COURSE INFORMATON
Course Title
Business Policy & Strategic Management
Code
Semester
L+P Hour
Credits
ECTS
BUS 504
1&2
3+0
3
8
Prerequisites
-
Language of
Instruction
English
Course Level
Master's Degree (First Cycle Programmes)
Course Type
Compulsory
Course Coordinator
Prof. Dr. İ. Atilla Dicle
Instructors
Prof. Dr. İ. Atilla Dicle
Assistants
Goals
Business Policy & Strategic Management course has been designed to
provide the students with the opportunity to develop an understanding
of strategic management and managerial policy concepts, techniques
and methodologies, to develop the necessary conceptual and analytical
skills to collect and analyze data, to make rational and strategic
decisions, and to integrate and apply the previously learned and
accumulated knowledge to deal with the complex business problems
through case analyses and a simulation exercise.
Content
The course will cover such topics as the study of strategic management
and business policy, corporate governance and social responsibility,
ethical considerations, case analysis and presentation, strategic audit,
external environmental scanning and industry analysis, internal
environmental scanning and organizational analysis, strategy
formulation, strategy implementation, evaluation and control, and
strategic issues in managing technology and innovation, entrepreneurial
ventures and small business, and not-for-profit organizations.
Learning Outcomes
Teaching
Methods
Assessment
Methods
1. To develop students’ capacity to think strategically about a
company, its present business position, its long-term
direction, its resources and competitive capabilities, the 1, 2, 3, 9 &
12
caliber of its strategy, and its opportunities for gaining
sustainable competitive advantage.
A, B, C
2. To build students’ skills in conducting strategic analysis in a
variety of industries and competitive situations and,
especially, to provide them with a stronger understanding of
the competitive challenges of a global market environment.
A, B, C
1, 2, 3, 9 &
12
3. To give students hands-on experience in crafting business
strategy, reasoning carefully about strategic options,
using what-if analysis to evaluate action alternatives, and
Making sound strategic decisions.
1, 2, 3, 9 &
12
A, B, C
4. To acquaint students with the managerial tasks associated with
implementing and executing company strategies, drill them in
the range of actions managers can take to promote competent 1, 2, 3, 9 &
12
strategy execution, and give them some confidence in being
able to function effectively as part of a company’s strategyimplementing team.
A, B, C
5. To integrate the knowledge gained in earlier core courses in
the business school curriculum, show students how the various
pieces of the business puzzle fit together, and demonstrate
1, 2, 3, 9 &
12
why the different parts of a business need to be managed in
strategic harmony for the organization to operate in winning
fashion.
A, B, C
6. To heighten student awareness of how and why ethical
principles, core values, and socially responsible management
practices matter greatly in the conduct of a company’s
business.
1, 2, 3, 9 &
12
A, B, C
7. To develop student powers of managerial judgment, help
them learn how to assess business risk, and improve their
1, 2, 3, 9 &
12
ability to make sound business decisions and achieve effective
outcomes.
A, B, C
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case
Study
Assessment
Methods:
A: Testing, B: Homework, C: Performance
COURSE CONTENT
Week Topics
1
2
Introduction and Overview: What is Strategy and Why Is It Important?
Charting a Company’s Direction: Vision, Mission, Objectives, and
Strategies
Core Concepts and Analytical Tools: Evaluating a Company’s External
Environment
3
FORM TEAMS
DISCUSS GLO-BUS SIMULATION
Study Materials
Chapter 1
Chapter 2
Chapter 3
4
Evaluating a Company’s Resources, Capabilities, and Competitiveness
ASSIGN CASES
SIMULATION EXERCISES
Chapter 4
5
Crafting a Strategy: The Five Generic Competitive Strategies
START ENTERING YOUR FIRST SET OF DECISIONS
Chapter 5
6
Strenghtening a Company’s Competitive Position: Strategic Moves,
Chapter 6
Timing, and Scope of Operations
ENTER YOUR SECOND SET OF DECISIONS
7
8
MID-TERM EXAM
ENTER YOUR THIRD SET OF DECISIONS
Strategies for Competing in International Markets
ENTER YOUR FOURTH SET OF DECISIONS
Corporate Strategy: Diversification and the Multibusiness Company
9 ENTER YOUR FIFTH SET OF DECISIONS
FIRST CASE PRESENTATION
10
Chapter 7
Chapter 8
SIMULATION ANNUAL REPORTS
ENTER YOUR SIXTH SET OF DECISIONS
Ethics, Corporate Social Responsibility, Environmental Sustainability,
and Strategy
11
SECOND CASE PRESENTATION
ENTER YOUR SEVENTH SET OF DECISIONS
Chapter 9
Building an Organization Capable of Good Strategy Execution: People,
Capabilities, and Structure
12
Chapter 10
THIRD AND FOURTH CASE PRESENTATIONS
ENTER YOUR EIGTH SET OF DECISIONS
Managing Internal Operations: Actions That Promote Good Strategy
Execution
13
FIFTH AND SIXTH CASE PRESENTATIONS
ENTER YOUR NINTH SET OF DECISIONS
Chapter 11
Corporate Culture and Leadership: Keys to Good Strategy Execution
SEVENTH AND EIGTH CASE PRESENTATIONS
14
ENTER YOUR TENTH SET OF DECISIONS
COURSE AND SIMULATION REVIEW
Chapter 12
RECOMMENDED SOURCES
1. Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, and A. J.
Strickland III, Crafting and Executing Strategy: The Quest for
Competitive Advantage, Concepts and Cases, McGraw-Hill, 2012,
18th Edition.
Textbook
2. Additional readings
Additional Resources
Simulation: Thompson, et al., The Business Strategy Game:
Competing in a Global Marketplace.
Case Analyses
MATERIAL SHARING
Documents
Textbook, Additional Readings, Glo-BUS Simulation, and Cases
Assignments
Simulation Game and Case Analyses
Exams
A Mid-Term and a Final Exam
ASSESSMENT
IN-TERM STUDIES
NUMBER
PERCENTAGE
Mid-terms
1
25
Simulation
20
Case Analysis Presentation and Case Report
1
Total
20
65
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL
GRADE
35
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE
65
Total
COURSE CATEGORY
100
Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
2
3
Students learn the essential body of knowledge in business management
(functions of management: organization theory: policy and strategy:
information, technology and operations management; human capital
management; accounting; finance; marketing; economics; and an integrated
perspective) and apply them in business life.
X
Students can apply business theories and methods by gaining expertise in at
least one of the areas; accounting and finance, management, marketing or
human resources management.
X
Students with their research methodologies knowledge can choose the
appropriate methods for data gathering and analyzing and can understand
and interpret the results, studies and reports.
4
Students gain the required qualifications to make strategic decisions and to
take the leader role.
5
Students have the tendency to take active role in team work and can
contribute to the team consciously.
X
X
X
6
Students can evaluate information coming from different disciplines,
combine those information and they have an interdisciplinary viewpoint.
7
Students have the responsibility and knowledge to conduct independent and
original studies both in business and academic arena.
8
Students can follow the local and global business environment dynamics and
interpret them.
X
X
X
Students understand business ethics and social responsibility concepts
9
X
Students have required the English proficiency to follow the current events
and improvements in their professional area and to communicate their ideas
10
in international business arena.
X
Students should understand the importance of lifelong learning to maintain
11 personal and professional development.
X
Students should demonstrate that they have the discipline and responsibility
to conduct an independent study, project, research
X
12
Students can demonstrate that they have the commercial law knowledge
which is shaping the global business world and though these they have the
13
ability to reach a solution.
X
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Total
Duration
Workload
(Hour)
(Hour)
Course Duration (Including the exam week: 16x Total course
hours)
16
3
48
Hours for off-the-classroom study (Pre-study, practice)
16
8
128
Mid-terms
1
10
10
Homework
1
8
8
Final examination
1
12
12
Total Work Load
206
Total Work Load / 25 (h)
8.24
ECTS Credit of the Course
8