Cadbury's Oreo
Cadbury's Oreo
Parent Company
Cadbury's(Kraft)
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
World's Number 1 Biscuit
1/4
Cadbury's Oreo
USP
World's largest selling Biscuits, World's number 1 biscuit
STP
Segment
Quality conscious children and adults
Target Group
Children and Youth
Positioning
The biscuit with goodness of milk
SWOT Analysis
2/4
Cadbury's Oreo
Strengths
1. Low cost
2. Perceived as the world's number one biscuit
3. Good product quality and packaging
4. Leadership in world for sandwich category
Weaknesses
1. Limited target audience i.e. people who prefer chocolate based biscuits
Opportunities
1. Tie-up with corporates/hotel chains
2. Launch various flavours for the cream e.g. Treat-O
Threats
3/4
Cadbury's Oreo
1. Severe threat from wafer and salted snacks segment
2. Similar biscuit categories e.g. Sandwich Biscuits
3. Chocolates
4. Poor copies
Competition
Competitors
1. Britannia Bourbon
2. ITC Sunfeast Sandwich Biscuits
3. Parle Hide n Seek
4/4