Vancouver International Auto Show Auto Show Gala New Job Board

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A publication for members and friends of the New Car Dealers Association of B.C.
March-April 2015
S gnals
Vancouver
International
Auto Show
Page 6-7
Auto Show Gala
Page 10
New Job Board
for Dealers
Page 17
Digital for Dealers
Page 20
Contents
6
18
12
14
17
In This Issue
4
10
18
PRESIDENT’S MESSAGE
AUTO SHOW GALA
Ticket and Venue Information
DEALERSHIP CULTURE
Building a Successful Environment
12
21
6
VANCOUVER INTERNATIONAL
AUTO SHOW
A Different Look
and Feel This Year!
DEALERS MAKING A DIFFERENCE
Profiling the work of the NCDA
with Special Olympics BC
8
14
LEGALINE
Broad Discretion of the Registrar
of Motor Vehicle Dealers
SPECIAL OLYMPICS
A look back in time at
Special Olympics
VSA UPDATE
"Product Specialists" vs Salespeople
23
ASSOCIATE MEMBER LISTING
At-a-Glance Listing of Members
and Contact Information
17
NCDA NEWS
Our New Website!
SIGNALS MARCH - APRIL 2015
3
S gnals
Chief Car Washer’s Message
Go Big or Go Home!
Officers and Directors
Jim Inkster
Chairman
Aspol Motors Ltd.
John Chesman
Vice-Chairman
MCL Motor Cars
Blair Qualey
President & CEO
New Car Dealers
Association of BC
Directors
Paul Batchelor
Pacific Newspaper Group
Mark Edmonds
Ferrari Maserati of
Vancouver
Darren Graham
Applewood Auto Group
Jeff Hall
Hallmark Ford Sales
Moray Keith
Dueck GM
Dick Lau
Cam Clark Ford Lincoln
Derral Moriyama Bank Of Montreal
John Wynia
Harbourview Volkswagen
A
uto enthusiasts across B.C. are gearing up for next
month’s Vancouver International Auto Show, the largest
event of its kind in Western Canada, presented by the
New Car Dealers Association of BC.
It’s like Christmas every day for car and truck lovers.
This year’s show, taking place March 24 to 29 at the
Vancouver Convention Centre, will have something
special for all guests, regardless of whether they’ve been naughty or nice.
For starters, the 95th annual Auto Show will be bigger and better than in previous years
– literally. We’re taking up 25 per cent more room than last year, or about 300,000
square feet of ballroom space, which will house many never-before-seen displays.
For example, have you ever laid your eyes on a 100% Electric Bigfoot Monster Truck?
How about a million-dollar classic convertible build? You will at this year’s Auto Show.
Also new for the 2015 show is the Car Culture feature, which will highlight vehicles
displayed in lifestyle settings, from luxury to families with children, and concepts such
as the “Great Outdoors,” “Sea to Sky” and “City Luxury.”
These are just some of the features being brought to you by the show’s new Auto
Show team lead by Jason and Phil Heard. Other special attractions include a life-size
Hot Wheels car and the Volkswagen Playcare Centre, to name just a few.
Some things will remain the same this year, including the opportunity for guests to
check out the latest makes and models from a wide-range of manufacturers around
the world. That includes exotic and luxury brands such as Ferrari, Lamborghini,
McLaren, Porsche, and Rolls Royce. We’ll even see an exhibit by Tesla this year.
The Auto Show will also celebrate one of North America’s most iconic cars and
uncover unique Hollywood North displays with vehicles used on movie and television
sets shot on location in Metro Vancouver.
Another highlight will be Electric Avenue, showcasing the latest in consumer-ready
electric vehicles.
Also returning this year is the wildly popular Green Ride and Drive event, where
guests and the general public get a chance to drive some of the latest environmentally
friendly vehicles.
Unit 70 – 10551 Shellbridge Way
Richmond, BC V6X 2W9
Tel: 604-214-9964
Fax: 604-214-9965
info@newcardealers.ca
www.newcardealers.ca
Copyright: The contents of Signals, such as text, articles, opinions, views, graphics,
images, and the selection and arrangement of information (the “Content”), are protected by copyright and other intellectual property laws under both Canadian and foreign
laws. Unauthorized use of the Content may violate copyright, trademark, patent and
other laws. You must retain all copyright and other proprietary notices contained in the
original Content on any copy you make of it. Disclaimer: Information contained within
Signals is for general information purposes only and may not be entirely complete or
accurate. Use of Signals’ content is done so at your own risk.
4
SIGNALS MARCH - APRIL 2015
Speaking of Green vehicles, following our call (and many others) for the continuation
of incentives for the purchase of Clean Energy Vehicles, we were very pleased to see
the announcement in the February 17th BC Budget of $7.5 million for a Clean Energy
Vehicle Point of Sale Incentive program along with additional funding for charging
equipment incentives, sales incentives and public outreach. The New Car Dealers
Association is very honoured to have been asked once again to administer this program
for the Provincial Government. We are all charged up (sorry) about launching the new
program at this year’s Auto Show.
Our team at the New Car Dealers Association of BC is also looking forward to the
annual Auto Show Gala, taking place March 24. Partial proceeds from this event,
which includes a dinner along with Salespeople of the Year and Community Driver awards ceremonies, will once again go to the New
Car Dealers Foundation of BC, BC’s New Car Dealers charitable organization that sponsors organizations such as Special Olympics
BC and provides Education Grants to those wanting to start or further a career in our industry.
To find out more about all of the events taking place at this year’s Auto Show, including online contests and how to save money on
tickets, visit the website: www.VancouverInternationalAutoShow.com.
We encourage guests to buy tickets online to avoid lineups, but they will also be available on site during the show through an
accessible new ticketing system.
Gala tickets are available online at www.VancouverInternationalAutoShow.com (click on Show Info/Industry Gala). A reminder this
is a sit down dinner event and so tickets are limited.
Also, don’t forget to follow us on Twitter: @VanAutoShow and “Like” our Vancouver International Auto Show Facebook page. You
can also see our cool photos on the Vancouver Auto Show Instagram page.
Blair Qualey - President & CEO
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Transparency
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SMALTZ/RASKIN-photography
ALL-NEW
Vancouver International Auto Show:
EXPANDED for 2015!
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Auto Show tickets are now available for members of the NCDA,
and you will be charged only for tickets that are redeemed.
Member pricing is as follows:
Tuesday Opening Night $14 ($20 value)
Wednesday through Friday $9 ($15 value)
Saturday through Sunday $11 ($17 value)
*all prices are inclusive of tax
Contact Christie at cmorning-smith@newcardealers.ca
with questions or to place your order.
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SHOW FEATURES
Car Culture
Lifestyles and the vehicles that drive them. All new for the 2015
show, the Car Culture feature will highlight accessorized vehicles
displayed in lifestyle setting and provide exhibit opportunities
to directly connect with consumers who are interested in those
specific lifestyles.
Concepts like the “Great Outdoors”, “Work Zone”, “City Luxury”,
“Sea to Sky”, feature spaces that will showcase select vehicles
in settings surrounded by products and services that reflect the
theme. These turn key, show led displays will form the highlight
that defines each of the lifestyles and brings that lifestyle to life
on the show floor (think of a 3D magazine pop out ad). Booth
space and sponsorships will engage like-minded consumer
products and services attracting lifestyle patrons.
Special Vehicles
Welcome to our Special Vehicles section for 2015! For the first
time in the Auto Show’s history, two concept vehicles will be on
display. In addition to these exciting new rides, special features
will include the return of Exotic Manufacturers, Electric Avenue,
the world’s only 100% electric Bigfoot monster truck; the return
of commercial vendors selling vehicle parts and accessories; and
much more. Don’t miss out on a very rare, local custom build
that took SEMA 2014 by storm as well as other fascinating displays. There’s something for everyone at the all-new Auto Show.
Exotics
Back in force with a New and Expanded section.
The Exotics are always a crowd favourite. YYou’ll get a chance
to see models from Ferrari, Maserati, Lamborghini, Lotus, Rolls
Royce, Aston Martin, Bentley, McLaren and Porsche.
Green Ride & Drive
The Green Ride and Drive - add 2015 models and event details
– guests can book cars to drive – an opportunity for dealers to
provide their cars. Vancouver Green City Initiative 2015: The
VIAS is reformatting the Green Ride and Drive for 2015 to allow
for maximum exposure and an organized smooth experience.
We’re expecting another solid offering for show goers to register
and drive some top “green” rides. Special models from Nissan,
BMW, Toyota, Lexus and Smart will be in front of the Convention
Centre. This year’s Green Ride & Drive will be located out front of
the Vancouver Convention Centre entrance (on Thurlow) in front
of the Jack Poole Plaza.
AJAC's Green Car of the Year Award
For the first time in AJAC’s (Automobile Journalists Association
of Canada) history, a new award will be presented. The GCOTY
(Green Car of the Year Award) will be awarded in Vancouver. The
Award will be announced during a Press Tour on Tuesday March
24th and the winning car will be on display during the Show.
Preparations are being made for the inaugural Canadian Green
Car of the YearAward announcement at this years Vancouver
International Auto Show.
The Top 3 vehicles in the running will be announced at the
Canadian International Auto Show when AJAC presents its Car
of the Year and Utility Vehicle of the Year Awards on February
12th in Toronto. These same Top 3 vehicles will be crowned with
green car toppers to be worn for the duration of the Toronto
show and the Vancouver show.
The winner of the Canadian Green Car of the Year Award will
be awarded in Vancouver during AJAC's Press Conference on
March 24th.
2015 Eco-Run, presented by the Automobile
Journalist Association of Canada (AJAC)
The 4th annual 2015 Eco-Run will take place this year in beautiful
British Columbia, coinciding with the 95th Vancouver International Auto Show and the first ever Green Car of the Year Award,
announced by AJAC.
The Eco-Run sees journalists putting various EV, hybrid and
alternative fuelled vehicles through their paces to test fuel
economy (if fuel is used!), performance and creature comforts.
The event has two important purposes:
• to help consumers become more aware of the latest fuelefficient and emission-reducing technologies being offered by
automakers, and;
• to demonstrate to Canadians more fuel-efficient ways to drive
their own vehicles and reduce their pain at the pumps.
Unveiling: Liberty Walk GTR
The 2015 Vancouver International Auto Show is making history.
For the first time, a model that’s gone viral on the internet, will
be unveiled at this year’s Show.
Japan’s renowned tuner, Liberty Walk, has teamed up with a
Godzilla (Nissan GTR). Only one of two in the world, this is a
showstopper. Featured in PASMAG, this is a very special build
you won’t want to miss. Wrapped in grey 3M 1080 vinyl wrap
with graphics by Wrap-Workz, the car wears custom one-offs.
Wheel details will be unveiled at the Auto Show!
LegaLine
Broad Discretion of Registrar of Motor Dealers
The Motor Vehicle Sales Authority of British Columbia (VSA) is
the regulatory agency authorized by the provincial government
to administer and enforce the Motor Dealer Act, portions of the
Business Practices and Consumer Protection Act as it relates to
the sale of personal-use motor vehicles, and the related consumer
complaints process. When a complaint is received it is sent to the
dealer for its response and the complaint and the response are
researched and reviewed. If the complaint cannot be resolved with
the assistance of VSA staff or by using alternative dispute resolution,
a hearing before the Registrar of Motor Dealers may be required.
Pursuant to the legislation, the Registrar has the power to make
many different orders, including:
• Assessing an administrative penalty of up to $50,000 on a
corporation or $5,000 on an individual;
• Requiring the dealer or salesperson to pay a consumer damages;
• Canceling or suspending the registration or licence of a dealer or
salesperson for a period of time.
A decision of the Registrar may be reviewed by the B.C. Supreme
Court by way of judicial review. This requires a judge to review the
decision and consider whether the Registrar followed the legislation
and other applicable law. Generally, if a court finds that the Registrar
made an error, the court “quashes” (cancels) the decision.
One of the most recent judicial reviews of a decision of the Registrar is Windmill Auto Sales & Detailing Ltd. v. Registrar of Motor
Dealers. In Windmill, the British Columbia Supreme Court upheld
a decision of the Registrar to issue a Compliance Order against
Windmill, requiring the dealer to refund to certain consumers the
purchase price of the vehicles at issue. The Registrar also ordered
administrative penalties against Windmill totalling $2,000.
The facts of the case are the following:
• The consumer purchased a 2009 Dodge Laramie pick-up from
Windmill. At the time of the purchase, Windmill declared the
Dodge had been in an accident and the cost of repairs was only
$1,800.
• 10 months later, the Dodge was struck by another vehicle while
parked in the consumer’s driveway. The Dodge was taken in for
repair and it was discovered that the Dodge still had previous
damage that had not been repaired. A visual estimate indicated
there was some $6200 in additional repairs to be made from a
previous accident.
• The Registrar found
that Windmill
had breached
the
Motor
Dealer Act by
failing to disclose to the
consumer that the motor vehicle they purchased had previously
sustained damage in excess of $2,000.00.
• The Registrar issued a Compliance Order directing Windmill to
refund the entire purchase price of the Dodge to the Consumer,
subject to the Consumer returning the truck, and imposed an
administrative penalty of $5,000 on both Windmill and the principal
of Windmill.
• Windmill sought to set aside the decision of the Registrar,
arguing that that the Registrar violated the principles of procedural
fairness. Specifically, Windmill argued that it was not advised that
the Registrar had the power to made certain findings, and so they
were not fully informed by VSA of the case they had to meet and
were denied the opportunity to present a full and proper defence.
The Court dismissed Windmill’s argument and held that the
decision met the standard of “justification, intelligibility and transparency” and was therefore reasonable. The Court concluded
that the notice of hearing clearly set out the specific nature of the
allegations being advanced against Windmill and the range of
possible outcomes. Further, the Court held that Windmill was
provided with the consumer’s evidence in support of the complaint
four months in advance of the hearing and had ample opportunity
to review its veracity and obtain legal advice.
In summary, it is important to keep in mind that the law is clear
with respect to the following:
• The Registrar has broad discretion as to the scope of a compliance order and with respect to possible remedies available to consumers.
• The Court is usually very reluctant to overturn a decision of the
Registrar unless there is very clear evidence that an incorrect or
unfair decision has been made.
• After an unsuccessful attempt to resolve the dispute on their
own, the consumer filed a complaint with VSA and an investigation
was conducted, and subsequently, VSA convened a hearing.
• At the hearing, Windmill admitted to the facts contained in the
consumer’s evidence, with the exception that Windmill stated that
the dealer’s bookkeeper had made a mistake in the paperwork for
the Dodge.
8 SIGNALS MARCH - APRIL 2015
By Vanessa S. Werden, Associate,
Roderick H. McCloy, Associate Counsel,
Shapiro Hankinson & Knutson Law Corporation
& Promotional Products
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John Romfo - National Sales Manager
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1-250-308-1112
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SIGNALS MARCH - APRIL 2015
9
1
22015
AUTOSHOW
T
he Auto Show Gala serves as the industry launch event
for the 95th Annual Vancouver International Auto Show.
This highly anticipated gala evening gives dealer and associate members, manufacturers, government and media guests
an opportunity to network and mingle over cocktails and canapés
all while catching a peek of the vehicles and displays.
The Auto Show Gala continues to offer an enjoyable sit-down
dinner format. Utilizing the ballrooms and eye opening manufacturer displays, this continues to be a unique guest experience.
The prestigious BC Salespeople of the Year Awards and Community Driver Awards will be presented. The 2015 Gala welcomes a
new format, incorporating the sit-down dinner and networking
opportunities with the public launch and Show debut on the Show
floor.
Guests who have attended previous years are familiar with the
anticipated diamond earring draw. All ticketed guests are entered
into the draw and have an opportunity to walk away with a pair of
diamond earrings valued at approximately $6,000!
This is a charity event, with funds going to the New Car Dealers
Foundation of BC.
OFFICIAL
SUPPLIERS
Salespeople of the Year
Awards
Community Driver
Awards
Silver
Bronze
Friend
10 SIGNALS MARCH - APRIL 2015
Celebrate Your Industry
and the Launch of Your Show at
the Auto Show Gala
Tuesday, March 24, 2015 –
Vancouver Convention Centre East
EVENT INFORMATION
Date: Tuesday, March 24, 2015
Venue: Vancouver Convention Centre East (999 Canada
Place)
Dress Code: Semi-formal attire
Timing:
5:30pm – 6:15pm – Pre-Dinner Reception
6:15pm – 8:00pm – Dinner Gala and Awards Presentation
8:00pm – 10:00pm – Show Debut and Public Party (West
Building)
TICKET INFORMATION
Single Tickets: $249
Reserved Table of 10: $2,300
All ticket sales are final.
Tickets may be purchased online at:
www.VancouverInternationalAutoShow.com (click on Show
Info/Industry Gala) or by calling 604-214-9964.
Canadian Automobile Dealers Association (CADA) Update
The Canadian Retail Automotive Market Sets New Record in 2014!
T
The Canadian retail automotive market set a new record in 2014,
with sales coming in at 1.85 million units. Growth was strong last
year across Canada and new vehicle sales surpassed 2013’s record
levels by more than six per cent, signaling an ever-stronger market
for new cars in Canada. Car sales were roughly flat compared to
2013, whereas sales in the truck segment grew an astounding 11 per
cent over 2013 levels. After a flat first quarter in 2014, nine consecutive monthly sales records starting in April laid the foundation for
the best year ever in the Canadian light vehicle market.
This is great news for our dealer network, for the economy as a
whole and for Canadian consumers. Consumers are responding to
an optimistic and rebounding economy, with high levels of product
affordability and the best product choice the industry has ever seen.
New car prices have mostly defied regular inflationary pressures in
the past decade and that is reflected in record levels of demand.
That the industry has now set two consecutive yearly sales records
with very strong growth in 2013 and 2014 is very welcome news
in a sector that experienced such a
dramatic decline in 2009 and 2010.
Record levels of new car demand
in the marketplace mean that consumers are confident in the economy’s performance and that’s great
news for car dealers, their customers, and all Canadians. Overall the record was driven by historic
levels of new vehicle affordability and quality combined with solid
consumer demand. Though debt dynamics are evolving, the overall outlook for our industry remains very strong with these numbers. It will be very difficult to post another six per cent sales jump
in 2015 so growth is likely to flatten somewhat this year. But there’s
no reason to expect anything other than a third consecutive sales
record in 2015 as the year begins on this positive note.
By Michael Hatch, Chief Economist, CADA
Calendar of Events
2015 Vancouver International Auto Show Week
Please join us for these exciting events!
Learn more at www.VancouverInternationalAutoShow.com
or call 604-214-9964.
ASSOCIATION & FOUNDATION ANNUAL GENERAL MEETING
Tuesday, March 24 | 4:30pm – 5:30pm
Open to Dealer Members only. Pre-registration not required.
AUTO SHOW GALA
Tuesday, March 24 | 5:30pm – 10:00pm
Space is limited. Ticket required. Purchase online now.
VANCOUVER INTERNATIONAL AUTO SHOW
Tuesday, March 24 – Sunday, March 29
Special member-rates available. Contact your Association for details.
DIGITAL FOR DEALERS
Thursday, March 26 | 9:00am – 1:30pm
Space is limited. Ticket required. Call your Assocation to purchase tickets.
Dealers Making a
Difference for SOBC
With this series SOBC is turning the spotlight on individual dealers who so generously support
our athletes and our organization – watch for future issues of Signals for more inspiring stories.
Blair Qualey (left), President & CEO, New Car Dealers Association, with SOBC athletes
and New Car Dealers Board Executives
12
SIGNALS MARCH - APRIL 2015
F
or the last three decades, the New Car Dealers Association of BC have connected with
Special Olympics BC athletes, and the association staff members have pursued many and
varied ways to support the athletes and help them succeed in their sports and in life. Like
the New Car Dealers they represent, the association staff generously commit themselves to
raising funds and awareness for Special Olympics, and go above and beyond in finding other
ways to help athletes around the province.
Supporting Special Olympics BC is one of the two primary charitable endeavours of the
New Car Dealers Foundation of BC, along with supporting education for those wishing to
enter or advance within the industry. New Car Dealers are truly community minded, focused on the places where they’ve built their businesses and on giving back. Supporting
Special Olympics has been a powerful and rewarding way to do that, says New Car Dealers
Association of BC President and CEO Blair Qualey.
Whenever there is the opportunity to bring New Car Dealers Board of Directors members
and Special Olympics athletes together, “everyone always walks away feeling totally inspired, often with tears in their eyes,” Qualey says. “It’s happened many times at our Board
meetings. … We are very fortunate to work with such a group of people who work so hard,
who come back from so many challenges.”
The 30-year relationship between Special Olympics and B.C.’s New Car Dealers has seen
Dealers raise and donate more than $4.2 million, helping Special Olympics BC grow from
two weekends of games with about 500 participants to involving more than 4,300 athletes
with intellectual disabilities in year-round programs in 18 sports and youth programs in 57
communities around the province. It has helped change the lives of thousands of athletes
and, in turn, the lives of everyone they touch.
The New Car Dealers Association staff help power the annual New Car Dealers Foundation
of BC / Special Olympics Auction, now a successful online enterprise, and help raise awareness about Special Olympics and show Dealers the power of their support by featuring
athletes at their events such as the Vancouver International Auto Show Preview Gala and
annual convention. And they generously look for wide-ranging ways to provide additional
opportunities, ranging from sharing Special Olympics stories in Signals and their e-newsletters to giving local Special Olympics athletes the chance to attend a Chilliwack Chiefs
game with them when they had the chance to host a box at a recent game. These examples
are just a few of many.
“We just want to make sure all of our members get to find out what Special Olympics is all
about,” Qualey says. “We always take the opportunity at our Auto Show Gala to reinforce
the relationship. … We consider ourselves part of the Special Olympics family and you are
a part of ours.”
They’ve been inspired by many of the moments they’ve had with Special Olympics athletes
over the years, like hearing athletes such as Michaela Robinson and Matthew Williams
share their stories, and watching teams of athletes from across the country walking with
such pride and excitement into the Opening Ceremony of the Special Olympics Canada
2014 Summer Games, which the New Car Dealers supported with generous vehicle donations and assistance.
Qualey says the New Car Dealers Association staff are inspired both by the Special Olympics athletes and the hardworking and community-minded New Car Dealers. Dealers develop such strong relationships with their customers and communities, and do so much to
participate and help out the worthwhile organizations and charities in their communities
that sometimes need support. Much of it happens out of the spotlight.
“Many of our Dealers do so many things in the community that nobody hears about. They’re
very humble, they don’t want to make a big fuss about it, [but] it’s important to who they
are and their personal and business strategies,” Qualey says. “They inspire us because
they’re such great business people and such community leaders.”
SIGNALS MARCH - APRIL 2015
13
Special
Olympics
Snapshot
Thirty-five years of changing lives
through sport
B.C.’s New Car Dealers are among the longest-standing supporters of Special Olympics BC. In this issue of Signals we continue
the series demonstrating all that your support helps to bring to life through the world of Special Olympics – all the experiences
of joy, friendship, empowerment, and acceptance for more than 4,300 athletes with intellectual disabilities around the province.
In 2015, the Year of Sport in Canada, Special Olympics BC is turning 35! We are excited
about this birthday and so grateful to the amazing athletes, coaches, volunteers, family
members, and sponsors including B.C.’s New Car Dealers who have helped SOBC change
lives through sport for three and a half decades.
Back in 1980, Special Olympics in B.C. was a loose concept, with two annual track and
field events in Prince George and Kamloops, an independent track team in Burnaby, and
several floor hockey teams in Greater Vancouver, all operating separately from each other.
SOBC officially incorporated in November 1980, and 35 years later, we now provide yearround, high-quality sports programs and competitions for more than 4,300 athletes in 57
communities around the province, thanks to the vital efforts of more than 3,300 dedicated
volunteers and the support of generous sponsors like the New Car Dealers.
SOBC’s current and longtime President & CEO Dan Howe has been involved with the
organization since its inception, giving a firsthand look at the remarkable changes and
growth over the last 35 years.
“In the early 1980s, we heard from critics that sport was too stressful and the rules were
too complex for individuals with intellectual disabilities. Some doubted Special Olympics
would be successful. However, as they so often do, the athletes of Special Olympics proved
them wrong. Given the opportunity to train and compete, the coaching to develop, and the
environment to be successful, athletes enthusiastically accepted the challenge and have
never looked back,” Howe says.
“Not only have these athletes proven that they can handle the stress and understand
the rules of sport, they have won the admiration of many with their inspirational efforts,
dedication, outstanding performances, and love of sport.”
Hall of Fame Sports Broadcaster Bernie Pascall attended the first-ever Special Olympics
Games in 1968 at Soldier Field in Chicago, and said he has had “an insatiable interest”
in Special Olympics ever since seeing the enthusiasm, energy, and determination of the
athletes at that first-ever Games.
“Special Olympics BC, under President & CEO Dan Howe, has made a definite impact in
sports circles in the province. Media can’t always provide the exposure deserved by these
exceptional athletes. With the Vancouver Canucks, BC Lions, and other sporting groups
offering ongoing partnerships and support, the profile of Special Olympics BC has been
14
SIGNALS MARCH - APRIL 2015
enhanced dramatically over the years and continues to grow,” Pascall wrote in Special
Olympics Canada’s 40th anniversary publication.
“Attend just one event; I promise you’ll come away with a definite appreciation of the
commitment and dedication of the organizers, coaches, officials, and athletes of Special
Olympics.”
We’ll be sharing more stories from 35 years of Special Olympics BC, so stay tuned!
Large photo: SOBC athlete circa 1981
Inset Photo: Then Premier Bill Bennett,
Tiger Williams, and then Mayor of Vancouver
Mike Harcourt with athletes at the first
Special Olympics BC Summer Games in 1983.
Foundation/Special Olympics
ONLINE AUCTION
returns! Donations welcome
W
ith the 2015 New Car Dealers Foundation
of BC/Special Olympics Auction coming soon,
you have the opportunity to change lives with
SOBC and the Foundation now by donating or
soliciting auction items and/or making cash
pledges.
The 2014 auction was another big success,
with the largest number of items yet donated
to the event and the most New Car Dealers
ever registered to bid. Growth can continue
this year with your support in any of a variety
of ways:
• Please consider making a cash donation
– a tax receipt will be issued.
• Talk to your local contacts – companies
you do business with, restaurants, golf
courses, hotels, and beyond – to request
donations of auction items that will inspire plenty of bidding. Wine and wine
packages have great appeal, so please
consider approaching wineries in your
area for contributions.
Turn your unused points into auction
items – gift certificates usually go for face
value, generating much-needed funds
along with the above.
•
Our sincere thanks to those who have helped
the auction raise more than $4.2 million to
date. It makes a significant difference for SOBC
and the Foundation, and everyone helped by
our programs.
AUCTION DATES
Deadline for items to
appear in the catalogue:
Auction opens for bidding:
Auction closes:
April 2
May 1
May 8
Computer Cents
Business Development Via Social Media
I f sales or marketing is your profession and you are not using so-
cial media correctly to develop qualified business relationships,
quite simply, you are missing the boat.
In today’s digital world, social media has become a vital tool that
effectively helps accelerate business development and the relationship-building process between different organizations. With solid
communication being at the core of business development, let’s
take a look at how social media can help drive partnering processes
for the better.
In most cases, a business development manager already has an
idea of the kind of company with which to partner. Their next step
is to contact that company via a phone call or email. However, this
can be an unreliable way to reach out, especially when your potential partner has never heard of you. Social media speeds up this
process by identifying the best person to contact, as well as determining if you have any mutual connections.
Simply put, social media lets you understand the background of
different companies and gives you an idea of the different players
involved, before you even engage in a dialogue. With this in mind,
let’s take a look at four ways you can utilize information available
on social media to enhance your business development success.
1. Social media is an extra pair of eyes - Social media allows you
to see first-hand what potential partners, competitors, and customers are doing, which is a major asset when it comes to your business development and performance. This can also reveal businessrelationship possibilities or even warn where it is best to stay away.
It’s crucial to position yourself and your company as industry
experts by sharing mind-blowing content as well as highlighting
recent successes.
2. There’s no universal message in social media - The way people
behave and connect across different social media platforms varies, therefore it is important to adjust accordingly. For instance,
you might use Twitter to promote ongoing marketing campaigns,
share content, and direct customer service requests. You may use
Facebook for larger marketing initiatives, such as showcasing a company’s culture and resources. It’s
important to remember that there’s
no universal rule to utilizing social
media and that it is beneficial to
be flexible. Think about what your
individual goals are and work out
which social media platform is the
best avenue to explore.
3. Leverage employee relationships - If you’re looking to connect
with an individual in a specific company, make it a habit to check
and see if anyone in your company has a pre-existing relationship with that person. Social media channels like Facebook and
LinkedIn make it fairly easy to spot mutual connections, so it is a
good idea to get into the habit of checking. Whether you ask your
colleague to help make an introduction or to arrange a meeting,
a mutual connection gives you the competitive edge in effective
business development.
4. Use social media as a touchpoint - Social media is not only
essential to business development, but also complements other
more traditional practices, such as when you’ve sent an email or
voicemail to a business prospect that has gone unanswered. It’s
understandable that people get so busy they can delay, forget
or pass over an inquiry, but instead of passively waiting for a reply, why not make it standard practice to follow up separately via
LinkedIn or other social media platforms? This way you can build
additional opportunities with potential partners, increase the likelihood of a response, and even forge a future business relationship.
But don’t expect overnight results. Even though social media activity is immediate, business development is not. The fundamentals
of business development are strong relationships with a partner or
companies with a good reputation, who will have a positive impact
on your business, such as marketing an initiative collaboratively.
Social media can get this whole process started, so the next time
you’re looking to contact a business prospect or potential partner,
start by visiting their social media channels to get the heads up to
help you in your quest.
Looking to learn more about the benefits of social media in
business? Give us a call at 604-270-1730 and we’ll put together
a plan to keep your company at the forefront of Social Media.
Bob Milliken is the President of Cascadia Systems Group.
We take care of your IT so you can take care of your business. You
can reach Bob directly at 604.270.1730, or by email at TheITGuy@
cascadiasystemsgroup.com
16
SIGNALS MARCH - APRIL 2015
New Website Launch with Exciting Features!
Here at NCDABC, we are pleased to announce a
complete website re-design including new features
which will assist our members in communicating
the latest industry buzz, job postings, member only
resources, and upcoming events.
As illustrated by the screen shot of the new home
page (on the right), the layout is updated with a
professional look.
NCDABC tasked Ballistic Arts Media Studios Inc.
providing and implementing an updated website
design incorporating new features of value to our
members. This design was chosen for its darker
colours in a hybrid design combining a traditional
grid with a trendy, full-page layout.
NEW WEBSITE FEATURES
Here’s a brief summary of some of the new features:
• main navigation menu runs along the top of the
page so it’s easy to use and immediately visible.
• Social Media Icons and Quick Links to the NCDA
Job Board and Member Login are also located along
the top of the page to encourage user interaction.
• Latest News section in the top centre of the page
will highlight current news/tweets/Events etc.
New Job Board
Included in the website re-design, is a new Job Board feature, which allows your dealership to add job openings and business opportunities via a member only log-in page.
Public viewers can check the Job Board but only members will have access to creating
job postings.
We are excited about the Job Board feature. Half of the new jobs opening in B.C. by
2022 will require some trade/technical training so providing a direct link from the
Association to your dealership to connect graduating students with job opportunities
is essential. Car careers in B.C. offer lucrative opportunities with higher than average
wages close to home.
The Job Board is an invitation to members to post your job opening. Postings by
members are separated into different categories including:
• Positions Available
• Positions Wanted
• Business Opportunities
• Internships
Within the job postings, the following fields are included for you to fill in:
• Job title, location, company listed
• Job description including email/phone contact to apply, deadline
• Contact person
Send Us Your Job Postings!
Please send us your job openings and business opportunities available at your dealership. This will ensure the new website is populated with a robust Job Board posting
section connecting you with skilled works searching for employment. For the next few
months, during our test phase, there will be no charge for dealer members to submit
ad postings. Contact Christie at cmorning-smith@newcardealers.ca with your job ads
and any questions.
BUILDING A
DEALERSHIP
CULTURE
THAT THRIVES ON
EMPLOYEE SATISFACTION
T
he process of building a culture within
any business is an arduous task that
requires consistency, resolve, endurance and persistence. One of the major
challenges when formulating your game plan is
determining how to mold your business in a way
that not only attracts a wide swath of customers,
but you also want to foster an environment that
attracts the top talent available to staff each and
every department in your dealership. Easy, right?
I believe that a happy & healthy employee environment is very transparent to customers who visit
your dealership and that should be the starting
point to your task. Customers will very quickly
determine whether or not your staff enjoys their
jobs based on their conversations and interactions
as well as the body language that exists in your
store. Remember, some of the most powerful communication is non-verbal. So, how do we begin to
build the foundation that will support our culture of
“Employee Happiness and Job Satisfaction?”
• Create a vision statement for your team that
communicates the overall direction the business
wants to move toward. This is different than a mission statement that typically is a wordy explanation
of a business utopia that is almost impossible to
achieve and becomes the running joke amongst
the staff. A vision statement should come from the
leader of the dealership (Dealer Principal or General
Manager) and should explain the desired destination of the dealership in the future. Employees
love being a part of a team that is striving to make
a difference and that is working toward a common
goal. It enables them to feel like they are pulling
their share of the load and that everyone is pulling
in the same direction. Think of this as pouring the
concrete for the foundation of the culture that you
want to foster.
• Establish hiring practices that attract candidates
with positive attitudes. Let’s face it, dealerships
don’t have the shiniest of reputations when it
comes to providing a “Positive Attitude Work
Environment.” Management sets the tone for
the attitude in your store, and in many cases your
managers are the ones making the hiring decisions.
Build a script for the interview process in your dealership and gear it toward discovering the acumen
that the candidates possess in regards to attitude.
Once you build the interview scripts, role play them
in management meetings….often! We spend a lot
of time role playing with our sales consultants,
our service advisors and our F&I personnel, but
we hardly ever implement the same practice with
our management team. Taking the initiative to
do so will assist in building the culture that you’re
looking for. When interviewing candidates look
for an upbeat personality and a friendly smile. Ask
questions that help discover how the individual
perceives their value to a team not only in their
specific role, but in the area of attitude projection.
We all know that one bad apple can ruin the whole
barrel, but one good apple can raise the level of
everyone around them. Also, if you already have
employees on staff with negative attitudes, pull
them aside and initiate a course correction. Make
it clear that you are establishing a positive work
culture and that negativity is no longer allowed.
has shown that employees crave recognition as
much as, if not more than money. A team that feels
appreciated and that receives public recognition
from their leaders is a team that thrives in their
work. I caution that the opposite is also true.
Nothing demoralizes employees more than not
feeling like the management team has any regard
at all for the work they are doing. I have seen
many businesses that have defaulted to this type
of culture because they haven’t paid attention and
they have a whole team of employees simply going
through the motions and counting the minutes
until the work day ends. This culture puts valuable
employees in jeopardy when an offer comes along
from someone who will appreciate and recognize
them.
• Empower your employees to be part of the day
to day decision making in the business. Employees
often feel far removed from the things that are
happening within the company that directly impact
their specific department. Opening up the discussions and soliciting input from a wide cross section
of employees will assist in making them feel like
they are an integral part of a bigger cause. When
that happens, magic happens!
A HAPPY & HEALTHY
• Build a team that works hard together and plays
hard together. I have always felt that the team
that plays together, stays together. Hard work in a
business environment is always expected and even
demanded. The key to achieving this high level
of productivity is to create a culture of constant
stimulus change to keep people engaged and alert.
It’s not uncommon for forward thinking companies
to have ping pong tables or foosball tables to help
their employees get up on occasion and get the
blood flowing which fosters creativity. A visit to
the DrivingSales corporate office will reveal that
we have both. When team members genuinely
like each other they tend to work harder for one
another and to assist in goal completion. Granted,
you can’t force people to get along or be friends
outside of the workplace, but you can provide opportunities for them to get to know each other as
people, as individuals, and as human beings, which
will help them to develop those relationships.
• Celebrate individual and group successes. Often
leaders focus on finding people doing things wrong
rather than looking for people doing things right
and highlighting that behavior. Study after study
EMPLOYEE ENVIRONMENT
IS VERY TRANSPARENT TO
CUSTOMERS WHO VISIT
YOUR DEALERSHIP.
• Communicate often with your entire team as
well as with the individual members within the
team. Nothing instills more fear and anxiety in a
person than hearing the phrase, “The boss wants
to see you.” Why is that? Generally it is because
most people only get called in to see the boss
when they are doing something wrong or underperforming and they immediately flash back to bad
memories of the last time they were sitting in front
of the desk getting a lashing. Now imagine if your
team had multiple experiences of getting called in
to see the boss and during that meeting they were
praised for a job well done and being congratulated
on what a valuable member of the team the truly
are. Creating this experience also gives you an
opportunity to suggest course corrections to an
employee that is much more likely to be receptive
to doing anything they can to be able to repeat
this experience. Unfortunately, this experience
doesn’t take place in a dealership very often, but if
you make a conscience decision to make it happen
in your dealership, the benefits will come to light
quickly and tangibly. Try it.
• Create a customer focused dealership environment. When a leader communicates that there is
absolutely nothing more important to the business
than it’s customers, the members of that team will
adopt the same philosophy. This certainly won’t
happen overnight, but it will happen. The most
effective way for a leader to communicate this
culture is to live it. Your employees are watching
every move you make when you are within eyeshot
of them and they will definitely “follow the leader.”
This is the secret sauce to blending a culture of
employee satisfaction with an environment of customer satisfaction. Your customers will absolutely
notice how your employees interact with each
other and with them. One of the best compliments
I ever received was when a customer said, “This
service advisor helped take care of my problem as
if he owned the dealership.” Grand slam! And the
reason that service advisor was able to resolve the
problem and win a customer for life was because
he had seen his leader do the same thing. It works!
Sometimes a culture emerges in a business
organically while nobody is paying attention. More
often than not, it does not completely align with
an ideal culture that satisfies both employees and
customers alike. Steering your business toward the
culture that you want is certainly something that
can be done but it takes rolling up your sleeves and
getting into the trenches. It takes persistence and
understanding that through time and trial and error,
you can emerge with the desired result. There
will certainly be challenges along the way and you
will certainly have to “weed the garden” along
the way when it comes to employees that simply
can’t eliminate negativity from their lives. As we
all know, misery loves company so negative people
love to infect everyone around them with the same
outlook. Some of them might even be managers.
Take a step back and remember what it was like
when you began your career and were working
hard to make your mark. Think about what would
have represented a perfect culture for you to work
in and grow from and then go to work to create
that in your business. Your employees will respond
as will your customers and your bottom line.
Ron Henson, Director of Dealer Services,
DrivingSales and DrivingSales University
SIGNALS MARCH - APRIL 2015
19
Digital for Dealers
The Next Generation of Digital Auto Marketing
The New Car Dealers Association of BC is building off the success of last year’s second
annual eVo Summit and hosting Digital for Dealers on March 26th at the Vancouver Convention
Center!
This year's Digital for Dealers event will feature Ron Henson, Global Brand Ambassador,
DrivingSales. Ron is an accomplished dealership operations expert and trainer and has a
passion for the car business that he willingly shares by speaking around the globe. He is a highly
acclaimed international speaker and has delivered dynamic presentations for companies such
as Google, Toyota, Nissan, Autotrader.com, Dealer.com, NADA, and NCM to name a few. He
brings a diverse perspective and skill set to his audiences having spent over 20 years in retail
dealership operations.
COMPETING ON CUSTOMER EXPERIENCE
Get inside the head and hearts of car shoppers today
and understand what drives new car purchase decisions. Based on the latest consumer and car buying
research from DrivingSales, learn:
• What shoppers look for in a dealership experience
• Which interactions drive opportunities and sales
• What drives business away from your store
• How to create experiences to build life-long customers
Thursday, March 26, 2015
Vancouver Convention Centre West
9:00 am - registration opens
coffee - pastries - networking
9:30am - Welcome remarks
9:45am - Workshop with Ron Henson
12:00pm – Luncheon with Keynote Speaker
1:30pm – Access to Auto Show (ticket provided)
Members: $89
Non-Members: $125
Attendees of the 2014 eVo Summit receive a 10% discount!
To register: 604-214-9964 / info@newcardealers.ca • Space is limited, register today!
Presenting Sponsor
Motor Vehicle Sales Authority (VSA) Update
Regulators Agree:
Product Specialists and Salespeople Require the Same Licence
Late last year, two Ontario dealerships were featured in an editorial
titled “Meadowvale Kia does away with salespeople.” The article
showcased the unique approach the two dealers take to the sales
process. They have “done away with salespeople” and instead employ product specialists, whose main role includes answering questions, showing vehicles and taking consumers out for test drives.
Negotiating and closing the deal is left to the sales manager. The
anticipated result? No high-pressure sales tactics and a growing
trust between the dealer and consumer. And, no commission and
hourly salaries ensure that product specialists are there to take care
of the consumer.
While it’s definitely a reason for applause that dealers are striving
to make the car-buying process more enjoyable for consumers, a
question does arise. Have these dealerships truly done away with
salespeople? Or are product specialists and product advisors still
salespeople under a different name?
The answer is consistent across the grid as Canada’s vehicle sales
regulators all agree – product specialists are still considered sales-
people under every province’s
legislation.
In British Columbia, product
specialists are captured by B.C.’s
Motor Dealer Act as salespeople.
Under the Act, a salesperson is anyone who acts on behalf of a
motor dealer and “in any way participates” in the sale or lease of
a motor vehicle with the expectation of receiving a “fee, gain or
reward.”
Product specialists are still in a position to influence a consumer’s final decision. Like salespeople, they show the car, talk about
its features and make representations about the vehicle. In all
likelihood, consumers will rely on the representations made.
Therefore, product specialists are in some way participating in
the “soliciting, negotiating or arranging for the sale [or lease] of
a motor vehicle to a person.” Product specialists also fall under
consumer protection legislation such as the Motor Dealer Act
and the Business Practices and Consumer Protection Act, which
ensure that full disclosures are made to consumers.
Other provinces are no different. The Alberta Motor Vehicle
Industry Council (AMVIC) holds the position that product advisors must have an AMVIC salesperson registration. Laura Lowe,
Communications and Education Manager at AMVIC, quotes
Alberta’s Automotive Business Regulation, which states that “a
salesperson … must be registered for automotive sales before
acting on behalf of the business operator.”
Furthermore, OMVIC – Ontario’s vehicle sales regulator - believes that indicating there are no salespeople at a dealership is
misleading and may even confuse consumers. Not only does
it go against Ontario’s Motor Vehicle Dealers Act, which states
that a salesperson is anyone who induces the sale/lease of a vehicle, but it is a breach of OMVIC’s Code of Ethics. The Ontario
Standards of Business Practice emphasises that advertisements
cannot indicate or imply that consumers may purchase or lease
a car from an unregistered salesperson. Terry O’Keefe, OMVIC’s
Director of Communications, Media Relations and Education,
believes it’s important that “dealers, salespeople and consumers don’t mistakenly believe … that a product specialist doesn’t
require registration and isn’t bound by the MVDA.”
Essentially, the bottom line is clear and applies to all regulated
vehicle sales industries: Anyone who identifies as a product specialist at a dealership needs to be licensed as a salesperson.
Note: A similar article also appeared in the February 2015 issue
of Canadian AutoWorld.
Ian Christman, Registrar, Motor Vehicle Sales Authority
SIGNALS MARCH - APRIL 2015
21
OUR VISION: For member dealers and the dealer franchise system to be seen by the
public as the best choice to fulfill all their automotive needs.
We are a small, but dedicated and hardworking team of four individuals working
to serve all Members of the New Car Dealers Association of BC. Should any
questions, concerns, issues or ideas arise, the Association staff will be available to
listen and help.
March 26: Digital for Dealers at the Vancouver Convention Centre West
March 24 - 29: 2015 Vancouver International Auto Show (public days) at the Vancouver Convention Centre West
March 24: Auto Show Gala at the Vancouver Convention Centre East
March 24: Annual General Meeting at the Vancouver Convention Centre
Save the Date!
Who's Who at the NCDA
Get in touch via phone, email, fax or in person at the Richmond office!
Blair Qualey
Shakira Maqbool
President & CEO
bqualey@newcardealers.ca
Senior Accountant &
Office Manager
smaqbool@newcardealers.ca
Jason Heard
Christie Morning-Smith
Executive Director,Vancouver
International Auto Show
jheard@newcardealers.ca
Event Manager
cmorning-smith@
newcardealers.ca
#70-10551 Shellbridge Way, Richmond, BC V6X 2W9 | Phone: 604-214-9964 | Fax: 604-214-9965
CORPORATE PARTNERS AND SUPPLIERS
The New Car Dealers Association of B.C. would like to acknowledge these fine
companies for their support of your association’s activities:
Signals, the official publication of the New Car Dealers Association of B.C, is published six time a year. It is designed
and printed at Total Graphics Inc. and distributed to dealer members, select government agencies and the Association’s
corporate partners. Please direct all inquiries about Signals to the Editor, Christie Morning-Smith.
Associate Member Listing
The New Car Dealers Association of BC is a member driven organization. In addition to dealer Members, a strong and valuable group of
Associate Members belong and contribute to the success. Many Associate Members have direct ties with the automotive industry, oftentimes specializing in areas and issues specific to the industry. Preferred rates are often offered by Associates to Dealer Members.
ADESA Auctions Canada Corp
AllWest Insurance Services Ltd.
Auto123.com - Xprima.com Corporation Inc
AutoAlert Inc.
BCIT - School of Transportation
BMO - Bank of Montreal - Dealership Finance
Calla Financial Services Ltd.
Canadian Automobile Dealers Association
Canadian Black Book
CarProof
CDK Global
CIBC Commercial Banking
DealerSocket
Dealertrack Technologies
e-Dealer
Evolio - Xprima .com Corporation Inc
First Access Funding Corp.
First Canadian Insurance Corporation
General Bank of Canada
HUB International Insurance Brokers
Industrial Alliance S.A.L. Group
Kent-Macpherson Appraisals Ltd.
Kijiji Canada
LegalShield - Focus 3
Marsh Canada Limited
Metro Vancouver
Michael Mason & Co. Ltd.
MNP
MyAutoNews.ca
NXGEN Canada
Pacific Newspaper Group,
A division of Postmedia Network Inc.
John Macdonald
Dana Voynovich
Kyell Vyncke
John O'Brien
Kim Dotto
Bradley Warren
Nick Calla
Lucille Laframboise
Kathy Ward
Scott Osinchuk
Greg Wallin
Phil Lehn
Shellie Pierce
Debbie Brewer
Shane Hambly
Kyell Vyncke
Paul Stephanson
John Romfo
Raj Autar
Wayne LeGear
Michel Poirier
Adrian Rizzo
Bobbi Barnes
Dan Anders
Tom Swan
Christopher Mackie
Steve Batchelor
Darrell Endresen
Morgan van Holst
Don Andrews
Paul Batchelor
(604) 232-4403
(604) 731-6696
(888) 474-2886
(949) 398-7000
(604) 432-8254
(604) 665-7064
(604) 921-4048
(800) 463-5289
(905) 477-0343
(780) 901-1612
(778) 838-0639
(604) 665-1318
(206) 730-2055
(905) 281-6229
(416) 853-5626
(888) 474-2886
(888) 816-5574
(250) 308-1112
(604) 617-6411
(604) 269-1944
(604) 882-8220
(250) 763-2236
(416) 969-2256
(604) 318-9161
(604) 443-3520
(604) 602-1002
(250) 384-7304
(604) 949-2088
(519) 932-1149
(604) 946-8884
(604) 605-2546
john.macdonald@adesa.com
dvoynovich@allwestins.com
kvyncke@xprima.com
john.obrien@autoalert.com
kim_dotto@bcit.ca
bradley.warren@bmo.com
nick@callafinancial.ca
laframl@cada.ca
kward@canadianblackbook.com
sosinchuk@carproof.com
greg.wallin@cdk.com
philip.lehn@cibc.com
spierce@dealersocket.com
debbie.brewer@dealertrack.com
shane.hambly@edealer.ca
kvyncke@xprima.com
paul@fafcorp.ca
jromfo@firstcanadian.ca
rautar@generalbank.ca
wayne.legear@hubinternational.com
michel.poirier@inalco.com
arizzo@kent-macpherson.com
bobarnes@ebay.com
Dan.anders@interactfinancial.ca
tom.swan@marsh.com
chris.mackie@metronews.ca
office@michaelmason.ca
darrell.endresen@mnp.ca
morgan@myautonews.ca
dandrews@nxgencanada.com
pbatchelor@sunprovince.com
www.adesa.com
www.allwestins.com
www.autoalert.com
www.bcit.ca/transportation
www.bmo.com
www.callafinancial.ca
www.cada.ca
www.canadianblackbook.com
www.carproof.com
www.cdkglobal.com
www.cibc.com
www.dealersocket.com
www.dealertrack.ca
www.edealer.ca
www.fafcorp.ca
www.firstcanadian.ca
www.hubinternational.com
www.salgroup.com
www.kent-macpherson.com
http://www.kijiji.ca/autos
www.legalbenefitcanada.com
www.marsh.com
www.metronews.ca
www.michaelmason.ca
www.mnp.ca
www.myautonews.ca
www.paylogec.com
www.sunprovince.com
RBC Automotive Finance Group
Erik Jensen
(604) 468-4590 erik.jensen@rbc.com
Roy Speed & Ross Ltd. (Operating as RSR Global) Karey Davidson
(905) 631-5865
kdavidson@rsr-global.com
Scotia Dealer Advantage
Gina Guercio
(778) 373-4248
gina.guercio@scotiadealeradvantage.com
Scotiabank Western Dealer Finance Centre
Warren Sandbeck
(800) 268-0762 warren.sandbeck@scotiabank.com
Search Optics Ltd
Dean Brownstein
(858) 678-0707
dean.brownstein@searchoptics.com
Serti Information Solutions
Pascal Lafleche
(514) 493-1909
plafleche@serti.com
Shapiro Hankinson & Knutson Law Corporation
Roderick H.McCloy
(604) 684-0727 rhm@shk.ca
- Rod McCloy Law Corp.
www.rbc.com/canada.html
www.royspeedross.com
www.scotiabank.com/
scotiadealeradvantage
TD Auto Finance
Total Graphics inc.
Western Dealers Co-Auto
Wolrige Mahon Chartered Accountants
www.TDFS.com
www.totalgraphics.com
www.wdcoauto.com
www.wm.ca
Danny Long
Jeff Mesina
Mike Reid
Masato Oki, C.A.
(403) 819-1244
(604) 294-0223
(780) 468-9552
(604) 684-6212
danny.long@tdautofinance.ca
jmesina@totalgraphics.com
mreid@wdcoauto.com
moki@wm.ca
www.scotiabank.com
www.serti.com
www.shk.ca
SIGNALS MARCH - APRIL 2015
23
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