Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January 3, 1977. The company designs, manufactures & markets personal computers, mobile communication devices, portable digital music player, & sells a variety of related software, services, & networking solutions. Apple is leading the consumer technology world with its revolutionary Macintosh personal computer, OS X, iLife, iWork, iPod, iTunes, iPad, iBookstore, Mac Book Pro, Mac Book Air, & Etc… Apple is committed to bringing the best personal Computing experience to students, educators, creative professional and consumers around the world through its innovative hardware, software and internet offerings. Strengths Weaknesses • Strong Liquidity • Expanding Operating Margin & Return on Equity • Strong Revenue • Limited iPhone/Mobile Variants • Unsolved Issues regarding Legal Proceedings • Dependence on Network Providers SWOT Opportunities Threats • Emerging Markets Providing Ladder for Growth • Scope in Retail Segment • Innovative Products & Designs • Theft of Digital Content • Absence of multiple Distribution network • Intense Competition P/E EV/EBITDA (Evolution/ Earning before interest, taxes, depreciation, and amortization) Return on Equity (%) (Return on net Value of its risk based capital) Debt/Equity 27.44 18.06 28.03.00 .00 Operating Profit Marin (%) (Ratio used to measure a company’s pricing strategy & Operating efficiency) Dividend Yield (Return investment for a stock) 27.36 NA Apple Inc. competes with big companies such as: Microsoft , IBM, Motorola, Dell Inc., HewlettPackard Company, Teradata Corporation, Lexmark International Inc., Silicon Graphics International Corp. NiceSystem Limited Company, Socket Mobile Inc., & Etc… The company’s customers are primarily in the consumer, SMB, education enterprise, government & creative markets. Apple is focused on expanding its market opportunities on mobile communication & media devices, including iPhone & iPad. Apple Inc. utilizes a variety of direct & indirect distribution channels, such as its retail stores, online store, & direct sales force, & third-party cellular network carrier, wholesalers, retailers, & valueadded resellers. Approximately 44% of the company’s net sales in 2010 came from sales to customers inside the U.S. Apple Inc. supplies & manufactures many of components by solesourced third-party vendors in U.S., China, Germany, Ireland, Japan, Israel, Korea, Malaysia, the Netherlands, the Philippines, Taiwan, Thailand, & Singapore.