Cadbury's Bournvita
Cadbury's Bournvita
Parent Company
Cadbury(Kraft)
Category
Energy Drink
Sector
Food Products
Tagline/ Slogan
Real Achievers who have grown up on Bournvita; Upbringing' to 'Intelligence; Good upbringing
1/5
Cadbury's Bournvita
USP
Chocolate beverage food drink
STP
Segment
Chocolate based health drink for children
Target Group
Young growing children from the middle and upper class
Positioning
Chocolate health drink to make kids stronger and sharper
SWOT Analysis
2/5
Cadbury's Bournvita
Strengths
1.Big brand visibility
2.Good advertising
3.Excellent reach and distribution
4.Continuously re-invented itself in terms of product, packaging, promotion & distribution
5.Flavor Options (Caramel, 5 Star etc)
Weaknesses
1.
Food products have a limited shelf life
2.Doesn't mix well with cold milk
Opportunities
1.Untapped rural markets
3/5
Cadbury's Bournvita
2.Better product packaging and preservation
3.Leverage Cadburys successful brand
4. Relaunch of children based contests like BQC
Threats
1.More chocolate based milk drinks in market
2.Children prefer more flavors like strawberry, rose milk
Competition
Competitors
1.Milo
2.Horlicks
3.Boost
4/5
Cadbury's Bournvita
4.Complan
5/5