Workplace PRIZM NE Distribution Report Prepared For: Order #: 963332127 Project Code: Site: 01 1525 WILSON BLVD, ARLINGTON, VA 22209-2411, 0.00-1.00 Miles, Total Workplace PRIZM NE Code Name 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 Prepared on:February 17, 2005 Pct. Employees Pct. Index 3217 7.00% 1451 3.16% 3576 7.78% 4760 10.36% 804 1.75% 1187 2.58% 3235 7.04% 1924 4.19% 452 0.98% 371 0.81% 509 1.11% 862 1.88% 1619 3.52% 522 1.14% 666 1.45% 3843 8.36% 564 1.23% 1101 2.40% 728 1.58% 101 0.22% 309 0.67% 1096 2.38% 214 0.47% 503 1.09% 65 0.14% 661 1.44% 216 0.47% 128 0.28% 2041 4.44% 369 0.80% 2769 6.03% 272 0.59% 73 0.16% 473 1.03% 250 0.54% 511 1.11% 55 0.12% 62 0.13% 115 0.25% 369 0.80% 72 0.16% 29 0.06% 35 0.08% 537 1.17% 34 0.07% 122 0.27% 2426741 1712335 2576269 1955705 3100840 1764235 3272934 1681194 3413633 1854905 2577189 2430520 2699480 1593981 1964421 2584804 1628126 2606026 2799630 2395820 1566774 2196568 2708475 1911886 2207028 1782392 2768649 4081457 3496380 2048388 2338137 2975876 2808365 2019918 1854074 1994403 3525916 3704641 1530540 1644225 2397157 1818226 3056135 2218922 2634822 1321000 1.60% 1.13% 1.70% 1.29% 2.05% 1.17% 2.16% 1.11% 2.25% 1.23% 1.70% 1.61% 1.78% 1.05% 1.30% 1.71% 1.08% 1.72% 1.85% 1.58% 1.03% 1.45% 1.79% 1.26% 1.46% 1.18% 1.83% 2.70% 2.31% 1.35% 1.54% 1.97% 1.85% 1.33% 1.22% 1.32% 2.33% 2.45% 1.01% 1.09% 1.58% 1.20% 2.02% 1.47% 1.74% 0.87% 436.7 279.2 457.3 801.8 85.4 221.7 325.6 377.0 43.6 65.9 65.1 116.8 197.6 107.9 111.7 489.8 114.1 139.2 85.7 13.9 65.0 164.4 26.0 86.7 9.7 122.2 25.7 10.3 192.3 59.3 390.1 30.1 8.6 77.1 44.4 84.4 5.1 5.5 24.8 73.9 9.9 5.3 3.8 79.7 4.3 30.4 Employees Upper Crust Blue Blood Estates Movers and Shakers Young Digerati Country Squires Winner's Circle Money and Brains Executive Suites Big Fish, Small Pond Second City Elite God's Country Brite Lites, Li'l City Upward Bound New Empty Nests Pools and Patios Bohemian Mix Beltway Boomers Kids and Cul-de-Sacs Home Sweet Home Fast-Track Families Gray Power Young Influentials Greenbelt Sports Up-and-Comers Country Casuals The Cosmopolitans Middleburg Managers Traditional Times American Dreams Suburban Sprawl Urban Achievers New Homesteaders Big Sky Families White Picket Fences Boomtown Singles Blue-Chip Blues Mayberry-ville Simple Pleasures Domestic Duos Close-In Couples Sunset City Blues Red, White and Blues Heartlanders New Beginnings Blue Highways Old Glories © 2005 CLARITAS INC. All rights reserved. US Base Area Page 1 of 7 1 800 866 6511 Workplace PRIZM NE Distribution Report Prepared For: Order #: 963332127 Project Code: Site: 01 1525 WILSON BLVD, ARLINGTON, VA 22209-2411, 0.00-1.00 Miles, Total Workplace PRIZM NE Code Name 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 US Base Area City Startups Young and Rustic American Classics Kid Country, USA Shotguns and Pickups Suburban Pioneers Mobility Blues Multi-Culti Mosaic Golden Ponds Crossroads Villagers Old Milltowns Back Country Folks Urban Elders Park Bench Seniors City Roots Hometown Retired Family Thrifts Bedrock America Big City Blues Low-Rise Living Unclassified Total : Employees Pct. Employees Pct. Index 69 52 70 52 30 129 69 499 26 19 18 19 538 49 328 20 121 17 716 245 0 0.15% 0.11% 0.15% 0.11% 0.07% 0.28% 0.15% 1.09% 0.06% 0.04% 0.04% 0.04% 1.17% 0.11% 0.71% 0.04% 0.26% 0.04% 1.56% 0.53% 0.00% 1762208 2907427 1401490 1885961 2589033 1599963 1876528 2566891 2451446 2883871 1924786 3439958 1548555 1399382 1507927 1476283 2493290 2785079 1636139 1618757 0 1.16% 1.92% 0.93% 1.25% 1.71% 1.06% 1.24% 1.70% 1.62% 1.90% 1.27% 2.27% 1.02% 0.92% 1.00% 0.98% 1.65% 1.84% 1.08% 1.07% 0.00% 12.9 5.9 16.5 9.1 3.8 26.6 12.1 64.0 3.5 2.2 3.1 1.8 114.5 11.5 71.7 4.5 16.0 2.0 144.2 49.9 0.0 151404116 100.00% 100.0 45958 100.00% Prepared on:February 17, 2005 © 2005 CLARITAS INC. All rights reserved. Page 2 of 7 1 800 866 6511 Workplace PRIZM NE Distribution Report Prepared For: Order #: 963332127 Project Code: Site: 01 1525 WILSON BLVD, ARLINGTON, VA 22209-2411, 0.00-3.00 Miles, Total Workplace PRIZM NE Code Name 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 Upper Crust Blue Blood Estates Movers and Shakers Young Digerati Country Squires Winner's Circle Money and Brains Executive Suites Big Fish, Small Pond Second City Elite God's Country Brite Lites, Li'l City Upward Bound New Empty Nests Pools and Patios Bohemian Mix Beltway Boomers Kids and Cul-de-Sacs Home Sweet Home Fast-Track Families Gray Power Young Influentials Greenbelt Sports Up-and-Comers Country Casuals The Cosmopolitans Middleburg Managers Traditional Times American Dreams Suburban Sprawl Urban Achievers New Homesteaders Big Sky Families White Picket Fences Boomtown Singles Blue-Chip Blues Mayberry-ville Simple Pleasures Domestic Duos Close-In Couples Sunset City Blues Red, White and Blues Heartlanders New Beginnings Blue Highways Old Glories Prepared on:February 17, 2005 © 2005 CLARITAS INC. All rights reserved. US Base Area Page 3 of 7 1 800 866 6511 Employees Pct. Employees Pct. Index 35907 14945 36190 41331 9940 11134 35484 19095 5616 4942 6663 10128 14979 6090 7481 42159 7216 11939 9071 1641 3699 12391 3069 5627 934 10644 3220 1746 22383 4354 32967 3683 1109 5016 3132 6423 769 804 1917 6942 1048 390 578 7039 457 1696 6.90% 2.87% 6.95% 7.94% 1.91% 2.14% 6.81% 3.67% 1.08% 0.95% 1.28% 1.94% 2.88% 1.17% 1.44% 8.10% 1.39% 2.29% 1.74% 0.32% 0.71% 2.38% 0.59% 1.08% 0.18% 2.04% 0.62% 0.34% 4.30% 0.84% 6.33% 0.71% 0.21% 0.96% 0.60% 1.23% 0.15% 0.15% 0.37% 1.33% 0.20% 0.07% 0.11% 1.35% 0.09% 0.33% 2426741 1712335 2576269 1955705 3100840 1764235 3272934 1681194 3413633 1854905 2577189 2430520 2699480 1593981 1964421 2584804 1628126 2606026 2799630 2395820 1566774 2196568 2708475 1911886 2207028 1782392 2768649 4081457 3496380 2048388 2338137 2975876 2808365 2019918 1854074 1994403 3525916 3704641 1530540 1644225 2397157 1818226 3056135 2218922 2634822 1321000 1.60% 1.13% 1.70% 1.29% 2.05% 1.17% 2.16% 1.11% 2.25% 1.23% 1.70% 1.61% 1.78% 1.05% 1.30% 1.71% 1.08% 1.72% 1.85% 1.58% 1.03% 1.45% 1.79% 1.26% 1.46% 1.18% 1.83% 2.70% 2.31% 1.35% 1.54% 1.97% 1.85% 1.33% 1.22% 1.32% 2.33% 2.45% 1.01% 1.09% 1.58% 1.20% 2.02% 1.47% 1.74% 0.87% 430.2 253.8 408.4 614.5 93.2 183.5 315.2 330.2 47.8 77.5 75.2 121.2 161.3 111.1 110.7 474.2 128.9 133.2 94.2 19.9 68.6 164.0 32.9 85.6 12.3 173.6 33.8 12.4 186.1 61.8 409.9 36.0 11.5 72.2 49.1 93.6 6.3 6.3 36.4 122.8 12.7 6.2 5.5 92.2 5.0 37.3 Workplace PRIZM NE Distribution Report Prepared For: Order #: 963332127 Project Code: Site: 01 1525 WILSON BLVD, ARLINGTON, VA 22209-2411, 0.00-3.00 Miles, Total Workplace PRIZM NE Code Name 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 US Base Area City Startups Young and Rustic American Classics Kid Country, USA Shotguns and Pickups Suburban Pioneers Mobility Blues Multi-Culti Mosaic Golden Ponds Crossroads Villagers Old Milltowns Back Country Folks Urban Elders Park Bench Seniors City Roots Hometown Retired Family Thrifts Bedrock America Big City Blues Low-Rise Living Unclassified Total : Employees Pct. Employees Pct. Index 1022 724 908 714 444 1743 818 6991 334 290 236 374 8685 642 5589 271 1406 281 11047 4234 0 0.20% 0.14% 0.17% 0.14% 0.09% 0.33% 0.16% 1.34% 0.06% 0.06% 0.05% 0.07% 1.67% 0.12% 1.07% 0.05% 0.27% 0.05% 2.12% 0.81% 0.00% 1762208 2907427 1401490 1885961 2589033 1599963 1876528 2566891 2451446 2883871 1924786 3439958 1548555 1399382 1507927 1476283 2493290 2785079 1636139 1618757 0 1.16% 1.92% 0.93% 1.25% 1.71% 1.06% 1.24% 1.70% 1.62% 1.90% 1.27% 2.27% 1.02% 0.92% 1.00% 0.98% 1.65% 1.84% 1.08% 1.07% 0.00% 16.9 7.2 18.8 11.0 5.0 31.7 12.7 79.2 4.0 2.9 3.6 3.2 163.1 13.3 107.8 5.3 16.4 2.9 196.3 76.0 0.0 151404116 100.00% 100.0 520741 100.00% Prepared on:February 17, 2005 © 2005 CLARITAS INC. All rights reserved. Page 4 of 7 1 800 866 6511 Workplace PRIZM NE Distribution Report Prepared For: Order #: 963332127 Project Code: Site: 01 1525 WILSON BLVD, ARLINGTON, VA 22209-2411, 0.00-5.00 Miles, Total Workplace PRIZM NE Code Name 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 Upper Crust Blue Blood Estates Movers and Shakers Young Digerati Country Squires Winner's Circle Money and Brains Executive Suites Big Fish, Small Pond Second City Elite God's Country Brite Lites, Li'l City Upward Bound New Empty Nests Pools and Patios Bohemian Mix Beltway Boomers Kids and Cul-de-Sacs Home Sweet Home Fast-Track Families Gray Power Young Influentials Greenbelt Sports Up-and-Comers Country Casuals The Cosmopolitans Middleburg Managers Traditional Times American Dreams Suburban Sprawl Urban Achievers New Homesteaders Big Sky Families White Picket Fences Boomtown Singles Blue-Chip Blues Mayberry-ville Simple Pleasures Domestic Duos Close-In Couples Sunset City Blues Red, White and Blues Heartlanders New Beginnings Blue Highways Old Glories Prepared on:February 17, 2005 © 2005 CLARITAS INC. All rights reserved. US Base Area Page 5 of 7 1 800 866 6511 Employees Pct. Employees Pct. Index 54465 22482 54583 58592 15250 16596 53829 29208 8571 7571 10209 15549 23323 9736 11991 61267 11900 19056 14954 2743 5838 19344 4923 8726 1525 18506 5034 2833 34684 7056 48531 5918 1831 8114 4961 10601 1289 1306 3269 12876 1656 614 933 11445 767 2882 6.74% 2.78% 6.76% 7.25% 1.89% 2.05% 6.66% 3.62% 1.06% 0.94% 1.26% 1.93% 2.89% 1.21% 1.48% 7.59% 1.47% 2.36% 1.85% 0.34% 0.72% 2.40% 0.61% 1.08% 0.19% 2.29% 0.62% 0.35% 4.29% 0.87% 6.01% 0.73% 0.23% 1.00% 0.61% 1.31% 0.16% 0.16% 0.40% 1.59% 0.21% 0.08% 0.12% 1.42% 0.09% 0.36% 2426741 1712335 2576269 1955705 3100840 1764235 3272934 1681194 3413633 1854905 2577189 2430520 2699480 1593981 1964421 2584804 1628126 2606026 2799630 2395820 1566774 2196568 2708475 1911886 2207028 1782392 2768649 4081457 3496380 2048388 2338137 2975876 2808365 2019918 1854074 1994403 3525916 3704641 1530540 1644225 2397157 1818226 3056135 2218922 2634822 1321000 1.60% 1.13% 1.70% 1.29% 2.05% 1.17% 2.16% 1.11% 2.25% 1.23% 1.70% 1.61% 1.78% 1.05% 1.30% 1.71% 1.08% 1.72% 1.85% 1.58% 1.03% 1.45% 1.79% 1.26% 1.46% 1.18% 1.83% 2.70% 2.31% 1.35% 1.54% 1.97% 1.85% 1.33% 1.22% 1.32% 2.33% 2.45% 1.01% 1.09% 1.58% 1.20% 2.02% 1.47% 1.74% 0.87% 420.7 246.1 397.2 561.6 92.2 176.3 308.3 325.7 47.1 76.5 74.3 119.9 162.0 114.5 114.4 444.3 137.0 137.1 100.1 21.5 69.9 165.1 34.1 85.6 13.0 194.6 34.1 13.0 186.0 64.6 389.1 37.3 12.2 75.3 50.2 99.6 6.9 6.6 40.0 146.8 13.0 6.3 5.7 96.7 5.5 40.9 Workplace PRIZM NE Distribution Report Prepared For: Order #: 963332127 Project Code: Site: 01 1525 WILSON BLVD, ARLINGTON, VA 22209-2411, 0.00-5.00 Miles, Total Workplace PRIZM NE Code Name 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 US Base Area City Startups Young and Rustic American Classics Kid Country, USA Shotguns and Pickups Suburban Pioneers Mobility Blues Multi-Culti Mosaic Golden Ponds Crossroads Villagers Old Milltowns Back Country Folks Urban Elders Park Bench Seniors City Roots Hometown Retired Family Thrifts Bedrock America Big City Blues Low-Rise Living Unclassified Total : Employees Pct. Employees Pct. Index 1840 1181 1447 1154 748 2857 1320 12183 556 489 368 647 14692 1003 10315 427 2289 474 18670 7643 0 0.23% 0.15% 0.18% 0.14% 0.09% 0.35% 0.16% 1.51% 0.07% 0.06% 0.05% 0.08% 1.82% 0.12% 1.28% 0.05% 0.28% 0.06% 2.31% 0.95% 0.00% 1762208 2907427 1401490 1885961 2589033 1599963 1876528 2566891 2451446 2883871 1924786 3439958 1548555 1399382 1507927 1476283 2493290 2785079 1636139 1618757 0 1.16% 1.92% 0.93% 1.25% 1.71% 1.06% 1.24% 1.70% 1.62% 1.90% 1.27% 2.27% 1.02% 0.92% 1.00% 0.98% 1.65% 1.84% 1.08% 1.07% 0.00% 19.6 7.6 19.4 11.5 5.4 33.5 13.2 89.0 4.3 3.2 3.6 3.5 177.9 13.4 128.2 5.4 17.2 3.2 213.9 88.5 0.0 151404116 100.00% 100.0 807640 100.00% PRIZM NE Clusters and 2004 Estimates are Copyright by Claritas, Inc. "Ratio Index" is defined as the ratio of the percent of employees for the cluster for the geographic area of this report compared to the "U.S. Employees Base Percent" for the cluster, times 100. Prepared on:February 17, 2005 © 2005 CLARITAS INC. All rights reserved. Page 6 of 7 1 800 866 6511 Workplace PRIZM NE Distribution Report Prepared For: Order #: 963332127 Project Code: Site: 01 Appendix: Area Listing Area Name: Type: Radius Reporting Detail: Aggregate Reporting Level: Block Group Radius Definition: 1525 WILSON BLVD ARLINGTON, VA 22209-2411 Center Point: Circle/Band: 38.894836 -77.074625 0.00 - 1.00 Area Name: Type: Radius Reporting Detail: Aggregate Reporting Level: Block Group Radius Definition: 1525 WILSON BLVD ARLINGTON, VA 22209-2411 Center Point: Circle/Band: 38.894836 -77.074625 0.00 - 3.00 Area Name: Type: Radius Reporting Detail: Aggregate Reporting Level: Block Group Radius Definition: 1525 WILSON BLVD ARLINGTON, VA 22209-2411 Prepared on:February 17, 2005 © 2005 CLARITAS INC. All rights reserved. Center Point: Circle/Band: Page 7 of 7 1 800 866 6511 38.894836 -77.074625 0.00 - 5.00