PowerInsight Direct Mail This Cerner product connected hospital business and clinical data with third party medical and regulatory data to provide information pathways to assist in decision making to improve outcomes. A direct mail piece were sent to CEOs, CFOs and CIOs at Cerner client hospitals around the country. I wrote the copy for the piece, and helped develop the concept of this software being “the missing piece.” The custom die-cut self-mailer included a branded puzzle piece within it, to show how the product connects decision support, market analysis, regulatory measurement, cost accounting and benchmarking. Cerner PowerInsight Data Warehouse and Health Care Intelligence Tool PowerInsight connects data collection with decision-making, and empowers health care leadership to measure, monitor and improve outcomes. Turn data into decisions Make better decisions based on better information. • Collect and unify clinical, financial, benchmark and referential data. • Deliver the right information to the right person, in the right format, at the right time. Customize measurement pathways Aggregate data into information pathways. • Push key performance indicators to your desktop on demand. • Personalize queries to dig deeper into the data for root cause analysis. Complete the puzzle Improve health care delivery, regulatory compliance and resource productivity. Receive a free customized assessment For a limited time, Cerner will perform a free evaluation of your data reporting capabilities to help you: • Identify new ways to improve patient care. • Reduce errors and save money by streamlining processes. Now, you can complete the puzzle Leverage Cerner’s expertise and put state-of-the-art PowerInsight technology to work for your health care organization today. Schedule your free in-depth assessment today. Offer is valid until June 30. Call toll-free 1-800-934-1024, or register online at www.cerner.com/ powerinsight.