SYLLABUS
FASHION 118
Trend Forecasting
Fashion Forecasting
Evelyn L. Brannon
Cheri Lawell
Fall 2008
8:45 – 11:55 am W
Course Schedule: This course studies the techniques and procedures for identifying
and forecasting fashion trends and evaluates current trends found in lifestyles,
business, ready-to-wear, and home fashion. Students will learn to recognize and
analyze predictive lifestyle and business trends that affect retail merchandising and
marketing decisions.
Transfer credit: CSU
1.5 units
WEEK / DATE
TOPIC
1 October
22
Introduction / Course Requirements
Components of a Trend
Overview of Clicking trends
Trend Chasers
2
29
Discuss student examples (trend homework)
What's the point? Do products connect to trends?
Emerging trends—mine and yours
Introduce 1st project - Group
3 November 5
Fashion Forecasting in Textile and Apparel Industries
Fashion fads, trends, and classics
Computer Lab: colors, silhouettes, trends NOW
4
12
Student Presentations
Shopper Group Concept
5
19
Introduce 2nd Project - Group
Retail Field Trip to identify Shopper Groups
6
26
Fashion Forecast
Project Review
7 December 3
The Fashion Map: Color Cycles
Computer Lab: Internet access to forecasting information
Student Workshop: Group Projects
8
FINAL Project Presentations
10
Trend Forecasting
FASH 118
POINT SCALE
Homework:
Computer Lab:
1st Project:
2nd Project:
*Classwork:
3 Trends @ 10 points each
2 assignments @ 25 points each
Oral
Written
Oral
Visual
T.B.A. (50 – 100 pts.)
30
50
25
75
25
75
50
330
* Students must be present to receive credit for classwork.
General Rules
1. Please come prepared and on time.
2. Please treat this class as you would a job. If you are ill or if you
will be late to class, call in sick (or late) and leave a message in my
voice mailbox:
714.432.5841 ext. 3
3. No cell phones or electronic devices allowed.
4. LATE WORK ACCEPTED @ 50% CREDIT or with PRIOR
Instructor approval.
5. Academic honesty policy enforced. All research sources
must be listed.
Office Hours
Home Ec 102
3:30 – 5:30
4:00 – 6:00
M
TH
Or by appointment
Phone:
Email Address
Website
714.432.5841 ext. 3
clawell@occ.cccd.edu
http://occonline.occ.cccd.edu/online/clawell/
SYLLABUS
FASHION 118
Trend Forecasting
Cheri Lawell
Spring 2008
Fashion Forecasting
Evelyn L. Brannon
6-9:35 pm M
Course Schedule: This course studies the techniques and procedures for identifying
and forecasting fashion trends and evaluates current trends found in lifestyles,
business, ready-to-wear, and home fashion. Students will learn to recognize and
analyze predictive lifestyle and business trends that affect retail merchandising and
marketing decisions.
Transfer credit: CSU
1.5 units
WEEK / DATE
TOPIC
1 January
28
Introduction / Course Requirements
Components of a Trend
Overview of Clicking trends
Trend Chasers
2 February
4
Discuss student examples (trend homework)
What's the point? Do products connect to trends?
Emerging trends—mine and yours
Introduce 1st project - Group
3
11
Workshop
Student Presentations
Introduce Shopper Groups
4
18
HOLIDAY
5
25
Introduce 2nd Project - Group
Retail Field Trip to identify Shopper Groups
6 March
3
Fashion Forecast
Project Review
Computer Lab
7
10
The Fashion Map: Color Cycles
Computer Lab: Internet access to forecasting information
Student Workshop: Group Projects
8
17
FINAL Project Presentations
SYLLABUS
FASHION 118
Trend Forecasting
Fashion Forecasting
Cheri Lawell
Spring 2008
9-12:35 F
Evelyn L. Brannon
Course Schedule: This course studies the techniques and procedures for identifying
and forecasting fashion trends and evaluates current trends found in lifestyles,
business, ready-to-wear, and home fashion. Students will learn to recognize and
analyze predictive lifestyle and business trends that affect retail merchandising and
marketing decisions.
Transfer credit: CSU
1.5 units
WEEK / DATE
TOPIC
1 February 1
Introduction / Course Requirements
Components of a Trend
Overview of Clicking trends
Trend Chasers
2 February
Discuss student examples (trend homework)
What's the point? Do products connect to trends?
Emerging trends—mine and yours
Introduce 1st project - Group
8
3
15
HOLIDAY
4
22
Workshop
Student Presentations
Introduce Shopper Groups
5
29
Introduce 2nd Project - Group
Retail Field Trip to identify Shopper Groups
6 March
7
Fashion Forecast
Project Review
Computer Lab
7
14
The Fashion Map: Color Cycles
Computer Lab: Internet access to forecasting information
Student Workshop: Group Projects
8
21
FINAL Project Presentations