2C marketing
C2C marketing
G2C marketing
Customer relationship management
E-marketing in small and medium-sized enterprises (SMEs)
Online marketing in developing countries
Digital and social media marketing in the tourism sector
Online customer service
E-complaining consumer behavior
E-complimenting consumer behavior
Online co-creation and co-innovation
E-commerce
Social commerce
Web design and usability
Consumers' online search information behavior
Political/legal issues and agendas in the digital-technology marketing era
Digital business ecosystem
Smart cities and smart tourism destinations
Notes for Prospective Authors
Submitted papers should not have been previously published nor be currently under
consideration for publication elsewhere. (N.B. Conference papers may only be submitted if
the paper was not originally copyrighted and if it has been completely re-written)
All papers are refereed through a double blind process.
All papers must be submitted online. Please read our Submitting articles page
Important Dates
Submission of papers: 15 February 2015
Notification of acceptance: Notification of acceptance: 15 April, 2015
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