Job Description Date of Discussion: Date of LAST Discussion: Position Title: Name of Employee: Name of Manager: General Manager BRF Core Management Duties: To the Guest ‐ Hospitality Guest connection ‐ creating raving fans _______ Restaurant appearance and cleanliness _______ Equipment and facility maintenance _______ BRF standards of FOOD quality, safety, inventory, product & menu met or exceeded _______ BRF standards of service & salesmanship met or exceeded _______ To our STRATEGY as a company Goal setting for your team _______ Effectiveness of your staff meetings _______ Ability to form and institute policies pursuant to the BRF culture _______ Leadership and vision to staff _______ Successful management of daily operations _______ To our PEOPLE ‐ HR MANAGEMENT Adherence to and training of BRF safety and accident prevention program _______ Delegation of responsibility (direct others to achieve goals) _______ Recruitment of new staff and proper staffing (planning use of HR resources) _______ Staff development ‐ orientation, training, testing, evaluation, challenge staff, by providing constant positive pressure _______ SALES, MARKETING and PR Building yearly marketing plan with marketing director ‐ know sales & marketing goals (ROI) _______ Calendar of activities: being proactive and hitting deadlines is not optional _______ Website: information must always be accurate, current and relevant _______ Community involvement/charity events _______ Execution of in house events and promotions _______ Adherence to restaurant brand (merchandise) _______ Public relations: update marketing director of anything news worthy, think 3 months ahead OR if you are contacted by the press _______ Outreach: hit the pavement, make connection _______ Meet deadlines: quick response to proofs and time‐sensitive emails from marketing dept. _______ To the NUMBERS ‐ FINANCIAL MANAGEMENT Adherence to budget _______ Timely input into budgeting process _______ Accuracy of inventory and cost control _______ Analysis of sales and cost control data, interpretation ‐ see the trends, be proactive, find a solution , set the course _______ Safeguarding of cash and other restaurant assets _______ Approval and timely submission of valid restaurant invoices to BRF offices _______ Job Duties: Brand Ambassador Talent Scout Servant Leader Head Coach Success Measures: You are a standard bearer that models the way You are authentic and disciplined You bring energy (does not take it away) You are habitually consistent Your team is brilliant at the basics of operations You have a clear grasp of the non‐negotiables of the company Your actions and words are aligned with the brand and company goals You Run it like you own it You routinely meet or exceed financial goals You have a strong bench of talent You know the talent gaps and knowledge gaps You prune the deadwood You have a clear talent strategy for the year You know what "heroes" and "zeroes" look like so that we hire well You hire noticeably better people each time we hire (A players only) You hire s‐l‐o‐w and fire fast You put programs in place to develop and inspire "veteran" GMs . . . And GMs You hold out for talent rather than panic hires You routinely thank and recognize team members You help team collaborate (P2P sharing) You are an expert listener You are a thermostat not a thermometer You connect with internal and external communities within the stores Your team knows that "everything speaks" Your team has the "excellence reflex" You see the stores through the customer’s eyes first You are an above‐average public speaker You rotate subject matter expertise among managers each quarter You are skilled as a trainer You teach everyone something new every day You use what is taught You are skilled at time and activity management You are a good communicator You are sharing key learning across the team Your managers collect and share best practices at the meetings ~ 2 ~ Job Duties: Marketing Guru Synergist Goal‐Getter Success Measures: You have an "Always Be Marketing" mindset You are equally adept at external and internal marketing Your management sees the stores through the customer lens Your management connects with all our local businesses You view marketing as a philosophy not as a department You connect with all businesses, schools and organizations within 3 miles of the store You do a SWOT analysis for your store annually You use our team to market to friends and family You execute effective quarterly business plans You prepare and execute effective store visits to check in with your team and ensure that standards are being met You connect the QBP to period goals and shift execution Your managers execute effective pre‐shift meetings You are self‐competitive You are a "coach" and not an "inspector" when visiting your store Consistently meets operational goals Your team consistently achieves their goals You are in it to win it You learn from your mistakes You play to win instead of playing not to lose You archive and share knowledge across your team You learn from other industries You Inspire a shared vision with the team You meet or exceed financial goals List 3‐5 Goals for the next year, include due dates and any assistance and/or training you’d like from your manager to ensure you accomplish them: Goal: Due Date 1. 2. 3. 4. 5. ~ 3 ~