MANAGEMENT 358
FUNDAMENTALS OF ENTREPRENEURSHIP (#21930)
Fall 2013
August 26- December 18, 2013
Instructor:
E-mail:
Office:
Office Hours:
Class Time and Room:
COURSE SYLLABUS
Professor Tanya Hertz, Department of Management
THertz@mail.sdsu.edu (Subject line should read MGT 358-2)
SSE 3409
Thursdays 3:30-5pm or by appointment
Tuesdays and Thursdays 2-3:15pm in GMCS-309
REQUIRED TEXTBOOK:
Entrepreneurship: A Process Perspective. 2nd Edition (2008) by Robert A. Baron and Scott A.
Shane. Publisher: Thomson: South-Western (Note: There is significant difference between the
1st and 2nd edition of the book. We use the 2nd edition in class.)
Several copies of the book are on course reserve at the SDSU Library.
COURSE DESCRIPTION
This course provides an overview of the entrepreneurial process and prepares students for an
entrepreneurial mindset. Content-wise, we will begin the class with discussions of the
entrepreneurial process. Then we systematically walk through the entrepreneurial process of
searching opportunities, assembling resources, launching new venture, running the business and
harvesting the rewards. This course engages students through a variety of learning activities.
Through a combination of lectures, case analyses, video and live presentations, discussion and
exercises, we will learn about the challenges and issues confronting people who are considering,
are in the process of, and/or have already started up their own businesses.
BSBA PROGRAM GOALS:
BSBA students will graduate being:
 Effective communicators
 Critical thinkers
 Able to analyze ethical problems
 Global in their perspective
 Knowledgeable about the essentials of business
MGT 358 contributes to these goals through its student learning outcomes . . .
STUDENT LEARNING OUTCOMES
Upon completion of this course, you will be able to:
1. Explain why entrepreneurship can be viewed as arising out of the intersection of
enterprising people and opportunities
2. Define entrepreneurial opportunities and explain why such opportunities exist
3. Explain why cognitive processes provide an important foundation for understanding
creativity and opportunity recognition
4. Explain why entrepreneurs need to gather several kinds of information before launching
their new ventures and describe the nature of that information
5. Explain the difference between human capital and social capital and indicate why the
founding team of new ventures should be high in both
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6. Explain the basic principles of financial management, including balance sheets, income
statements, and cash flow statements
7. Define real customer need and explain why an entrepreneur should seek to develop a
product or service that meets a real need
8. Describe how entrepreneurs can prevent others from learning about their business ideas, and
list the barriers entrepreneurs can use to prevent competitors from imitating these ideas
ACADEMIC HONESTY
Students committing any form of academic dishonesty (including but not limited to cheating on
exams or quizzes, plagiarism, falsifying participation records, and copying the work of others) will
receive a grade of zero on the activity at issue and be subject to additional penalties which may
include the issuance of an F for the course. Students that engage in academic dishonesty in any
form will be reported immediately to the Student Rights & Responsibilities office of the university.
GRADE DISTRIBUTION:
Class Participation
Labs Reports (G:Group)
Biography Presentation (G)
Mid-term Exam
Final Exam
Total
10% 20pts
15% 30pts
15% 30pts (Presentation based on entrepreneur biography)
30% 60pts
30% 60pts
100% 200pts
Total Points: 200 points
Grades Conversion (Percentiles vs. Letter Grade)
94-100%=A
80-82%=B90-93%=A77-79%=C+
87-89%=B+
73-76%=C
83-86%=B
70-72%=C-
67-69%=D+
63-66%=D
60-62%=DBelow 60%=F
CLASS PARTICIPATION:
Class participation is the key to learning. Students are expected to attend and contribute to the class
discussions. Please note that the quality of what you contribute (it can be a thoughtful question,
some astute analysis, and/or some other meaningful contribution) will count far more than the
quantity of your remarks. More “noise” does not equal higher score.
Participation grades will be given on the following basis:
A: Present, asking/answering questions, adding quality to the discussion, contribute to the
direction of the discussion.
B: Present, asking/answering questions, actively engaged.
C: Present, listening, but not sharing ideas.
D: Minimal engagement (not paying attention to the class, reading or sleeping in class).
Unexcused or unnecessary absences.
F: Regular no-shows. Failure to give valid reasons for multiple no-shows.
Please note that if you are in class but are not actively engaged nor share your ideas, your
participation for that class is C.
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WRITTEN WORK:
All written work is to be typed double-spaced using letter sized papers (8.5x11 inches) with 1-inch
margins and at least 11-point Times New Roman text. Clearly state the authors’ names and group
number and name. No cover pages for the lab reports please.
GROUPWORK AND PEER EVALUATION:
Lab Reports are done in groups of 4-6 students. Lab reports are 3 pages, double-spaced report on a
particular issue in entrepreneurship, such as idea identification, and rules and regulations related to
your opportunity.
In addition to lab reports, your team is required to give a presentation based on an entrepreneurial
biography, such as Walter Isaacson’s biography of Steve Jobs at the term end. You will summarize
the key events in the entrepreneur’s life, identify where he/her ideas come from, discuss his/her
management styles, and draw key lessons from the book. I will give the class a list of available
titles and any additional choice of biographies must be approved by the professor.
Each individual is expected to pull his/her weight and carry the appropriate share of responsibility.
At the term end, you will be asked to submit a confidential peer evaluation of group members.
Honesty and objectivity in the assessment is expected. Based upon the group’s perceived level of
the individual’s contribution to the overall effort, his/her grade on the group reports may be adjusted
upwards or downwards.
EXTRA CREDIT:
Extra credit is an opportunity for students to earn up to 4 points by attending a
Business/Entrepreneurship event and writing a one page, double-spaced paper outlining the event
(due within one week of attending event). Events must be pre-approved by the professor and events
will be highlighted throughout the semester as potential extra credit opportunities. Students may
only submit one paper for extra credit.
CLASS POLICIES
Attendance: Unless pre-arranged with the instructor, students are expected to attend and participate
in all classes. The presentation days are especially important and your participation grade will be
automatically deducted if you are not present. Otherwise, each student will be allowed up to 2
unexcused absences for the semester.
Class preparation: Reading assignments and cases for class discussions should be prepared in
advance of class meetings. Lecture Notes are uploaded to the Blackboard before class.
Name card: Every student is expected to bring a name card with him/her to every class.
Conduct: Attentiveness in class pays off in grades. Reading irrelevant materials during class (e.g.,
newspapers), sleeping in class, or distracting behavior during class will not be permitted. Lateness
to class disrupts the activities and is never appreciated by either your fellow students or me.
Laptops are permitted in class only for the purpose of note taking. Use for other purposes is
distracting to students as well as the instructor and will result in a deduction of participation points.
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Wk
1
Dates
Aug 27
1
Aug 29
2
Sept 3
Topic
Course overview and
introducing yourself
Entrepreneurship: A field, an
activity, a way of life
Entrepreneurial Opportunities
2
Sept 5
Entrepreneurial Opportunities
3
Sept 10
Lab Day: Hunt for Opportunities
3
Sept 12
4
Sept 17
4
Sept 19
5
Sept 24
5
Sept 26
6
Oct 1
Cognitive Foundations of
Entrepreneurship
Cognitive Foundations of
Entrepreneurship
Guest Speaker – Chris
Placencia CEO JP Marketing
What Entrepreneurs Need to
Know Before They Start
What Entrepreneurs Need to
Know Before They Start
Assembling the Team
6
Oct 3
Assembling the Team
7
7
8
Oct 8
Oct 10
Oct 15
8
Oct 17
Midterm Review
Midterm
Lab Day 2: Understanding the
Rules and Regulations of Your
Industry
Guest Speaker
9
Oct 22
Financial Resources
9
Oct 24
Financial Resources
10
Oct 29
Marketing in New Ventures
10
Oct 31
Marketing in New Ventures
11
Nov 5
11
Nov 7
12
Nov 12
12
Nov 14
13
Nov 19
Strategy: Planning for
Competitive Advantage
Strategy: Planning for
Competitive Advantage
Preparing for and Attaining
Growth
Preparing for and Attaining
Growth
Project Workshop
13
14
14
15
15
16
17
Nov 21
Nov 26
Nov 28
Dec 3
Dec 5
Dec 10
Dec 17
Presentations
Thanksgiving Week
Thanksgiving Week
Presentations
Presentations
Final Review
Final Time: Tuesday, Dec 17
1300-1500
Reading
None
Chapter 1, pages
3-22 (LO7)
Chapter 2, pages
38-46 (LO4)
Chapter 2, pages
46-59
Key Activities
Get to know your class, classmates and
the teacher
Group Formation
Lab Day 1: In-class group work. 3page deliverable due by next Tuesday
Chapter 3 pages
67-79
Chapter 3, pages
80-93
Bio on BB
Lab 1 due tonight. Upload to
Blackboard by 11:59pm
Read guest speaker bio on BB and
prepare questions for the speaker
Chapter 4, pages
103-115 (LO5)
Chapter 4, pages
115-129
Chapter 5, pgs136149 (LO5)
Chapter 5,
pages149-160
Review Session for Midterm
Midterm (Ch1-5)
Lab Day 2: In-class group work. 3page deliverable due by next Tuesday
Bio on BB
Chapter 6, pages
168-186
Chapter 6, pages
186-198
Chapter 9, pages
280-291 (LO4)
Chapter 9, pages
291-307
Chapter 10, pages
314-328 (LO4)
Chapter 10, pages
328-341
Chapter 11, pages
351-362 (LO7)
Chapter 11, pages
362-369
Read guest speaker bio on BB and
prepare questions for the speaker
Lab 2 due tonight. Upload to
Blackboard by 11:59pm
Students work on the projects in class
and discuss any remaining issues
In-class Presentations
No class; Happy Thanksgiving!
No class; Happy Thanksgiving!
In-class Presentations
In-class Presentations
Final Exam (Ch 6,9,10,11): you will
have 120 minutes to complete final
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