PRIZM NE LifeStage Group Distribution
Prepared For:
Project Code: samples
Order #: 962104840
Site: 01
Area ZIP Codes (see appendix for geographies), Total
Group
PRIZM NE
Code Name
Area
Households
Pct.
US Base
Pct.
Households
Index
YOUNGER YEARS
Y1
Y1
Y1
Y1
Y1
Y1
Y1
Y1
Y1
03
Movers and Shakers
08
Executive Suites
11
God's Country
12
Brite Lites, Li'l City
19
Home Sweet Home
25
Country Casuals
30
Suburban Sprawl
37
Mayberry-ville
MIDLIFE SUCCESS
682
243
1302
205
122
184
0
217
2955
2.73%
0.97%
5.21%
0.82%
0.49%
0.74%
0.00%
0.87%
11.82%
1734579
1169479
1686225
1624448
1916297
1484106
1444129
2458525
13517788
1.58%
1.06%
1.53%
1.48%
1.74%
1.35%
1.31%
2.24%
12.29%
172.8
91.3
339.4
55.5
28.0
54.5
0.0
38.8
100.0
Y2
Y2
Y2
Y2
Y2
Y2
Y2
Y2
04
Young Digerati
16
Bohemian Mix
22
Young Influentials
23
Greenbelt Sports
24
Up-and-Comers
31
Urban Achievers
35
Boomtown Singles
YOUNG ACHEIVERS
0
0
665
2050
359
0
712
3786
0.00%
0.00%
2.66%
8.20%
1.44%
0.00%
2.85%
15.14%
1375891
2039556
1622973
1788064
1345154
1873089
1350821
11395548
1.25%
1.85%
1.48%
1.63%
1.22%
1.70%
1.23%
10.36%
0.0
0.0
180.1
504.0
117.3
0.0
231.7
100.0
Y3
Y3
Y3
Y3
Y3
Y3
Y3
Y3
42
Red, White and Blues
44
New Beginnings
45
Blue Highways
47
City Startups
48
Young and Rustic
53
Mobility Blues
56
Crossroad Villagers
STRIVING SINGLES
284
1267
429
4340
2621
821
318
10080
1.14%
5.07%
1.72%
17.35%
10.48%
3.28%
1.27%
40.30%
1297475
1708932
1880346
1363111
2165554
1435560
2192714
12043692
1.18%
1.55%
1.71%
1.24%
1.97%
1.31%
1.99%
10.95%
96.2
325.9
100.3
1,399.7
532.1
251.4
63.8
100.0
Prepared On:
Wed Aug 11, 2004
© 2004 CLARITAS INC. All rights reserved.
Page
1
Of 4
1 800 234 5973
PRIZM NE LifeStage Group Distribution
Prepared For:
Project Code: samples
Order #: 962104840
Site: 01
Area ZIP Codes (see appendix for geographies), Total
Group
PRIZM NE
Code Name
Area
Households
Pct.
US Base
Pct.
Households
Index
FAMILY LIFE
F1
F1
F1
F1
02
Blue Blood Estates
05
Country Squires
06
Winner's Circle
ACCUMULATED WEALTH
682
69
37
788
2.73%
0.28%
0.15%
3.15%
1734579
2009880
1140375
4884834
1.58%
1.83%
1.04%
4.44%
172.8
15.1
14.3
100.0
F2
F2
F2
F2
F2
F2
13
Upward Bound
17
Beltway Boomers
18
Kids and Cul-de-Sacs
20
Fast-Track Families
29
American Dreams
YOUNG ACCUMULATORS
0
18
48
37
0
103
0.00%
0.07%
0.19%
0.15%
0.00%
0.41%
1711059
1056083
1707202
1611470
2438735
8524549
1.56%
0.96%
1.55%
1.47%
2.22%
7.75%
0.0
7.5
12.4
10.1
0.0
100.0
F3
F3
F3
F3
F3
F3
F3
F3
F3
32
New Homesteaders
33
Big Sky Families
34
White Picket Fences
36
Blue-Chip Blues
50
Kid Country, USA
51
Shotguns and Pickups
52
Suburban Pioneers
54
Multi-Culti Mosaic
MAINSTREAM FAMILIES
174
221
2
28
266
282
353
0
1326
0.70%
0.88%
0.01%
0.11%
1.06%
1.13%
1.41%
0.00%
5.30%
2151180
1788172
1385173
1362607
1340551
1815269
1152795
1907404
12903151
1.96%
1.63%
1.26%
1.24%
1.22%
1.65%
1.05%
1.73%
11.74%
35.6
54.3
0.6
9.0
87.2
68.3
134.6
0.0
100.0
F4
F4
F4
F4
F4
63
Family Thrifts
64
Bedrock America
65
Big City Blues
66
Low-Rise Living
SUSTAINING FAMILIES
148
168
0
0
316
0.59%
0.67%
0.00%
0.00%
1.26%
1869257
2104511
1329113
1437220
6740101
1.70%
1.91%
1.21%
1.31%
6.13%
34.8
35.1
0.0
0.0
100.0
Prepared On:
Wed Aug 11, 2004
© 2004 CLARITAS INC. All rights reserved.
Page
2
Of 4
1 800 234 5973
PRIZM NE LifeStage Group Distribution
Prepared For:
Project Code: samples
Order #: 962104840
Site: 01
Area ZIP Codes (see appendix for geographies), Total
Group
PRIZM NE
Code Name
Area
Households
Pct.
US Base
Pct.
Households
Index
MATURE YEARS
M1
M1
M1
M1
M1
01
Upper Crust
07
Money and Brains
09
Big Fish, Small Pond
10
Second City Elite
AFFLUENT EMPTY NESTS
115
0
1213
15
1343
0.46%
0.00%
4.85%
0.06%
5.37%
1666836
2271572
2352022
1299663
7590093
1.52%
2.07%
2.14%
1.18%
6.90%
30.3
0.0
226.7
5.1
100.0
M2
M2
M2
M2
M2
M2
M2
14
New Empty Nests
15
Pools and Patios
21
Gray Power
26
The Cosmopolitans
27
Middleburg Managers
28
Traditional Times
CONSERVATIVE CLASSICS
78
123
449
0
136
906
1692
0.31%
0.49%
1.80%
0.00%
0.54%
3.62%
6.77%
1158142
1353476
1162080
1322925
2055156
2931705
9983484
1.05%
1.23%
1.06%
1.20%
1.87%
2.67%
9.08%
29.6
40.0
169.9
0.0
29.1
135.9
100.0
M3
M3
M3
M3
M3
M3
M3
M3
38
Simple Pleasures
39
Domestic Duos
40
Close-In Couples
41
Sunset City Blues
43
Heartlanders
46
Old Glories
49
American Classics
CAUTIOUS COUPLES
545
62
0
34
698
927
0
2266
2.18%
0.25%
0.00%
0.14%
2.79%
3.71%
0.00%
9.06%
2770796
1182871
1297051
1880365
2227418
1092098
1124829
11575428
2.52%
1.08%
1.18%
1.71%
2.03%
0.99%
1.02%
10.53%
86.5
23.0
0.0
7.9
137.8
373.2
0.0
100.0
M4
M4
M4
M4
M4
M4
M4
M4
55
Golden Ponds
57
Old Milltowns
58
Back Country Folks
59
Urban Elders
60
Park Bench Seniors
61
City Roots
62
Hometown Retired
SUSTAINING SENIORS
92
250
366
0
254
0
14
976
0.37%
1.00%
1.46%
0.00%
1.02%
0.00%
0.06%
3.90%
1927889
1565868
2646747
1500247
1221808
1324991
1256741
11444291
1.75%
1.42%
2.41%
1.36%
1.11%
1.21%
1.14%
10.41%
21.0
70.2
60.8
0.0
91.4
0.0
4.9
100.0
PRIZM NE Clusters and 2004 Estimates are Copyright by Claritas, Inc. “Ratio Index” is defined as the ratio of the percent of
households for the cluster for the geographic area of this report compared to the “U.S. Household Base Percent” for the cluster,
times 100.
Prepared On:
Wed Aug 11, 2004
© 2004 CLARITAS INC. All rights reserved.
Page
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Of 4
1 800 234 5973
PRIZM NE LifeStage Group Distribution
Prepared For:
Project Code: samples
Order #: 962104840
Site: 01
Appendix: Area Listing
Area Name:
Type: List - Area ZIP Codes
Geography Code
Geography Name
14850
Ithaca
Prepared On:
Reporting Detail: Aggregate
Wed Aug 11, 2004
© 2004 CLARITAS INC. All rights reserved.
Reporting Level: Area ZIP Codes
Geography Code
Page
4
Of 4
1 800 234 5973
Geography Name
