WEB ANALYTICS CONSULTING:
Improve customer relationships, increase customer retention and grow revenues
while lowering overall costs
By turning high volumes of Web data into key metrics specific to your business, SAS Web Analytics lets you gauge the
success of your online operations and refine business strategies as needed.
Challenges
• The anonymity of e-commerce makes it hard to truly understand customers.
• The volume of data generated by e-channels is staggering.
• Strategic decisions are often based on guesswork, not actual metrics.
• Customer behavior – such as browsing and buying patterns – and satisfaction levels are a mystery.
• The lack of a defined contact strategy based on the customer life cycle means unfocused marketing efforts,
ineffective campaign rollout strategies and poorly targeted customers.
• Demands for reports continue to expand even as resources and budgets are shrinking.
The solution
SAS Web Analytics gives you a better understanding of your Web channel’s effect on marketing strategies,
customer satisfaction and overall profitability. The solution enables you to:
• Quickly segment customers with great refinement.
• Increase the likelihood that customer retention rates and lifetime customer value will rise by applying rulesbased engines that can link specific offers with chosen segments.
• Give multiple user types easy access to information with flexible reporting and interactive visualization
tools.
• Rapidly improve the effectiveness of your Internet channels.
• Implement better customer relationship strategies to build trust and get your messages delivered, opened
and acted upon.
• Determine whether or not you’re meeting your strategic objectives.
• Compare results with forecasted expectations.
®
Measuring online marketing effectiveness
View a complete picture of your marketing programs across all marketing channels over
time. Garner the knowledge you need to determine which programs offer the greatest
return on investment.
Improve your customers’ experience with rapid insight into creative, placement, and
cross-sell effectiveness. Track key conversions, such as adding to shopping carts,
booking travel, starting an application, or completing a registration.
Improve site navigation, content, and tools by understanding the value of page real estate
and promotional effectiveness, and visualizing how your customers are moving through
the site.
Benefit from a highly configurable key performance indicator (KPI) dashboard, allowing
you to understand performance as it occurs in real time. Let Coremetrics Action Ready
Reports deliver key metrics in a convenient Excel notebook automatically, and weekly, to
those who may be without a direct interface to the Coremetrics system.
Acquire, convert, and retain high-value customers through comprehensive online
analytics. Coremetrics Online Analytics has the features you need to be successful.
 Marketing Optimization—Gain a 3D view of the effectiveness of your marketing
programs across marketing channels and across time, including which marketing
programs drive new visitors to your site, which ones trigger action, and which ones
influence along the way.
 Merchandising—Increase initiation and decrease abandonment of key activities (such
as adding to shopping carts, booking travel, starting an application, or completing a
registration) by automatically mapping product and promotional categories to analytical
reports for rapid insight into creative, placement, and cross-sell effectiveness.
 Content Analysis—Improve site navigation, content, and tools by understanding page
real estate value and content and promotional effectiveness based on any site goal.
 Scenario Analysis—Identify bottlenecks, improve site navigation, and increase
customer satisfaction by visualizing how customers are moving through the site.
 Profile Mining—Define and analyze specific visitor segments to identify the size and
value of market segments, to understand product and content affinities, and for
integration with targeted email campaigns.
 On-site Search—Understand search preferences and effectiveness to improve the
customer experience and search conversion.
 Multichannel Analytics—Augment LIVE Profiles with offline customer data for true
multichannel analytics. Analyze any behavior across online and offline channels
seamlessly within the same user interface.
 Multi-site Analytics—Track and analyze key performance indicators over multiple
sites on a single screen by leveraging powerful data aggregation, extensive visualization
and access to real-time data and historical trends. Download the Enterprise Dashboard
datasheet.
Core Features Description
Traffic Analysis Total Page Views, Page Views per Visit, Entry Page, Landing Page, Exit Page, Single Page Visits,
External Referrers, Search Referrers
Content Analysis File and image downloads
Watched Events Watch Name, Visitors in Period, Total Count, % Conversion, Unique Visitors in Period, Unique
Count
Export Email (as HTML), Excel, PDF; recurrence is fully configurable
Site Overlays for Click Density Analysis Monitor the click activity on any page in real time; see where users are actually clicking
Custom Reporting Generate custom reports based on any iAPPS Framework relational database element
Alerts Triggered alerts set for page counts, views, and watched events. Notification is by email.
Inbound/Outbound Path Analysis For any page, the top referring sites/pages and exit pages
Path Analysis Understand common click streams and usage patterns; includes the ability to drill down and create
audience profiles
Scenarios/Funnel Analysis Specify an exact sequence of actions and clicks to better understand visitor conversion process
Common User Interface Simplify adoption and ongoing usage of analytic tools; leverage the existing skills of iAPPS Content
Manager authors
Decreased User Training Time Enhanced usability/adoption via unified login and familiar desktop icons and Microsoft conventions
Automatic Page-Level Data Inclusion Reports automatically include recognizable page and authoring labels making analysis more
accessible and usable
Transparency with Content Editing Modify any page from any report with a single click; easy transitions between iAPPS Analytics and
other iAPPS modules keep content problems to a minmum
Automatic Page Tagging Page tags are automatically added to all newly created content – manual processes and additional
costs are not required to implement analytics into a site
Personalization Enhanced customer experience through dynamic, personalized content delivery based on visitor
segment profiles
Sophisticated and Easy-to-Use Built for business users, suitable for business analysts
Search Search on name components, segments, pages, watches and scenarios
By Date Range, Current Day, Current Week, MTD, QTD, YTD, Last 30/60/90/180/365 Days
By Audience Segment Only show selected audience segments
.NET Environment .NET iAPPS Framework environment leverages existing infrastructure and developer resources
Enhanced Usability Non-technical resources can drive persuasive content delivery lowering development costs
WEBJAXON – helping you make the right marketing decisions
How can my site be found on search engines?
Where is my traffic coming from?
How should we spend out online marketing dollars?
Maximize your return on online marketing spend
Search Engine Optimization
Paid Search Management
Web analytics
SEARCH ENGINE OPTIMIZATION
IMPROVE YOUR RANKINGS ON MAJOR SEARCH ENGINES
Improve the visibility and natural rankings of your website on major search engines
Quarterly reports on:
Relative rank and position in search engines across relevant keywords
Determination of search impression volumes for important key words
Recommendations for optimizing site content for search engines
Keyword saturation
Navigation recommendations
Meta tag and coding recommendations
Meta tag analysis
Alt tag recommendations
Online viral marketing campaign recommendations
PAID SEARCH
GET THE MOST FROM PAID SEARCH LISTING
Ensure that search engines bring qualified prospects to your site
Keyword selection and research
Bid fund management
Ad writing and submission to search engines for editorial review
Keyword monitoring for bid amount, position, and click through
Campaign testing and tracking for keyword selection and corresponding ad listings
Detailed campaign reporting
Assistance and consulting of clients regarding campaigns and understanding campaign
metrics
WEBANALYTICS
MAKING BETTER DECISIONS
Traffic sources – analyzing visitor sources and related terms
Campaign tracking – analyzing the behavior, conversions and ROI of your advertising
and pay per click
Keyword analysis – determining search engine keywords that drive traffic to your site
Conversion tracking – tracking actions that your visitors are taking
Visitor segmentation – analyzing differences in visitor behavior based on business
segments or other
Path analysis – providing insight into how visitors navigate the site
Recommendations – general recommendations on site optimization