Dr Anna Witek-Crabb
Institute of Strategic Management
Marketplace – Business Simulation Game
Course Hours: 15
Course Code: MBS-S2009
Course Supervisor: Prof. Richard Kleczek
Course Description:
Marketplace simulation game began more than 15 years ago in the USA as experiential
learning exercise. Today, fully web-based Marketplace simulations are used by thousands
of students and managers all around the world. Marketplace can be viewed as a Business
Flight Simulator. It is a sophisticated computer program that mimics the competitive, ever
changing marketplace. The consequences of the students’ decisions are quickly reflected in
the simulated marketplace. Students learn to adjust their strategy to become stronger competitors.
List of Topics:
Marketplace Simulation integrates all functional areas of business and enables students to
understand how the pieces fit together as a coherent whole. In six decision rounds teams
- choose a B2B strategy,
- evaluate tactical options, and
- make a series of decisions regarding marketing, sales, production, human
resources management, R&D, and business finance.
After each round students will see how their decisions affect the performance of others and
the entire organization.
Literature:
Marketplace Students’ Manual
More information at http://www.marketplace-simulation.com