March 10 2015
MG launches dealer quest
MG has launched a quest to find 30 new dealers to fill key ‘hot spots’ created
by the brand’s growing popularity.
Last year MG was the fastest growing brand in Britain with a boom in sales that
saw MG grow by an incredible 361 per cent - more than 38 times greater than
the industry average.
But now demand for MGs across the country is out-stripping the number of
dealers in the network. So the firm’s franchise development team have created
a ‘hot spot’ list of key cities and towns where MG dealers are urgently needed.
The ‘hot spots’ include:
 Nottingham
 Leeds
 Edinburgh
 Swansea
 Lisburn
MG’s Head of Sales, Sam Burton, said: “We urgently need good quality dealers
to represent MG in a number of key open points where we know demand for
our cars is amazingly high, and growing on a daily basis.
“We’ve established a Dealer Task Force here and their job is to find the right
people to become MG dealers in these key towns and cities. It’s a high priority
job for us now and will offer a great opportunity for the dealers we appoint.“
MG currently has a network of 57 full sales dealerships plus 10 After Sales
outlets. The target by the end of 2015 is to have more than 80 full dealerships.
Matthew Cheyne, Head of Marketing at MG, added: “The MG3 created a huge
boost in interest in MG. Soon we will launch the New MG6, which is a leap
forward from the outgoing car, and next year we will see an MG SUV added to
the range.
“So that’s going to create even more customer demand and we just have to
have more dealers to meet this.”
Regular Dealer Prospect Days are being planned at the MG Longbridge site.
Firms interested in taking up an MG franchise will be invited to see where
modern MGs are designed, engineered and finally assembled.
David Jackson, Franchising and Dealer Development Manager, explained: “We
are really keen to fill these open points and anyone can contact me or my
colleague David Martin to discuss the details.
“Of course we do set certain criteria that would-be dealers have to meet and
we have to carry out due diligence to make sure prospective dealers are
financially sound. But it’s a great opportunity for both sides in what are very
exciting times for MG.”
The top 30 MG open ‘hot spots’ are:
Sutton Coldfield
London North East
Hemel Hempstead
Warrington
Stockport
London North West
Durham
Nottingham
Huddersfield
Leeds
Edinburgh
Derby
London South East
Crawley
Slough
Liverpool
Milton Keynes
Aberdeen
Motherwell
London South
Southampton
Swansea
Lisburn
Bradford
Harlow
Kilmarnock
Epsom
Kirkcaldy
Wirral
Worcester
Potential dealers can contact David Martin or David Jackson directly by e-mail:
David Martin Franchise and Dealer
Development Manager E-mail:
david.martin@mgmotor.co.uk
David Jackson Franchise and Dealer
Development Manager E-mail:
david.jackson@mgmotor.co.uk
Ends.
About MG Motor
Since the first MG went on sale 90 years ago in 1924, the iconic British brand has become world famous for
making stylish cars, that are fun to drive and own, at remarkably affordable prices. The latest models, the MG3
and MG6 are no exception.
Modern MGs are designed, engineered and undergo final assembly at MG’s historic home in Longbridge,
Birmingham.
Today, MG is owned by the SAIC Motor Corporation. SAIC Motor is currently rated 85th in the Fortune 500
and, in 2013, achieved record global sales of over 5.1 million units, an increase of 13.71% on 2012 sales. SAIC
Motor is the first Chinese automotive manufacturer to exceed five million units in a year.
Issued by the MG Motor UK Press Office
Contact: MGMedia@MGMotor.co.uk
More information is available at www.mg.co.uk/media
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