Technical Marketing and Marketplace Simulation Game

advertisement
Course Description - Technical Marketing and Marketplace Simulation Game
Department:
09 - Business Administration and Engineering
Course title:
Technical Marketing and Marketplace Simulation Game
Hours per week:
4
Number of ECTS credits: 4 (option to gain 5 ECTS through an additional presentation)
Semester:
Course objective:
At the end of the course, students
- will know the basics of marketing for industrial goods and durable consumer goods respectively
- know the requirements and procedure in the segmentation and positioning of products
- will be aware of the integrated product life-cycle
- will be able to analyse and understand strategic interrelations and background of marketing
decisions
- will be able to transfer their knowledge to current case studies and project work respectively.
Prerequisites:
None
Recommended reading: Kotler, Philip: Marketing Management; Davidow, W.H.: Marketing HighTechnology
Teaching methods:
Lecture, intergroup development, case studies
Assessment methods:
Presentation (40%) and written exam (60%)
Language of instruction: English
Name of lecturer:
Prof. Dr. rer. pol. Wolfgang Döhl
Email:
[email protected]
Course content:
Basics of marketing, complete product, segmentation and positioning, course of action in market
analysis, integrated product life-cycle, technology mix of a product, first/follower problem,
Marketing simulation game.
Download
Random flashcards
State Flags

50 Cards Education

Countries of Europe

44 Cards Education

Art History

20 Cards StudyJedi

Sign language alphabet

26 Cards StudyJedi

Create flashcards