AMDOCS RETAIL EXPERIENCE –
SELLING ANYWHERE IN THE STORE
Service providers are struggling to shift their traditional retail
every in-store interaction can turn into a sale. Leveraging
stores into stores which provide unique experiences with a
all customer information from the BSS systems, sales reps
digital approach.
can offer contextual services to the customer, considering
With the Amdocs Retail Experience solution, service providers
eligibility and compatibility rules, while carrying out upsells or
can seize every revenue opportunity while beefing up the instore customer experience. It supports the entire end-to-end
purchasing flow of both existing and anonymous customers,
allowing representatives to sell hard goods and multi-play
services for both prepaid and postpaid segments anywhere in
the store.
Amdocs Retail Experience was designed to solve the unique
challenges facing service providers in retail stores. It also
addresses the increased digital ecosystem challenges so
service providers can deliver a true customer buying journey
and allowing customers to hop from one channel to another
while preserving and enhancing customer experience
Seize every in-store revenue opportunity
cross sells easily. All of this helps service providers to leverage
retail stores in order to increase ARPU.
Making more sales per square foot
Store floor cost is expensive. Yet, with only a few cashiers,
customers tend to lose patience and leave the store before
they’ve even completed their shopping. With Amdocs Retail
Experience, sales reps are mobilized (using tablets), so they
can sell anywhere in the store and act as cashiers. This not
only improves operational expenditure but also reduces
handling time.
Building brand via store experience
Research shows that stores which provide the right
experience to customers help service providers in building
While retail stores are a primary sales channel, not every in-
their brand and, as a consequence, also increase sales in
store shopping interaction translates into a sale. Sales reps
other online channels. Customers want much more in the
are not always well trained and the information they supply
store than just shopping. They see the store as an additional,
during a sales transaction is not always accurate and seldom
yet important channel to be using during their buying journey.
personalized to the customer with whom they are engaging.
Amdocs Retail Experience supports customer journey
The Amdocs Retail Experience solution provides the sales rep
with all the required information to complete every sale. Using
a tablet with an intuitive application which encompasses the
entire end-to-end purchasing process for different use cases,
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handling seamlessly between online channels, the call center
and checkout in store, etc. In fact, retail stores become an
and the stores. So, for example, customers can order online
integrated channel with other channels so customers have
and pick up in store, and even fill their shopping cart online
their choice of the channel and device they want to use.
Benefits for service providers
Increased revenues and business opportunities:
Benefits for customers
•
Mobilized reps increase sales per square foot as they
•
Channel hop support enables customer transaction
become cashiers and can complete sale anywhere in store
continuity across different channels, at their choice
•
Timely upsell and contextual offering suiting the right
•
Digital experience in store with endless aisle of product
products and services to individual customers
catalog offerings to enhance customer experience
•
Reduces waiting time in store with mobilized agents and
pre-booked meetings
•
Personalized and contextual offerings, leveraging existing
information in BSS systems
Improved in-store and cross channel efficiency:
•
Easy to use, intuitive application for reps, reducing average
handling time and also training time for new employees
•
Integrated with Amdocs BSS assets which provides a
single source of truth
•
Based on modular HTML5 technology which enables
widget concept – “create once, deploy many”, enables
fast implementation of same pages in different channels
For more information on Amdocs Retail Experience
click here.
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