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Managed by: India Foundation for the Arts | Junoon Supported by: Norwegian Embassy | Goethe-­‐Institut / Max Mueller Bhavan | Infrastructure Leasing & Financial Services Ltd. (IL&FS) | Bajaj Group Delegate support: The Italian Embassy Cultural Centre ʹ New Delhi Mumbai Why SMART: The context India is a land rich in the arts ʹ ĞƐƉĞĐŝĂůůLJƚŚĞĂƚƌĞ͘ƐĂůŝǀŝŶŐ͕ďƌĞĂƚŚŝŶŐƉĂƌƚŽĨ/ŶĚŝĂ͛Ɛ
social fibre, theatre has enthralled, impacted and transformed audiences throughout the country, through the ages, in various forms. The people who create this wonderful theatre ʹ the theatre-­‐makers ʹ pour their heart and soul, their passion and commitment into their creations. And each of them has a larger dream and vision. Sometimes, all they need is the knowhow to create a practical road map that will help them realise their dreams. SMART aims to equip theatre practitioners with the skills and expertise necessary to build this strategic plan -­‐ practical, achievable plan, connected to reality. This enables the group to be more sustainable, effective, efficient, financially viable and creatively capable. SMART: The Programme ^DZd;^ƚƌĂƚĞŐŝĐDĂŶĂŐĞŵĞŶƚŝŶƚŚĞƌƚŽĨdŚĞĂƚƌĞͿŝƐ/ŶĚŝĂ͛ƐĨŝƌƐƚĂŶĚŽŶůLJĐĂƉĂĐŝƚLJ-­‐
building programme for theatre practitioners that aims to build knowledge, skills and expertise about arts management from within the Indian theatre community. A collaborative project of India Theatre Forum (ITF), India Foundation for the Arts (IFA) and Junoon, SMART is speĐŝĂůůLJĚĞƐŝŐŶĞĚƚŽĂĚĚƌĞƐƐƚŚĞĂƚƌĞƉƌĂĐƚŝƚŝŽŶĞƌƐ͛ŶĞĞĚĨŽƌ
strategic thinking and management in their work. Theatre practitioners and professional arts managers collectively share their expertise, experiences and learning through a structured pedagogic process. SMART seeks to sharpen the thinking and working processes of theatre groups, leading them to create three-­‐year strategic road maps for themselves. This road map should be one that optimizes strengths, overcomes constraints and has a significant and positive impact on the internal functioning of a theatre group. The 8-­‐month programme is conducted primarily in English and is also translated as required, through the course. The SMART factors SMART is special. It is a unique, perceptive and insightful programme conceived, designed and developed by experts from across the field. Here are some of the facts that set SMART apart from any other programme in our country: Ɣ /ŶĚŝĂ͛ƐĨŝƌƐƚ-­‐ever theatre management training programme Never before has there been a management-­‐training programme dedicatedly focussed on theatre in India. Ɣ Addresses a dire need Urban and semi-­‐urban contemporary Indian theatre needs professional arts management that looks at the realities of Indian theatre and ƌĞƐƉŽŶĚƐƚŽƚŚĞŵƚŽĞŶƐƵƌĞƚŚĞŐƌĞĂƚĞƐƚƉŽƐƐŝďůĞĞĨĨĞĐƚŝǀĞŶĞƐƐŽĨƚŚĞĂƚƌĞ͛ƐƌĞĂĐŚ
and possibilities. SMART is a programme tailored to the context and realities of the arts in India. Ɣ Built on indigenous knowledge For the first time in India and perhaps in Asia, here is a programme that addresses the needs of theatre practice from the ground up. Informed by existing practices in India and taught by people with direct experience of working with the theatre and the arts in India, SMART seamlessly blends this with the wider knowledge and experience from arts management. Ɣ Expert resources The mentoring team and facilitators of SMART are leaders in their respective fields of theatre and arts management in India. The team includes reputed theatre practitioners, arts managers, pedagogues and financial experts, all of whom are dedicated to building this programme to impact our theatre world. SMART is enriched by deep learnings from India, along with international inputs from Serbia, Italy, Australia and Palestine. Ɣ Scholarship and practice A number of courses tend to be tilted either in the direction of scholarship or of practice. SMART brings the best of both worlds together, where theoretical approaches are informed by on-­‐ground challenges and realities, and where existing practice in the field is theorized. Ɣ A DIY course SMART is a do-­‐it-­‐yourself capacity-­‐building module that strengthens the management capacities of theatre groups. The course teaches its participants to ĚĞǀĞůŽƉĂŶĚďƵŝůĚƚŚĞŝƌŐƌŽƵƉ͛ƐĞƐƐĞŶƚŝĂůĐore values, sustainability, audiences, communications, financial management, fundraising, and administration. All this culminates in a strategic plan evolved by each participating group and applicable to their own context. Ɣ An affordable programme ^DZd͛Ɛ course fees are highly subsidised and affordable to enable the greatest reach and impact across the country. This has been made possible by the generous support of our sponsors and donors. SMART 2015: The year at a glance After two years of meticulous planning and rigorous study, SMART was initiated in January 2015. What followed was a remarkable year filled with rich experiences, deep learning and tremendous joy. Approximately 75 theatre groups applied for admission to SMART and after a careful and thorough selection process, 17 were chosen to be part of the programme. The year began with a 10-­‐day residential workshop at Fireflies, a beautiful space just outside Bangalore. The workshop consisted of all-­‐day training and sharing sessions followed by conversations with experts during the evenings. After the workshop, the participants returned to work with their own groups. Each group was assigned a mentor to oversee and guide this process. Over 6 months, the groups worked towards evolving their 3-­‐year strategic plans. Finally, in August, all the participants convened with the facilitators and mentors to present, discuss and critique their plans. The first batch of SMART: Participants in 2015 Ɣ D. Reghoothaman, Sreenivas V. K. -­‐ Abhinaya Theatre Research Centre, Thiruvananthapuram Ɣ Pravin Shekhar -­‐ Backstage, Allahabad Ɣ Roxy Gagdekar, Abhishek Indrekar -­‐ Budhan Theatre Society, Ahmedabad Ɣ V. Ashok Singh, V. Rajesh -­‐ Chennai Kalai Kuzhu, Chennai Ɣ Pradeep Vaiddya -­‐ Expression Lab, Pune Ɣ Tanya Mahajan, Mallika Sen Varma -­‐ Gillo Theatre Repertory, Mumbai Ɣ Vasanth Selvam, Shilpa Mudbi -­‐ Indianostrum, Pondicherry Ɣ Komita Dhanda, Ashok Tiwari -­‐ Jana Natya Manch, New Delhi Ɣ Pravin Kalokhe -­‐ Kusumagraj Pratishthan, Nashik Ɣ Ravi Choudhary, Alok Rajwade -­‐ Natak Company, Pune Ɣ Dana Roy, Dr. Indudipa Sinha -­‐ Ranan Performance Collective, Kolkata Ɣ Sushma Rao, Venkatesh Prasad -­‐ Samudaya, Bangalore Ɣ Shruti Sharma, Rahul Kumar Rai -­‐ T for Theatre, New Delhi Ɣ Prashanth Nair, Badrivishal Kinhal -­‐ Tahatto, Bangalore Ɣ Neel Chaudhuri, Bikram Ghosh -­‐ The Tadpole Repertory, New Delhi Ɣ Sunit Sinha -­‐ The Actor Factor Theatre Society, New Delhi Ɣ Puja Sarup -­‐ The Patchworks Ensemble, Mumbai Responses to SMART Participants: Ɣ ͞/ƚĂůǁĂLJƐƐĞĞŵĞĚƚŚĂƚĚŽŝŶŐƚŚĞĂƚƌĞŝƐůŝŬĞĨŝŐŚƚŝŶŐƚŚĞDĂŚĂďŚĂƌĂƚĂǁŝƚŚĂ
ƌĂnjŽƌďůĂĚĞ͘ĨƚĞƌĚŽŝŶŐƚŚŝƐĐŽƵƌƐĞ͕/ĚŽŶ͛ƚĨĞĞůĂƐƚŚŽƵŐŚ/ŚĂǀĞĂďŝŐŐĞƌŽƌ
better weapon. But, the battle does not seem as daunting as the Mahabharata ĂŶLJŵŽƌĞ͘͟ Pravin Shekhar -­‐ Backstage Ɣ ͞tĞŚĂǀĞĂůǁĂLJƐǁŽŶĚĞƌĞĚ-­‐ where could we find academic interaction where we could talk about practices . . . share them, discuss pitfalls, and how to ŽǀĞƌĐŽŵĞĚŝĨĨŝĐƵůƚŝĞƐ͊͟ Roxy Gagdekar -­‐ Budhan Theatre Society Ɣ ͞dŚĞƌĞŝƐŶŽĞdžŝƐƚŝŶŐƐLJƐƚĞŵƚŚĂƚĐŽŵƉĞůƐLJŽƵƚŽƚŚŝŶŬĂďŽƵƚŐƌŽǁŝŶŐůĂƌŐĞƌŝŶ
the context of content, language and reach. Before SMART, we only thought ĂďŽƵƚƚŚĞĐƌĞĂƚŝǀĞƐŝĚĞ͕ŶĞǀĞƌƚŚŽƵŐŚƚĂďŽƵƚƚŚĞĂĚŵŝŶŝƐƚƌĂƚŝǀĞĨƌŽŶƚ͊͟ Alok Rajwade -­‐ Natak Company Ɣ ͞tĞŚĂĚĂŶŽƉƉŽƌƚƵŶŝƚLJƚŽďŽƵŶĐĞŽĨĨŝĚĞĂƐǁŝƚŚƐŽŵĞǀĞƌLJĞdžƉĞƌŝĞŶĐĞĚƉĞŽƉůĞ
in the theatre industry. Not only that, we got to see other theatre groups ŐƌĂƉƉůŝŶŐǁŝƚŚƐŝŵŝůĂƌŝƐƐƵĞƐƚŚĂƚǁĞĞŶĐŽƵŶƚĞƌ͊͟ Dana Roy -­‐ Ranan Performance Collective Ɣ ͞KƵƌĞdžƉĞƌŝĞŶĐĞǁĂƐďŽƚŚƐŽďĞƌŝŶŐĂŶĚĞdžĐŝƚŝŶŐ͘/ƚďƌŽƵŐŚƚŝŶƚŽƐŚĂƌƉƌĞůŝĞĨƚŚĞ
need for clear and precise thinking in managing our theatre groups across a range of considerations ʹ our vision, audience, resources and, most crucially, our futures. Best of all, it brought us into a room with our peers from across the ĐŽƵŶƚƌLJ͕ĂŶĚƚŚĞƌĞŝƐŶŽŐƌĞĂƚĞƌůĞĂƌŶŝŶŐƚŚĂŶƚŚĂƚ͘͟ Neel Chaudhuri -­‐ The Tadpole Repertory Course Evaluator: Ɣ ͞dŽĚĂLJ͕ĐƌĞĂƚŝǀĞƐŬŝůůƐĂŶĚŵĂŶĂŐĞŵĞŶƚŬŶŽǁ-­‐how are twin capacities indispensable if theatre is to survive, leave alone flourish, within an increasingly competitive and professionalised environment. Theatre management is emerging through SMART as a discipline in its own right, capable of enriching a national movement toward better management of, and support for, art, culture ĂŶĚŚĞƌŝƚĂŐĞ͘͟ Ashoke Chatterjee -­‐ Former Executive Director, National Institute of Design (Ahmedabad) Course Director, Facilitators & Mentors: Ɣ ͞Ɛ/ǁĂƚĐŚƚŚĞŐƌŽƵƉƐ/ĂŵŵĞŶƚŽƌŝŶŐƉƵůůƚŽŐĞƚŚĞƌtheir strategic plan, as I hear their clarity of thought and feel the strength of their sense of purpose, as I see how their instinct has become articulated and translated into a solid plan of action, I feel such a sense of humility and pride and thankfulness altogether. I now know these ŐƌŽƵƉƐǁŝůůŐŽŽƵƚƚŚĞƌĞĂŶĚƵŶůĞĂƐŚƚŚĞŝƌƉŽƐƐŝďŝůŝƚLJŝŶƚŽƚŚĞǁŽƌůĚ͘͟ Sameera Iyengar -­‐ Co-­‐founder & Director, Junoon Ɣ ͞^DZdŵĂŬĞƐŝƚƉŽƐƐŝďůĞĨŽƌƚŚĞĞĐŽůŽŐLJŽĨƚŚĞĂƚƌĞƚŽůĞĂƌŶĨƌŽŵŝƚƐŽǁŶƉĂƐƚ
journeys and create possible futures from its archives of memory and knowledge. &ŽƌƚŚĞĂƌƚƐƚŽƚŚƌŝǀĞŽŶƚŚĞŝƌŽǁŶƚĞƌŵƐŝŶƚŽĚĂLJ͛ƐŶĞŽůŝďĞƌĂůĐŽŶƚĞdžƚ͕ĂŶĚĨŽƌĂƌƚŝƐƚƐ
to be able to continuously challenge, dissent, resist, and build in this environment, all independent arts practices need to address the issue of sustainability ʹ from ǁŝƚŚŝŶ͘͟ Arundhati Ghosh -­‐ Executive Director, India Foundation for the Arts Ɣ ͞dŚĞŵŽƐƚĂŵĂnjŝŶŐƚŚŝŶŐĨŽƌŵĞ͕ǁŽƌŬŝŶŐǁŝƚŚƚŚĞĚƌĞĂŵŽĨ^DZdŚĂƐďĞĞŶƚŚĞ
journey ʹ from the nagging kernel of the idea, to the coming together of such amazing, generous people in creating the course, to the unwavering support of our funders, to the openness and commitment of the participants, to realise it all. The ũŽƵƌŶĞLJĐŽŶƚŝŶƵĞƐ͙͟ Sanjna Kapoor -­‐ Co-­‐founder & Director, Junoon Ɣ ͞'ƌŽƵƉƐĂƌĞŶŽǁŶŽůŽŶŐĞƌĐŽŶƚĞŶƚƚŽƐŝŵƉůLJƐƵƌǀŝǀĞ͖ƚŚĞLJǁĂŶƚƚŽƚŚƌŝǀĞ͘dŚĞ
SMART process changes their way of looking -­‐ instead of staring at the hard wall of ŝŵƉŽƐƐŝďŝůŝƚLJ͕ƚŚĞLJĂƌĞŶŽǁůŽŽŬŝŶŐƚŽĐĂƌǀĞŽƵƚĚŽŽƌǁĂLJƐŽĨƉŽƐƐŝďŝůŝƚLJ͘͟ Sudhanva Deshpande -­‐ Actor, Director, Jana Natya Manch Ɣ ͞/ƚ͛ƐŝŶƐƉŝƌŝŶŐƚŽƐĞĞǁŚĂƚŽĐĐƵƌƐǁŚĞŶĂƌƚŝƐƚƐ͛ƉĂƐƐŝŽŶĂŶĚĐƌĞĂƚŝǀŝƚLJŝƐĐŽŵďŝŶĞĚ
with disciplined management practices in action. The two groups I am working with have pursued very different journeys these past 6 months, but both have emerged ǁŝƚŚĂĐŽŵŵŽŶĐůĂƌŝƚLJŽĨƚŚŽƵŐŚƚĂŶĚĂĐƚŝŽŶ͘/ƚ͛ƐďĞĞŶůŽǀĞůLJƚŽƐĞĞŚŽǁƚŚŝƐŚĂƐ
allowed their ĂŵďŝƚŝŽŶƐƚŽƐŽĂƌ͊͟ Swati Apte -­‐ Director, Junoon Ɣ ͞KŶĞŽĨƚŚĞŵŽƐƚƐŝŐŶŝĨŝĐĂŶƚĂƐƉĞĐƚƐŽĨƚŚĞ^DZdƉƌŽŐƌĂŵŵĞŝƐŝƚƐĐŽŶŶĞĐƚǁŝƚŚ
the active theatre and arts scene in India, and hence its familiarity with the reality of arts practice. It deepens learning and makes it a two-­‐way flow. Facilitators and mentors learn from participating theatre companies, and vice-­‐versa, and the ĐƵŵƵůĂƚŝǀĞĞĨĨĞĐƚŽĨƚŚŝƐůĞĂƌŶŝŶŐŝƐŽĨŐƌĞĂƚƐŝŐŶŝĨŝĐĂŶĐĞ͘͟ Sunil Shanbag -­‐ Director, Arpana Supporters: Ɣ ͞dŚĞƌĞŝƐŶŽĚĞĂƌƚŚŽĨƚĂůĞŶƚ͕ƐŬŝůůĂŶĚĐƌĞĂƚŝǀŝƚLJŝŶƚŚĞĂƚƌĞŝŶ/ŶĚŝĂ͘,ŽǁĞǀĞƌ͕
most theatre groups are unable to reach their full potential due to a lack of adequate resources. SMART will enable them to think strategically about their goals and implement ways and means of achieving them. The Bajaj Group is ƉƌŽƵĚƚŽƐƵƉƉŽƌƚƚŚĞĨŝƌƐƚĞĚŝƚŝŽŶŽĨƚŚĞ^DZdƉƌŽŐƌĂŵŵĞ͘͟ Niraj Bajaj -­‐ Director, Bajaj Group Ɣ ͞dŚĞ'ŽĞƚŚĞ-­‐Institut / Max Mueller Bhavan is proud to be associated with SMART, South Asia's first-­‐ever strategic management course for theatre practitioners which has been eagerly awaited. Congratulations to the India Theatre Forum, to Junoon and to the India Foundation for the Arts for the ĞdžĐĞůůĞŶƚĐŽŶĐĞƉƚĂŶĚƚŚĞƐƵĐĐĞƐƐĨƵůŵĂŶĂŐĞŵĞŶƚŽĨƚŚĞĨŝƌƐƚĞĚŝƚŝŽŶŽĨ^DZd͘͟ Robin Mallick -­‐ Director, Programmes -­‐ South Asia, Goethe Institut / Max Mueller Bhavan Ɣ ͞/ŶƚŚĞĂďƐĞŶĐĞŽĨĂŶLJŵĂũŽƌƉƌŽŐƌĂŵͬƐŝŶƚŚĞĨŝĞůd of theatre management, we (The Norwegian Embassy) see SMART as a unique initiative that builds the community from within. We are confident that the training from SMART will not only create better theatre practitioners, but will also help the theatre scene in /ŶĚŝĂĚĞǀĞůŽƉĂŶĚŐƌŽǁ͘͟ Sigvald T. Hauge -­‐ Minister-­‐Counsellor, Royal Norwegian Embassy Future plans for SMART From 2016 onwards, SMART has been envisioned and extended as a two-­‐year model, with the Course in the first year, and a Conclave in the second year. COURSE: The six-­‐month SMART programme will be for theatre groups across India, and will consist of a residential foundation course, a mentorship period and a concluding workshop and presentation. CONCLAVE: This will be 3 days of intensive sharing amongst experts and practitioners from across India and the world. The SMART Team 2015 Ɣ WƌŽĨ͘DŝůĞŶĂƌĂŐŝđĞǀŝđaĞƓŝđ, Course Consultant UNESCO Chair in Cultural Policy and Management & Professor of Cultural Policy, Cultural Management, Cultural and Media Studies at the University of the Arts, Belgrade, Serbia Ɣ Sameera Iyengar, Course Director, Facilitator & Mentor Co-­‐Founder, Junoon, Mumbai Ɣ Arundhati Ghosh, Facilitator & Mentor Executive Director, India Foundation for the Arts, Bangalore Ɣ Sanjna Kapoor, Facilitator & Mentor Co-­‐Founder & Director, Junoon, Mumbai Ɣ Sudhanva Deshpande, Facilitator & Mentor Jana Natya Manch & Studio Safdar, New Delhi Ɣ Sunil Shanbag, Facilitator & Mentor Theatre Director, Arpana, Mumbai Ɣ Swati Apte, Facilitator & Mentor Director, Junoon, Mumbai Ɣ Pravin KP, Mentor Theatre Director & Actor Magic Lantern, Chennai Ɣ Rajiv Krishnan, Mentor Theatre Director & Actor, Perch, Chennai Ɣ Menaka Rodriguez, Mentor Head-­‐Marketing & Business Development, India Foundation for the Arts, Bangalore Ɣ Ashoke Chatterjee, Course Evaluator former Executive Director, National Institute of Design, Ahmedabad Ɣ Ashish Mehta, Production Coordinator Administrative Head, Aasakta Kalamanch, Pune Ɣ Darshana Dave, Assistant Project Coordinator Manager ʹ Institutional Projects, India Foundation for the Arts, Bangalore The SMART programme is a collaborative effort, which is: Ɣ Conceived by India Theatre Forum (ITF), a network of theatre practitioners aimed at strengthening Indian theatre practice through various interventions. India Theatre Forum seeks to create a national resource for theatre and a common platform for those willing to take on the public responsibility of pushing for excellence and diversity in theatrical endeavour. To read more on ITF, visit www.theatreforum.in Ɣ Managed by Junoon, Mumbai, an arts organisation and social enterprise that seeks to embed the richness of the arts into the lives of people across India. Through its various engagements and programmes, Junoon makes the arts accessible and weaves them into everyday life. The organisation strongly believes these immersive experiences are essential for a healthy, collective, human experience. To read more on Junoon, visit www.junootheatre.org Ɣ Managed by India Foundation for the Arts, Bangalore, an independent, national, not-­‐for-­‐profit, grant-­‐making organisation that supports practice, research and education in the arts in India. Set up as a Public Charitable Trust in 1993, IFA started making grants in 1995. Over the years, IFA has supported over 400 arts and culture projects through its various programmes, including an array of writers, dancers, film-­‐makers, musicians, performers, theatre directors, sculptors, photographers, curators and researchers from across India. This year, IFA marks its 20th year of grant-­‐making in the arts. To read more on IFA, visit www.indiaifa.org SMART has been made possible with support from: Ɣ Norwegian Embassy Ɣ Goethe-­‐Institut / Max Mueller Bhavan Ɣ Infrastructure Leasing & Financial Services Ltd. (IL&FS) Ɣ Bajaj Group Ɣ The Italian Embassy Cultural Centre, New Delhi & Mumbai (Delegate support) Important dates to remember SMART 2016-­‐2017: Course Applications process January -­‐ February 2016 10-­‐day residential Foundation Course June 2016 4-­‐month Mentorship period June -­‐ October 2016 2-­‐day Workshops & Graduation ceremony October 2016 Conclave Registration process February -­‐ March 2017 3-­‐day Conclave June 2017 How you can help Spread the word: Help SMART reach and impact theatre groups across India. Spread the word about the programme and join us in taking SMART into the heart of India, through your recommendations. Find out more at www.theatreforum.in. To stay updated on further plans, details and projects, subscribe to the SMART mailing list at ashish@theatreforum.in Contribute: SMART is a subsidised programme. To contribute, you could Ɣ offer venues/spaces for the Course and/or Conclave; Ɣ sponsor one or more groups to attend either of these; Ɣ make a donation to SMART; Ɣ ŚĞůƉ^DZdďĞĐŽŵĞƉĂƌƚŽĨLJŽƵƌĐŽŵƉĂŶLJ͛Ɛ^ZƉƌŽŐƌĂŵŵĞ͘ Any support to SMART will be deeply appreciated and acknowledged. Contact ashish@theatreforum.in for more information.