Sachid Madan,
Director, Technico Pty Ltd,
ITC Agri Business Division
Sachid Madan is Director of Technico Pty Ltd, Australia (Technico), a
wholly owned subsidiary of ITC Ltd, and a part of its Agri Business.
He is also the Chairman of the Agri Committee of FICCI.
,7&/LPLWHGLVRQHRI,QGLD¶VODUJHVWFRQJORPHUDWHVDQGKDVVLJQLILFDQW
market share in fast-moving consumer goods, hotels, paperboards
and packaging, agribusiness and infoUPDWLRQ WHFKQRORJ\ ,7&¶V
US$900 million Agribusiness Division (ABD), which Mr. Sivakumar
leads, is engaged in sourcing a variety of agricultural products,
commodity exports, rural marketing and specialty retailing. ITC Ltd
works predominantly in agriculture and rural India with over a
FHQWXU\¶VH[SHULHQFHLQHQJDJLQJZLWKIDUPHUV
ITC runs a wide range of initiatives in rural India, with a total reach of 5 million people through
eChoupal and other operations. Technico is a wholly owned subsidiary of ITC limited and a leader in
the production and supply of early generation quality seed potatoes. Technico is an agribiotechnology company specializing in rapid seed potato production. Technico has developed the
proprietary TECHNITUBER® Technology, which involves the use of pathogen-tested tissue culture
and processes that enable the rapid multiplication of seed potatoes from pathogen-tested plants in
controlled environment. This 'enabling technology', which can be applied to all potato varieties,
significantly reduces the number of years it takes to produce commercial quantities of quality seed
potatoes and also shortens the time required for introduction of new varieties.
Technico has contributed significantly to the introduction of new varieties in India specially those
suitable for making French Fry and Chips. It works closely with farmers in India, China, Canada,
Saudi Arabia, Egypt, Turkey and Senegal to improve the quality of seed, agronomic practices and
enhance yields and quality. It is also working closely in micro irrigation initiatives to improve the
sustainability of agriculture.
ITC provides a range of extension services to farmers, and integrates value chains. ITC promotes
sustainable agriculture practices and environmental protection through watershed development
projects covering 77,000 hectares, which benefit farmers with irrigation. ITC's Livestock Development
Program has reached over 200,000 farmers with animal husbandry services.
SACHID MADAN may be reached at:
sachid.madan@technituber.com.au | + 91 124 417 3188 | ITC Green Centre, 10, Institutional Area, Sector 33, Gurgaon122001
Shailesh Naik,
General Manager and Head of e Choupal
ITC Limited
Shailesh Naik is the General Manager and Head of e Choupal Channel of
ITC Limited, India. Mr. Naik is an engineer and management graduate with
over 15 years of experience in marketing and sales, production and supply
chain across industries such as agri commodities, FMCG, automobiles and
financial services. Mr. Naik has represented ITC as an expert at the Asian
Development Bank, IIMs, national
and international seminars on
commodity supply chain, weather derivatives, financial services and rural
marketing. He has a Bachelor in Mechanical Engineering and a MBA.
,7& /LPLWHG LV RQH RI ,QGLD¶V ODUJHVW FRQJORPHUDWHV DQG KDV VLJQLILFDQW
market share in fast-moving consumer goods, hotels, paperboards and
SDFNDJLQJDJULEXVLQHVVDQGLQIRUPDWLRQWHFKQRORJ\,7&¶V86PLOOLRQ
Agribusiness Division (ABD), which Mr. Sivakumar leads, is engaged in sourcing a variety of
agricultural products, commodity exports, rural marketing and specialty retailing. ITC Ltd works
predominantly in agriculture and rural India with over a century engaging with farmers.
Leveraging knowledge gained over decades, and advances in communications technology, ITC eChoupal was launched in 2000 to empower farmers by enhancing the competitiveness of agri valuechains through innovative and unique business models. ,7&¶V H-choupals are kiosks with Internet
connections that provide farmers with crop-specific, comprehensive and real-time information about
crops to improve their products and their livelihoods. As of April 2010, e-choupals reached 4 million
farmers, supporting production and procuring a range of products in over 40,000 villages through
6,500 kiosks across 10 states. ITC is presently rolling out e-choupal 3.0 with modernized systems to
access information, more specialized inputs and plant materials, and procurement of higher value
commodities. With a vision to cover 100,000 villages by 2012, ITC eChoupal aims to increase
incomes and improve the quality of life in rural India while delivering sustainable shareholder value.
ITC runs a wide range of initiatives in rural India, with a total reach of 5 million people through echoupal and other operations. ITC is the sole owner of Technituber, a leader producer and supplier of
quality seed potatoes. ITC provides a range of extension services to farmers, and integrates value
chains. ITC promotes sustainable agriculture practices and environmental protection through
watershed development projects covering 77,000 hectares, which benefit farmers with irrigation. ITC's
Livestock Development Program has reached over 200,000 farmers with animal husbandry services.
ITC's women empowerment program has helped 39,000 rural women form self-help groups and
develop skills to manage their own businesses.
SHAILESH NAIK may be reached at:
shailesh.naik@itc.in| +91- 9949994169| 31 Sarojini Devi Road, Secunderabad