CONTACT:
Victoria Doucet
FOR IMMEDIATE RELEASE
February 25, 2014
victoriadoucet@drytac.com
804-222-3094
Drytac® Launches “Swap Boring for Bold” Campaign
at GlobalShop 2014
Window, Wall and Floor Print Media to Be Displayed at GlobalShop Booth #2047
Richmond, VA — GlobalShop 2014, the world’s largest annual event for retail design
and shopper marketing, marks the official launch of “Swap Boring for Bold,” a new
marketing campaign from Drytac that focuses on its adhesive solutions for retail
environments. Held March 18-20 at the Mandalay Bay Convention Center in Las Vegas,
Nevada, GlobalShop connects important decision makers in visual merchandising, store
design and retail marketing industries. Drytac will feature its window, wall and floor print
media during the show at booth #2047.
ViziPrint® and ViziPrint® Impress, printable window films for bold, vibrant window
graphics, will be prominently displayed alongside WallTac™ and FloorTac™, Drytac’s
latest adhesive solutions for wall and floor graphics. Attendees will have the opportunity
to demo each product line, ask questions and receive printed samples to share with
colleagues.
“We are excited to once again exhibit at GlobalShop and to introduce products that have
been specifically developed to fit the needs of the retail marketplace,” states Marc
Oosterhuis, Drytac President. “GlobalShop attendees are of special interest to us
because they have a keen eye for material that is both visually appealing and
functional.”
“GlobalShop is the single most important business building venue for retailers of all size
and scope. Whether visiting exhibitors to see the latest innovations, or attending any of
the 23 conference events, sessions and workshops to learn best practices, there is
something for everyone,” said Doug Hope, Vice President, Content, Emerald Expositions,
which produces the show. “With so many opportunities to interact and learn, no one will
be leaving money on the table on this Vegas trip.”
GlobalShop 2014 is poised to reach record attendance this year and will feature
innovative products for retail merchandisers and designers alike. Conference activities
and networking opportunities will also be offered in conjunction with the exhibition.
To learn more about the show or the products that Drytac will be presenting, attendees
may visit http://www.globalshop.org or access GlobalShop Connect.
CONTACT:
Victoria Doucet
victoriadoucet@drytac.com
FOR IMMEDIATE RELEASE
804-222-3094
February 25, 2014
About Drytac®
Drytac® is an international manufacturer of adhesive-coated products, including graphic
films, window films, double-sided tapes, self-adhesive print media, label stock, industrial
adhesives, and heat-activated and pressure-sensitive laminates and mounting
adhesives. Drytac® can also create unique customized adhesive products to customer
specifications. For more information, please visit www.drytac.com.
About GlobalShop
GlobalShop is the largest annual store design and at-retail marketing show in the world,
bringing together retailers, brand marketers and industry suppliers each year since 1993.
GlobalShop’s conference program is led by top retail experts, who provide insight,
advice and best practices on how to create sustainable brands that resonate with
consumers. GlobalShop is produced by Emerald Expositions, presented by design:retail
magazine (formerly DDI) and sponsored by ARE, the Association for Retail
Environments. For more information, please visit www.globalshop.org.
###