MKT 151: INTERNET MARKETING
MKT 151: 2 Units
Duration: 1/16/2007—3/18/2007
Instructor: Dr. Joumana McGowan
Tel: 714-992-7082
Office Location: 320-04
Office Hours: Available upon request
E-mail: jmcgowan@fullcoll.edu
Course Description: This course will introduce students to marketing communications on the Internet.
Emphasis will be placed on developing World Wide Web marketing skills, examining business resources on the
Internet and creating an Internet focused marketing plan outline. Students will learn how to use the Internet for
customer contact, customer service, order taking, and marketing research. (CSU) (Degree Credit)
Course Materials: Textbook: Internet Marketing: Building Advantage in a Networked Economy, 2nd
Edition by Mohammed, Fisher, Jaworski and Paddison. Additional material required for this class include a 3.5
floppy disk, two 882 Scantrons, an e-mail address and Internet access. (This textbook will be used in the MKT
152: Internet Advertising and Promotion class that will begin 3/19 and end 5/25).
Individual Assignments: Homework includes textbook reading and Internet Marketing research i.e. you will
have to visit various web sites or do web searches. These assignments will require you to use your computer and
Internet access to complete.
Examinations: There will be two exams; a midterm and a final exam. The instructor will provide the students
with a study guide for the exams. Students are not allowed to make up an exam unless you get permission from
the instructor ahead of time. A single one-sided sheet of paper (8.5 by 11) with notes is allowed for the tests.
Exams will be taken on-campus at the Skills Center located on the 1st floor in the Learning Library Resource
Center. Failure to take the final exam results in an F grade for the class.
Late Assignments: No late assignments will be accepted under any circumstances, you can always turn in your
assignments ahead of time.
Special Needs: Every effort will be made to accommodate students with special needs or considerations;
however, I must first be aware of them. Please inform me within the first two weeks of class of your special
needs.
Academic Honesty: Any student found using the work of others, claiming the work of others as his/her own, or
other unprofessional behavior will receive a failing grade in the class. Please refer to the Fullerton College
Catalog.
NOTES:
1.
2.
This class begins 1/16/07 and ends 3/18/07.
It is the student’s responsibility to check the class website numerous times during the week to stay up
to date with the class and assignments. Assignment due dates will be strictly enforced.
Course Evaluation and Grades:
Subject
Points
Examinations (2)
200
Homework/lab/ assignments
(2)
200
Grading Scale:
Points
Grade
360-400
A
320-359
B
280-319
C
240-279
D
0-239
F
Tentative Class Schedule:
Week
Date
Subject
One
1/16-1/19
Introduction & Ch: 1
Two
1/22-1/26
Ch: 2 & 3
Three
1/29-2/2
Ch: 14, Review for Midterm Exam
A # 1 is DUE January 29 by Midnight
Four
2/5-2/9
Midterm Exam (Ch: 1, 2, 3, & 14)
Five
2/12-2/16
Ch: 7
2/16 HOLIDAY
Six
2/19-2/23
Ch: 8
2/19 HOLIDAY
Seven
2/26-3/2
Ch: 9
A # 2 is DUE February 26 by Midnight
Eight
3/5-3/9
Ch: 11, Review for Final Exam
Nine
3/12-3/16
Final Exam (Ch: 7, 8, 9, & 11)