airline passenger
media platform 2015
A New
Experience
who we are
Our international group of media professionals
includes airline experts, content specialists and
seasoned storytellers from a variety of backgrounds
and industries. One thing we all have in common,
though, is a passion for aviation and the in-flight
passenger experience.
a new approach
The layout style of the magazine is cleaner, fresher
and easier to read. By utilizing strong photographers
and bright illustrations, our design incorporates
eye-catching elements and creative infographics
that represent large amounts of data. The scope of
our editorial approach has been integrated between
web and print materials and expanded to better
reflect the broad nature of our industry – APEX is
a dynamic community of niche markets that work
together to achieve one common goal: To serve our
airline customers and their passengers.
2
| Airline Passenger Experience Association
highlights from 2014
• Clear categorization of front-of-book stories
into APEX building blocks (Comfort & Ambience,
Entertainment & Connectivity, Catering & Services)
• Emphasis on membership and community which
includes social photos of members at APEX events
• Collectible tear-out posters in each issue
• A personal and light-hearted approach to Q&A
profiles with a wide variety of members
• Regular features such as roundtable discussions with
industry leaders and the travelogue personal essay
• A back-of-book throwback page that allows us to
take a fun peek into history
We are always keen to hear ideas on how we can
refine the benefits of your member magazine. Please
contact us at editor@apex.aero with any feedback
or suggestions.
Best,
Al St. Germain, Publisher
Terri Potratz, Editor
Looking
Ahead
We have adjusted our 2015 print production
schedule in order to better accommodate timely
coverage of key APEX events, and as a result have
switched to a volume/edition naming convention.
We will continue to produce themed issues, which
allow us to assess general industry trends while
also encouraging the examination of familiar
scenarios from new perspectives.
Members can also look forward to daily industry news
coverage on the APEX website, as well as a digital
magazine that is both interactive and fully linked.
Our media team will be present at all global APEX
events, providing live coverage from Regional
Conferences like APEX Asia and APEX Middle East,
the MultiMedia Market, Technology Conferences
and the APEX/IFSA EXPO.
Issue themes for 2015 are based on member
suggestions received during the 2014 APEX/IFSA
EXPO, reflecting our commitment to representing the
multitude of voices within the APEX community. Each
issue, regardless of theme, will cover all aspects of
the passenger experience industry.
Volume 5, Edition 1:
Education
> January - February
Volume 5, Edition 4:
Entertainment
> July - August
Volume 5, Edition 2:
Technology
> March - April
Volume 5, Edition 5:
Design / EXPO
> September - October
Volume 5, Edition 3:
Culture
> May - June
Volume 5, Edition 6:
Innovation
> November - December
*Please note that months noted are for approximate
reference only. See distribution schedule on page 6.
Airline Passenger Experience Association |
3
APEX
Online
weekly connection
The Weekly Connection newsletter contains the
biggest headlines from the aviation industry, and
links to both original content on the APEX Blog as
well as other reputable news sources. Our “APEX
Insights” are included with feature news stories,
and we also track trending news stories each week.
The newsletter is distributed via e-mail to over
6,500 subscribers.
Weekly Connection
6,500
more than
suscribers
4
| Airline Passenger Experience Association
apex blog
The APEX Blog is updated on a daily basis with
the latest industry news and commentary, from
a diverse team of contributors. This content
is freely available online and as such, APEX is
increasingly considered one of the forerunners of
breaking industry news and insights. Material from
Experience is also made available through the
APEX website, along with integrated social
networking tools.
Find us at:
Twitter
@theAPEXassoc
Blog
blog.apex.aero
YouTube
youtube.com/
theapexassoc
Instagram
@theAPEXassoc
EXPO Daily
Experience
The EXPO Daily Experience is the official daily
newspaper of the APEX/IFSA EXPO. The newspaper
is produced daily and on-site during the EXPO and
distributed to all attendees and exhibitors at
the event.
In addition to the print edition, the Daily
Experience will also be available digitally through
the APEX Blog, published alongside our expanded
online event coverage.
150
exhibitors on
APEX show floor
300
APEX airline
delegates
3,421
APEX
Members
90
airline
members
339
vendor
members
distributed to
countries
64
apex members include
Advertising and Media
Representatives
Studios and Content
Providers
Product Manufacturers
Food, Beverage and
Catering Services
Airlines
Audio / Video
Producers,
Programmers and
Distributors
In-Flight Entertainment
Leaders
Satellite, Wireless
and Communications
Providers
Total Attendees
Airline Passenger Experience Association |
5
Production Calendar
and Deadlines
issue
theme
distribution start
dps sales
close
full page
ad close
ad material
deadline
> double-page
spread
volume 5, Edition 1
Education
JAN 12
NOV 11
DEC 9
DEC 10
Volume 5, Edition 2
Technology
MAR 12
JAN 20
FEB 17
FEB 18
ad size
16.5” x 11.6875”
420mm x 297mm
Volume 5, Edition 3
Culture
APR 27
MAR 4
APR 3
APR 6
Volume 5, Edition 4
Entertainment
JUN 23
APR 24
MAY 29
JUN 1
Volume 5, Edition 5
Design / EXPO
AUG 21
JUN 30
JUL 28
JUL 29
Volume 5, Edition 6
Innovation
NOV 6
SEP 9
OCT 14
OCT 15
> file requirements
PDF/X1 with fonts embedded, all images
saved in CMKY
> ad file details
FONT: Black text at least as bold as
Helvetica 6pt Regular, reverse amd
couloured text at least bold as Helvetica
8pt Regular.
RULES: Do not use any hairline rules.
BLACK RULES: 1/4 point minimum.
COLOUR RULES: 1/2 point minimum.
PHOTOS: 300 dpi, CMYK mode. Maximum
density should not exceed 300. COLOURS:
CMYK colours only.
NO PANTONE COLOURS!
6
CROP MARKS: Crop & registration marks
and colour bars must be offset by 0.25”
RICH BLACKS: Use 100K combined with
40C to provide rich black.
TRAPPING: Do not perform trapping.
Printer will perform trapping.
PROOF: Specification for Web Offset
Publications (SWOP C3) certified colour
proof is required. Proofs should include
colour bars with 25%, 50%, 75% and
solid areas for each colour. Proofs should
be 100% size of file submitted, and
include bleeds and trims.
Spafax Canada will not be responsible for
colour or any other deviation from original
file without a SWOP C3 colour proof
supplied by advertiser.
| Airline Passenger Experience Association
> delivery procedures
Files can be delivered electronically to our
pre-press FTP site.
with bleed
16.75” x 11.9375”
425mm x 303mm
type safety area
15.375” x 10.9375”
391mm x 278mm
> full page
ad size
8.25” x 11.6875”
210mm x 297mm
with bleed
8.5” x 11.9375”
216mm x 303mm
type safety area
7.5” x 10.9375”
191mm x 278mm
Address: ftp.transcontinental.ca
User Name: Spafaxads Password: Rds031
Please place file in APEX ad folder.
Upon posting ad file to FTP site, please
e-mail the file name and low-res PDF (for
placement only) to mshaw@spafax.com
If you have any problems or questions,
please contact:
Mary Shaw,
mshaw@spafax.com or
Anne Marie Nguyen,
anne-marie.nguyen@spafax.com
> half page
horizontal
ad size
8.25” x 5.65”
210mm x 144mm
with bleed
8.5” x 5.9”
216mm x 150mm
type safety area
7.5” x 4.9”
191mm x 124mm
* For advertising spreads, please
leave .375” (9.6mm) type safety on
either side of the gutter.
Rate
Card
magazine
1 insertion
3/4 insertions
6 insertions
full page
$ 6475
$ 5180
$ 4532
half page
$ 4100
$ 3280
$ 2870
double page spread
$ 11900
$ 9520
$ 8330
double page spread
(inside front cover)
$ 12900
$ 10320
$ 9030
inside back cover
$ 7450
$ 5960
$ 5215
outside back cover
$ 8200
$ 6560
$ 5740
front cover
reverse gatefold
$ 20000
$ 16000
$ 14000
4 page gatefold
$ 16000
$ 12800
$ 11200
n/a
n/a
poa
bb
* POA: price on application
*Additional bespoke sponsorship opportunities available
apex digital
digital campaign
1 month
6 months
12 months
$ 2000
$ 8000
$ 12000
*Please contact the APEX Media Team for the latest availability and statistics
Airline Passenger Experience Association |
7
> for advertising
and sponsorship
opportunities
contact
Sales Director
Steve O’Connor,
Twitter
@theAPEXassoc
steve.oconnor@spafax.com
> apex media
contacts
Publisher
Al St. Germain,
al.stgermain@spafax.com
Instagram
@theAPEXassoc
YouTube
youtube.com/
theapexassoc
Editor
Terri Potratz,
terri.potratz@spafax.com
Blog
blog.apex.aero
Community Manager
Jessica Sammut,
jessica.sammut@spafax.com
content on the go
Spafax is one of the world’s leading providers of branded
content solutions in the form of entertainment production
and management, publishing and media sales. We have
over 25 years’ experience in commissioning top-notch
content and working with the world’s leading brands. We
reach over 2 million consumers per day and have won
over 500 industry awards in the last ten years. We are a
WPP Company and proud member of the Airline Passenger
Experience Association.