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1 APSIFMLON-APS FOR Int fashion Mngt-E10 1. APS –Skills Audit 2. APS-Research Project 3. APS-PDP 4. APS-Blog (learning journal) Tutor name: Ella Sharp Written by: MBA International Fashion Management Student name: Zhimin Xie (Jasmine) Data: 16th December 2014 2 Table of Contents 1 Skill Audit (APS) ..................................................................................................................................................................................................................... 4 APS for the first term ................................................................................................................................................................................................................................... 4 APS for the last term ................................................................................................................................................................................................................................. 12 2:Research project report for Androgyny’ literature .................................................................................................................................................19 The research of Androgyny .................................................................................................................................................................................................................... 19 Executive summary ................................................................................................................................................................................................................................... 20 Introduction ................................................................................................................................................................................................................................................. 20 Hypothesis .................................................................................................................................................................................................................................................... 21 Images and discussions............................................................................................................................................................................................................................ 22 Research project report for questionnaire ....................................................................................................................................................................24 Questionnaire for Androgyny ................................................................................................................................................................................................................ 24 Introduction: ................................................................................................................................................................................................................................................ 24 Research method for Androgyny.......................................................................................................................................................................................................... 25 I make up about 7 questionnaires below. ......................................................................................................................................................................................... 26 Data collection Grid ................................................................................................................................................................................................................30 Research project report for analysis of data .................................................................................................................................................................................... 32 3 Personal Development Plan: Template........................................................................................................................................................................39 3 4 Blog (learning journal) ......................................................................................................................................................................................................42 Analyze my skills audit and personal development plan ............................................................................................................................................................ 43 PDP ...............................................................................................................................................................................................................................................43 Contract: ........................................................................................................................................................................................................................................................ 43 Contents:........................................................................................................................................................................................................................................................ 44 Analyze my experience of writing a literature review ................................................................................................................................................................. 44 Analyze my experience of designing a questionnaire................................................................................................................................................................... 46 Analyze my experience of collecting and analyzing data ............................................................................................................................................................ 47 Analyze my experience of presenting my own research ............................................................................................................................................................. 48 Analyze how I have developed and my priorities for Term 2 .................................................................................................................................................... 49 Reference ....................................................................................................................................................................................................................................51 Website-Web Document ........................................................................................................................................................................ Error! Bookmark not defined. Book Document........................................................................................................................................................................................................................................... 52 Company Reports ....................................................................................................................................................................................................................................... 52 Journal article .............................................................................................................................................................................................................................................. 53 4 1 Skill Audit (APS) APS for the first term SKILL Can you If ‘yes’ summarise If ‘no’ what steps can Priority of skill demonstrate this how and where you take to develop this development skill? Yes/No you achieved it skill? 1= very important 2= quite important 3= not important Communication (speaking) No 1. On the class 1 communication with teach/classmate 2. Study in TED website Communication (written) YES I have ability describe events 1 5 clearly. But I need improve my listening Commercial Awareness NO 1. Lecture 1 2. Seminar (Marketing/strategy) 3. Trip (APS) Cultural Sensitivity NO Values, learning and 1 behaviour in the university. Customer Focus NO An effective customer 1 6 relations and service program Data Handling YES 1:Describe Bar 1 chart, Line chart and Pie chart and so on 2: using some data handing to analysis marketing data. Decision Making YES 1.Try to make good decision 2. A person must weight the positives 1 7 and negatives of each option Enterprising YES Ready to undertake 1 projects of importance or difficulty, or untried schemes, energetic in carrying out any undertaking Flexibility YES 1.Finding information from anywhere. 1 8 Initiative YES Initiative discuss 1 with internet writer Interpersonal Skills YES 1.Friendly with 1 every person 2.we need to help each other Leadership/Management of Others NO 1.Try to understand the what is the leadership and manager 4. 2. Seminar (Marketing/strategy), 1 9 APS Networking YES Search information 1 from GOOGLE, YOTUBE and WGSH Organisational Adaptability NO Learn more in 1 Interorganizational Communication in disaster management Project Management NO I am not sure I can control my all project such as knowledge, skills and techniques to execute 1 10 projects effectively and efficiently. Problem Solving and Analytical YES Skills If I don’t understand 1 the questions, I will ask our Pro or classmates Responsibility YES I am responsibility person however what I will do, I must try to do very well 1 11 Teamworking YES 1.Give my idea and 1 support team to finish team work 2.having responsibility to help team 3.have a team work spirit Time Management YES I am very confidence I can manage my time very well 1 12 Other NO English skills is not enough, because sometime will affect my academic skills. APS for the last term SKILL Can you If ‘yes’ summarise If ‘no’ what steps can Priority of skill demonstrate this how and where you you take to develop this development skill? Yes/No achieved it skill? 1= very important 2= quite important 3= not important Communication (speaking) YES On the classroom 1 13 and try to talk with different people such as classmate and local people Communication (written) YES 1.I can write my all 1 work from class. 2. I am improving my English skills Commercial Awareness NO Seminar (Marketing/strategy) 1 14 Cultural Sensitivity NO Customer Focus YES Still need to improve Stand other person 1 1 to think Data Handling YES Experience to deal 1 with different data Decision Making YES 1.yes 2.no 3.maybe I can decide marketing effective 1 15 and efficiency Enterprising YES Very hard working 1 Flexibility YES Try use different 1 method to address questions Study everywhere to think marketing and business Initiative YES Initiative to discuss and ask question for Pro 1 16 Interpersonal Skills YES Still keeping and try 1 to learn other people Leadership/Management of YES Others Try to talk university 1 all management and leadership Networking YES Google 1 WGSN and Pro’s introduce networking Organisational Adaptability YES Adaptability model, 1 17 travel and all Project Management NO Now feel confuse about 1 project management Problem Solving and Analytical YES Skills Can understand and 1 resolve our academic skills Responsibility YES I am a responsibility 1 to myself Team-working YES Keep my team work such as giving my 1 18 idea and help to finish team work Time Management YES I can control my all 1 time Other NO Still need to improve marketing, because sometimes I am confuse my answer why different with other students 1 19 2:Research project report for Androgyny’ literature The research of Androgyny 20 Executive summary This picture I donloard from (Fashion, 2011), the picture discribe Androgyny style. This magazine also explain what is the Androgyny, the fashion magazine said, The component scales from which Bem's index of psychological androgyny is derived are better thought of as measures of dominance and nurturance, rather than “masculinity” and “femininity Introduction Abstract and Androgyny of research background There has a heating over Androgyny weather gender roles androgynous man in relation to a man and a woman in relation to like a woman, the gender roles judge this seems to be unalterable is a controversial issue. A person who is like a man like a woman, how will? Recently, the American psychologist did study on androgyny, androgynous men and women who have the qualities in many cases be able to do better, because they have both femininity and masculinity. That Androgyny man in gender roles often took advantage of the psychological characteristics of masculinity and femininity are two aspects, at least on the psychological characteristics of Androgyny nothing wrong person. 21 Hypothesis If hypothesis I can be proved the androgyny very famous in fashion industry, will there is a bigger chance to develop fashion in androgyny groups? if the androgyny group accounts for a great deal of fashion industry, it would be a large potential to cultivate their fashion industry. this hypothesis will assume there could be a high chance of having big chance coming in next few decades and global fashion industry could have a impact on it . This research will focus on the hypothesis and more analysis will be provided to prove the results. I will give the picture and explain. 22 Source: Jasmine's survey for androgyny’s information (October 2014) Images and discussions 23 Compare from these pictures, they are all very famous in the fashion industry. Some androgynies are fashion designer and some androgynies are very famous model. Researching androgyny is trend that is reinvented in hundred years. Says DC Fashionista, MB to Meets Obsession. For instance, Andrej Pejic who is a new generation of popular fashion model with male and female very difficult to distinguish boy or girl, because he has a unique temperament, the angel’s body and the devil’s face, therefore the boys are jealous his fame, but the girls are envy her beauty. Furthermore, as Andrej who likes androgynous models temperament have already spread in fashion circles, these styles of models in the many high-profiles fashion venues we can see such as Vogue and Marc Jacobs. The features of these models has a common characteristic which are tall, thin, soft, beautiful makes it difficult to define their gender, but you can see that they are play different roles in their life that is the paly presence of male also female traits from them. They are like a gust of strong cold to lead and raid entire fashion industry, changing people's traditional aesthetic. In addition, they have their own gender revealed another character in the performances. However, there are a great deal of people who have a androgyny gender explore belong their own way. For example, the release of the film in France, ‘tomboy’ is to talk about these contents, the movie got the biggest praise. 24 In conclusion, the most obvious that androgyny is very famous in the fashion industry. But awareness is not the same pair of neutral, it is deeper gender revolution, it is a culture. Research project report for questionnaire Questionnaire for Androgyny Introduction: The aim is to discuss about this brand in the impact of androgyny. We found 10 female and 10 male in the high street where they shopped in the shop-mall before. They like to spend about 100-1000 pounds per year in dressing. Thus, we will research and explain what is Androgyny? From my perspective, it's the mix of feminine and masculine characteristics. For example, the guy that may be more clean cut, and care about his looks more than the average male or a girl who has male tendencies at times would be androgynous. (Transsexual Dating Sites, 2005). 25 Research method for Androgyny The aim is to discuss about this brand in the impact of androgyny. We found 10 female and 10 male in the high street where they shopped in the shop-mall before. They like to spend about 100-1000 pounds per year in dressing. Thus, we will research and explain what is Androgyny? From my perspective, it's the mix of feminine and masculine characteristics. For example, the guy that may be more clean cut, and care about his looks more than the average male or a girl who has male tendencies at times would be androgynous. Reference from the Internet: http://whatisandrogyny.blogspot.co.uk this website explain what is the Androgyny. We choose brand 3 from unban, & other stories and YSL to discussion about androgyny research. In addition, we also find about 6 pictures to compare which people are very popular and their clothes style that people prefer to. According we decide the questionnaires. We believe that this trend will be happening. We also choose 6 people from very famous celerity including Ellen Len Degeneres, Rihannal, Gok Wan, Cheryol Cole, Hugh lackman and Karllager feld. According to their clothes style girl likes to choose the clothes from neutral clothes. In contrast, buy like choose female clothes sometimes. For instance, the DeGeneres when DeGeneres made her homosexuality public on The Oprah Winfrey Show. (Reference: DeGeneres in los Angeles, California on October 4.2011) Gok Wan wrote a book titles how to dress, complete style Guide for every Occasion which was released by HarperCollins, the book was praise by both 26 heat magazine and closer for its sensitive and feel-good approach to a style guide. (Reference: http://en.wikipedia.org/wiki/Gok_Wan ) Karllager feld is very special, sometime people difficult to guess his personality and his style, people just guess what his personality, I make up about 7 questionnaires below. 1: Female or male is OVER16 ages. Who have any cloth like follow images in your wardrobe? Please answer Yes or No. A: 16-26 B: 26-36 C: 36-46 D>46 27 2: Which brands will you desire purchase your clothes? A. Urban Outfitters B. & Other Stories C. YSL 3: What is your consideration to buy a cloth? A: Brand B: Color C: Textile quality D: Pattern on the clothes E :Other 4: Do your like their styles? Choose your favorite one from them. 28 Resources are from online,( WGSN and Passport, media and observation,2013) 29 6: How are you following these people? A: Facebook B: Instagram C: Twitter D: Newspapar E :TV F: Online 7. Which supermarket do you prefer to go? 30 A: Tesco B: M&S C: Morrisons D: Waitrose E: Sainsbury’s Data collection Grid F:Other 31 High street Shop 1 Shop2 Shop3 Smart High standards or excellence Based on maximizing Based on maximizing the amount or High standards clothing - the amount or number number of products or excellence quality of products 200-300 100-200 <100 Out of style Popular Pool Good Go out Popular Other White Black Smart >300 Shop4 clothing price Jacket-color- Popular black Jacket-color- Out of style navy Trouserscolor 1 Pink 32 Research project report for analysis of data From my group, I was responsibility for findings, I search from the high street and I found the evidence from different countries people. This is my findings and result. 1: Female or male is OVER16 ages. Who have any cloth like follow images in your wardrobe? 33 From this chart a survey was about 5 females and 5 males to androgyny people, ages from 16-46. As the bar chart shows, the survey results show that almost 26-36 ages are tend to spend more on fashion an androgynous style to collect their wardrobe. In contrast, between are those age people who did not pay any attention for these styles. Thus, it is very interesting survey. 2: Which brands will you desire purchase your clothes? 34 Many participants survey that & other stories brand gives people more Impressions, people choose & other stories more than other brands from urban and YSL. 3: What is your consideration to buy a Fashion? 35 We can see people like choose brand as the first choice of consideration when buy a fashion. This is understandable that as every fashion brand has spent a large amount of money on marketing their brands every year. The next item will be choice textile quality. It means convenient clothes paly very important role in people life that quite contradicts to the traditional culture as color and pattern are often used as a symbol or standard during different social events. 4: How much is the budget for fashion every year in pounds? 36 The results show that even in high purchasing group (above 1000 pounds and under 500 pounds), there are around 20% participants. The majority groups of participants are in 500-1000 pounds and 100-500 pounds per year. It proves that the survey does not consist of any self-contradiction and provides a set of self-matching results. 5: Do your like their clothes style? If you choose one who is your favorite? 37 From this result, many people like Cheryl Cole fashion style and Hugh Jackman more than other celebrity, this proves that androgyny 6: How are you following these people? 38 We can see almost of the participants choose Facebook as the first choice of consideration, after then they choose online. Thus, Internet accounts for more fashion trend nowadays. This proves that convenience is one of the key points for dressing nowadays. Another finding is that newspaper is not very popular in our survey. This means the fashion tend publicity fully adopted in this new channel. 7: Which supermarket do you prefer to? 39 This is an interesting result –most of the people are tend to like buying “TESCO” as it is cheaper and easy to find with other supermarket. Conclusion All in all, for our presentation, my responsibility was findings. This purpose of this research was to better understand the fashion of androgyny and how differently they are influenced by fashion trends. Fashion styles are constantly changing, and in order to keep up with popular innovations, people have to make the choice to either conform or resist them. For the survey, majority will choose Androgyny fashion style more than other fashion trend, our study shows that people are tend to prefer androgyny style. However, many evidence prove androgyny trend is to be kept for a very long time and many business opportunities should be created during this period of evolution in fashion and fusion of different fashion styles. 3 Personal Development Plan: Template What are my development Priorit What activities do I need to What support/resources Target date for Actual date of 40 Objectives? y High undertake to achieve my do I need to achieve my achieving my achieving my objectives? objectives objectives objectives Travel Pro’s support 03/10/2014 03/10/2014 Week1: An introduction to the Group competition Fashion Industry Presentation Debate High 10/10/2014 High 17/10/2014 10/10/2014 High 24/10/2014 17/10/2014 Week2: First find your Trend Week3: Expressing the Trend, is IP just about Text? 41 Week4: Expressing the Trend - 24/10/2014 collecting data High 31/10/2014 High 07/11/2014 High 13/11/2014 31/10/2014 Week5: Confirmation in store Week6: Trend and Consumer profiling Week7: Trend Briefing 13/11/2014 High Week8: How shall we follow the 07/11/2014 21/11/2014 21/11/2014 42 Trend? High 27/11/2014 High 05/12/2014 Week9: What product, what store? Week10: Roles and Responsibilities Review Date: 4 Blog (learning journal) 27/11/2014 05/12/2014 43 Analyze my skills audit and personal development plan My skills Audit is play very important role in our career including how to communication with different people and work well as an individual and as a team. In addition, we need to enhance motivation skills and organization. People need to solve the problem from our work or study. Also people need to have a confidence from different things such as radio and presentation. One important is good knowledge that can support you have more confidence. Thus, we need to identify the location of the firm belief. A personal skills audit is a document created by an individual to accurately assess those skill sets he possesses and those he needs to acquire to better perform his job function. Reference for read moredesigners began to show in Paris their work challenged conceptions of the fashionable body, with over-sixed and asymmetrical designs, often in black. It caused outrage, but as playing is safe is a risky business. All in all, this was a fantastic trip, I learned a lot of fashion history knowledge from V&A Museum. I also visited different exhibitions such as china, Japanese, Korea and so on. I understood about some history from these countries. I am very an enjoyable this trip. PDP Contract: For me, I need to increase my-self-awareness to achieve my talent and potential and the aspirations or strengthen identity and so on. 44 Contents: 1. Planning and implementation priorities dreams, aspiration, career and lifestyle. 2. Study skill and methods to enhance self-awareness, obtain a fulfilling personal life wisdom and self-control. 3. Development potential and professional skills, develop personal skills and learning in the university. 4. Following these, I need to follow the Moodle what I need to do and what jobs I need to finish and what the play I need to carry out. In conclusion, in order to achieve the strategic goal or plan set for each level stage, I need to ensure and support the entire process is designed feedback system. Analyze my experience of writing a literature review From our APS classes, I need to analyze from on WGSN, YouTube, London public library, Books, journal articles, websites, newspaper, DVDs and TV, Company information, maps, market research reports, theses, legislation and conference papers. I need to define topic and audience. For example, I should have come across a series of recent papers related to my line of work. I need to search and Re-search the literature. For example, use a paper management system for papers and WGSN. On the other hand, if not exactly on the issue I am planning to tackle, at least on a related topic. If there are already a few or several reviews of the literature on my issue, my advice is not to give up, but to carry on with my own literature review. 45 Take notes while reading. If I read the papers fist and only afterwards start writing the review, I will need a very good memory to remember who wrote what, and what my impressions and associations were while reading each single paper. Choose the type of review I wish to write, after having taken notes while reading the literature, I will have a rough idea of the amount of material available for the review. This is probably a good time to decide whether to go for a mini-or a full review. Keep the Review focused, but make it of broad interest Be critical and consistent Find a logical structure Make use of feedback Include my own relevant research, but be objective Be up-to –date, but do not forget older studies Acknowledgments, how thanks to and helps comments on a previous. References 46 Analyze my experience of designing a questionnaire I would like to think my supervisor, assist and my co-advisor. This study has been brought up to life with various valuable comments I did and with my patience. For example, I need to design ADROGYNY trend questionnaire. So, it is widely accepted that marketing and customers have evolved. On the other hand, researches in my work aimed to increase understanding of the theories and concepts related with brand identity and emotion. Literature review starts with an explanation of the evolution of marketing concepts. Research and measurement of the Brand, considering emotions Qualitative and quantitative research methods below were used in brand research Questionnaires Demographics and lifestyle questionnaire Demographic and emotional experiences elicited by brand identity elements questionnaire Administered to three groups namely Franchisees Firm stuff Current and customers and customer motivation 47 After research and measurement tools above are applied and analyzed in 2014, findings and checked with the season’s results, for validation of the whole results and methodology. On the other hand, in the action research, design and management of brand identity is researched with an emotional direction. In order to solve brand’s problem definition of lack of a clear, consistent and value added brand identity and providing the sustainability of the positioning and identity in highly changing market conditions. However, when the intendact-review cycle of this action research is completed the desired outcomes that were wished to achieve, were generally achieved. But an unmet need to be met is realized. Among the entire brand researches in action were very time consuming and costing very much, while they were very crucial and beneficial for brand positioning and future tracking. So a need for a more effective instrument is realized. All in all, four brand research methods used in action were integrated into a new proposed instrument. And being a unique, personalized, cost effective, quick response brand research and measurement instrument. Analyze my experience of collecting and analyzing data I need assessment practices project at the Androgyny of fashion. The goal of the project is to find some people who are our findings, that is why we get the first question for the ages and what clothes they had in there wardrobe. This is our decision result for the our first questionnaire. 1: Female or male is OVER16 ages. Who have any cloth like follow images in your wardrobe?Please answer Yes or No. 48 A: 16-26 B: 26-36 C: 36-46 D>46 We need to find the popular brand in the marketing and decide which brand style like androgyny style and choose. We research a lot of brand from high street and WGSN. The result get most androgynous like chose urban outfitters, other stories and YSL brand. That is why we choose those brands to survey on the high street. 2: Which brands will you desire purchase your clothes? A. Urban Outfitters B. & Other Stories C. YSL Above the over question, we need to think if people buy the clothes what consideration to buy a cloth? According survey the fashion shop. The close basics on brand, color, textile quality, pattern on the clothes and other. 3: What is your consideration to buy a cloth? A: Brand B: Color C: Textile quality D: Pattern on the clothes E :Other According the second author conducted the interviews we need to continue to ask them what style they really like? Who celebrity they are following and which fashion magazine and advertisement they are following? 4: How are you following these people? ELLEN DEGENERES GOK WAN Rihanna Cheryl Cole 5: which media are you following ? A: Facebook B: Instagram C: Twitter D: Newspapar E :TV F: Online Analyze my experience of presenting my own research Hugh Jackman Karl Lagerfeld 49 My own research for findings and my responsibility is findings research and result on my presentation, I discuss about this brand in the impact of androgyny. I found 5 female and 5 male in the high street where they shopped in the shop-mall before. I am doing survey is who wants to spend more money per year to buy an androgynous style. One interesting finding is that many of those participates are not interested in the history of the brands. Most of them make the decision by the design, colours and pattern. (Without consideration of pricing) Combined with our findings in case study, we find that there is a great opportunity for Asian countries to pick up their global market share in fashion. This is androgyny a cycle effect that the fashion style was changed in recently years in west and East. Those are my findings results put on Research project my analysis of data on part of 2 Analyze how I have developed and my priorities for Term 2 Firstly, I need to enhance fashion market and industry analysis. Nowadays, with the rapid development of society, I want to know in the fashion industry teams and organizations face rapid change like never before. For example, Globalization has increased the markets and opportunities for more growth and revenue. However, increasingly diverse markets have a wide variety of needs and expectations that must be understood if they are to become strong customers and collaborators. However, I am not only understanding about academic skills, but also I need to know the fashion market operation. On the other hand, if Pro will give our model, I need to understand the model all the means and write the notes to help studying. I need to find approaches and methods for market change and to find the evidence to explain. Furthermore, I need to work hard and focus on studying and to improve my English as well. I need to understand organizational performance management and systems thinking. My strategy panning: Useful Skills to Have When Planning Need Consultant or Facilitator to Help You With Planning? 50 How Many Planning Meetings Will We Need? Always First Do "Plan for a Plan" Useful Skills to Have When Planning Changing the Plan as Necessary During Implementation Guidelines to Manage Organizational Change While Implementing the Plan How Do We Ensure Implementation of Class Content New Plan? APS’s planning blog APS’s business blog APS’s strategic planning blog APS’s supervision blog 51 Reference Website-Web Document Fashion (2011). Available from< http://manufacturedegos.wordpress.com/2011/12/05/androgyny-is-the-new-black/> .[Last accessed 9th November 2014]. WGSN (2012). Available from< http://manufacturedegos.wordpress.com/2011/12/05/androgyny-is-the-new-black/> .[Last accessed 9th November 2014]. WGSN (2012). Available from< http://whatisandrogyny.blogspot.co.uk> .[Last accessed 9th November 2014]. WGSN (2014). Available from http://meetsobsession.com/2012/fashion-design/fashion%E2%80%99s-enduring-love-affair-withandrogyny/.[Last accessed 13h November 2014]. 52 WGSN (2013). Available from http://manufacturedegos.wordpress.com/2011/12/05/androgyny-is-the-new-black/.[Last accessed 13th November 2014]. WGSN (2014). Available from https://www.pinterest.com/mjcrave/handsome-girls-androgyny/.[Last accessed 21th November 2014]. Ehow (2014) .Available from http://www.ehow.com/how_8789023_write-skills-audit.html. [Last accessed 21th November 2014]. Book Document Ph. D. (2009 ). Scott Barry Kaufman, in Beautiful Minds. Uk De.G.(2011) .California . on October los Angeles Company Reports Available from< http://www.readysetfashion.com/2010/08/androgyny-story-street-fighter.html.> [Last accessed 3th November2014]. Available from< http://whatisandrogyny.blogspot.co.uk.> [Last accessed 21th November 2014]. Available from< http://www.readysetfashion.com/2010/08/androgyny-story-street-fighter.html>. [Last accessed 6th December 2014]. Available from< http://en.wikipedia.org/wiki/Gok_Wan[>Last accessed 21th November 2014]. 53 Available from< http://blondeaholic.buzznet.com/photos/androgynyatitsbestan/?id=68144139>. [Last accessed 3th December 2014]. Available from< http://www.glamcheck.com/fashion/2012/06/12/style-picture-wear-white-top-blue-jeans-androgynous/>.[Last accessed 21th November 2014]. Available from< http://artsymphony.blogspot.co.uk/2013/09/the-androgynous-style.html. >[Last accessed 3th December 2014]. Youtube. Available from,< https://www.youtube.com/user/fashiontv> >[Last accessed 3th December 2014 Journal article Tim.G (2014).WGSN. Urban Outfitters magazine. UK Gok,W (2014).WGSN & Other Stories magazine UK Ko-Hen.w (2014).WGSN YSL magazine London
