Donald A. Scheibenreif
3126 Iris Court, Northbrook, IL 60062 • 847-559-3016 (h) • 847-942-2508 (c) • dascheibenreif@gmail.com • www.linkedin.com/in/donscheibenreif
Vice President
Chief
Marketing
Officer
Profile
Classically trained Brand Marketing professional with over twenty years of Blue Chip experience across
multiple disciplines, industries and business models including Consumer Packaged Goods, Foodservice,
Wholesale, B2B Distribution and Retail.
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Search Focus:
Roles &
Location
Marketing Strategy and Customer Insight/Focus. Keen understanding of how segmentation drives
strategy. Trained in strategic selling techniques and multi-level customer interactions
Revenue Generation Results. Have led faster than average growth via disciplined planning and execution.
Cross Functional Integration of Business Solutions. Bridged gap between Marketing, Operators and
Customers using fact-based customer insight and relevant tools to drive results in fragmented markets.
Change Leader. Passion for developing talent and building high performing teams that can change fast.
Broad Perspective. Experienced in a wide range of business situations and challenges. B2C and B2B. VP Marketing for an organization where Marketing is a key leader of business growth. Unlocking the
potential of its B2B operation using Marketing and Brand Building disciplines is a prime opportunity.
• Preferred: Chicago
• Open To: California, Seattle, Arizona, Texas
Industry and
Category
Expertise
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Consumer Packaged Goods (Food and Beverage)
Foodservice/Restaurants
Franchise Driven Wholesale/Retail
Industrial Distribution
Government, Healthcare
Target
Companies
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B2B Divisions of B2C Companies: Pepsico, Kraft, MillerCoors, Clorox, VISA, Sara Lee
B2C Hospitality/Retail: McDonald’s, Starbucks, Potbelly, Hyatt, OfficeMax, Walgreens, Panera
Mid-Cap B2C: Pactiv, Wilton, US Cellular, Acco, Barry Callebaut
B2B : Boeing, EcoLab, Tetra Pak, Corn Products Intl, GE Healthcare, United Stationers, Veolia, Hospira
Most Recent
Role
Vice President – Government and Healthcare Segment for WW Grainger, a $7B B2B distributor of facilities
maintenance supplies. Responsible for P&L and strategic marketing direction of $1.2B business. Co-led the
design and reorganization of US marketing team into segment business units. Included 3 year strategic plan,
organization design, and deployment.
Previous
Positions
• WW Grainger, Vice President, Strategic Marketing. Partnered with Sales to develop and deploy goto-market strategies for $5B high-growth government, manufacturing, contractor, and commercial
customer segments contributing to 7% revenue growth.
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True Value Company, Director, Field Marketing- Created online Local Store Marketing Toolkit at True Value
to drive consistent brand message at retail. 1,000 stores adopt in first year.
Draftfcb, Vice President, Group Account Director - Developed key strategic marketing programs
which generated an incremental $125MM in system sales at Burger King.
• The Coca-Cola Company, Director, Marketing Coca-Cola Fountain - Revamped beverage
marketing strategy generating over $50MM in incremental gross profit for Denny’s system via 24%
purchase incidence increases on soft drinks and 50% on juice and juice drinks.
• The Quaker Oats Company, Customer Marketing Manager - Pioneered the creation of customerspecific marketing plans for key Grocery chains in $900MM Western-U.S. division.
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Education
MBA Marketing, The University of Chicago Booth School of Business, Chicago, IL
Donald A. Scheibenreif
3126 Iris Court, Northbrook, IL 60062 • 847-559-3016 (h) • 847-942-2508 (c) • dascheibenreif@gmail.com • www.linkedin.com/in/donscheibenreif
TARGET COMPANY LIST
INDUSTRIES OF
INTEREST
B2B DIVISIONS OF
B2C COMPANIES
B2C MULTI-UNIT
OPERATIONS
MID-CAP B2C
COMPANIES
B2B
MANUFACTURING
AND SERVICES
WILDCARDS
Food, Beverage, Retail, Healthcare, Water, Energy, Technology,
Communications, Recycling
CHICAGO
OUTSIDE CHICAGO
Blue Cross Blue Shield of Illinois
Con Agra Foods
Sara Lee
Kraft Foods
MillerCoors
Pepsico
Amazon.com
Clorox
Disney
Frito Lay
Google
Microsoft
Procter & Gamble Professional
SC Johnson
Sony
VISA
McDonald’s Corporation
Hyatt International
Morton’s Restaurants Group
Panera Bread
Potbelly Sandwich Works
Walgreens
OfficeMax
Best Buy
Starbucks Coffee Company
Panera Bread
Acco Brands
Barry Callebaut
Brookdale Senior Living
DeVry
LKQ Corp
Advocate Health System
Mead Johnson
Pactiv
Sirva
US Cellular
Wilton Industries
Berlin Packaging
Boeing
CDW
Corn Products International
Exelon
GE Healthcare
Hospira
Johnson Diversey
Joint Commission Resources
LKQ Corp
Medline
Packaging Corp of America
Stericycle
Tetra Pak
Madison Dearborn Partners
Alzheimer’s Association
EcoLab
Burlington Northern
Snap-On Tools
Waste Management