AEC 422-001 Topical Outline and Selected Assignments

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Aug 28

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Sept 18

AEC 422-001 Topical Outline and Selected Assignments

(Topics and Assignments Subject to Change)

Fall 2013

Class organization

Introduction: Strategy and Economics

Discuss role and procedure of case studies

Application and use of case studies using Nest Fresh Eggs

Labor Day

Unit 1: Applying Microeconomics to the Firm*

Review Besenko Ch 1, Basic Microeconomic Principles & summary p.38-39

Horizontal Boundaries: Economies of Scale and Scope (Chapter 2)

Guidelines for Agribusiness Markets and Competition Analysis

Preliminary memo due on Nest Fresh Eggs

In-class discussion of Nest Fresh Eggs case

Horizontal Boundaries (continued)*

Exercise 1 due

Vertical Boundaries (Chapter 5)*

Vertical Boundaries (continued)*

Chapter 5 plus Value Chain Analysis

Exercise 2 due

Competitors and Competition (Chapter 8)*

Competitors and Competition (continued)*

Exercise 3 due

Case Study: Dean Foods

Preliminary memo due on Dean Foods

Unit 2: Financial Decision Making*

Handouts on financial decision making

Final memo due on Dean Foods

Financial Decision Making (continued)*

Financial Decision Making (continued) *

Case Study: Monforte Dairy

Preliminary memo due on Monforte Dairy

Unit 3: Industry Analysis

Industry Analysis (Chapter 12)*

Exercise 4 due

Industry Analysis (Ch 12)*

Final memo due on Monforte Dairy

Oct 21

Oct 23

Oct 28

Oct 30

Case Study: Global Wine Wars

Preliminary memo due on Global Wine Wars

Unit 4: Value Chains and Competition

Strategic Positioning for Competitive Advantage (Chapter 13)*

Final memo due on Global Wine Wars

Strategic Positioning for Competitive Advantage (continued)*

Case Study : Whole Foods Market, Inc.

Preliminary memo due on Whole Foods

Nov 4

Nov 6

Nov 11

Nov 13

Nov 18

Nov 20

Nov 25

Nov 27

Dec 2

Dec 4

Dec 9

Dec 11

Dec 19

Unit 5: Building and Sustaining Competitive Advantage

Sustaining Competitive Advantage (Chapter 14)*

The Origins of Competitive Advantage: Innovation, Evolution, Environment

(Chapter 15)*

Final memo due on Whole Foods

Building and Sustaining Competitive Advantage (continued)*

Building and Sustaining Competitive Advantage (continued)*

Exercise 5 due

Case Study: Monsanto: Leadership in a New Environment

Preliminary memo due on Monsanto

Unit 6: Special Topics in Agribusiness

Multinational Agribusinesses and Sustainability*

Final memo due on Monsanto

Case Study: McDonald’s Corporation: Managing a Sustainable Supply Chain

Preliminary memo only for McDonalds case

Thanksgiving Break

Project Consultation Day

Team project oral reports (two teams)

Team Agribusiness Project Analysis written reports due from all teams

Class evaluations

Team project oral reports (three teams)

Team project oral reports (three teams)

Wrap-up discussion on team projects and reports

No final exam – Reserve option to have oral reports at this time (1.00-3.00)

*- likely QUOD

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