Methodology for Competence Model Development Methodology for defining competences and developing a competence model at company, sector and regional level Abstract Sofia, December 2010 Проект „Разработване и внедряване на информационна система за оценка на компетенциите на работната сила по браншове и региони” Проектът се осъществява от Българска стопанска камара – съюз на българския бизнес с финансовата подкрепа на Оперативна програма „Развитие на човешките ресурси”2007-2013, съфинансирана от Европейския социален фонд и Република България, по договор № BG051PO001-2.1.06 ABSTRACT This document was written as part of a national project “Development of Workforce Competence Assessment System by Sectors and Regions” (hereafter National Project) within Human Resources Development Operational Programme. The analysis objective is to structure the process of developing, implementing and applying a competence model at company level, as well as to produce practical recommendations for its adaptation at sector and regional level within the whole project. As a result, the document proposes two topical and attainable methodologies – a Methodology for Developing, Implementing and Applying a Competence Model at Company Level and a Methodology for Developing, Implementing and Applying a Competence Model at Sector/Regional Level. Both methodologies rely on the use of a competence model for managing organizational processes efficiently. The analysis, inferences and recommendations rest upon the thesis that developing a competence model lies at the heart of good organizational practices and its right application is a key factor in the efficient management and development of individual and group potential. The basic principles in the methodologies adhere to the world leading theories and practices and could be applied to local context as well. The methodologies are also drawn so that an objective appraisal of the local Bulgarian enterprises idiosyncrasies and demands can be carried out. The conclusions reached in extensive interviews with leading Bulgarian enterprises, which apply competence models have been used to further classify and pose practical recommendations. The team’s experience is employed in producing draft definitions, structuring the body and issuing particular recommendations. 1. Methodology for Developing, Implementing and Applying a Competence Model at Company Level 2 Проект „Разработване и внедряване на информационна система за оценка на компетенциите на работната сила по браншове и региони” Проектът се осъществява от Българска стопанска камара – съюз на българския бизнес с финансовата подкрепа на Оперативна програма „Развитие на човешките ресурси”2007-2013, съфинансирана от Европейския социален фонд и Република България, по договор № BG051PO001-2.1.06 The document draws an overview of a general methodology for competence model development, its implementation in a company policy line and application in view of the efficient human resource management in the organization. The general methodology combines the latest theory in competence-based management with the leading world and local practice. Thus the basic methodology benchmarks – definitions, development stages and application principles have been deducted by leading analyzers and adapted to the project objectives. First and foremost, draft definitions of competence and competence models are introduced. A combination of skills, knowledge, attitudes and behaviour modes employees possess for achieving results (presentation levels) in a particular occupation or organization A combination of competences grouped in such a way as to meet the organization needs in the best possible way Leading competence typologies have been researched and a draft competence typology is proposed. 3 Проект „Разработване и внедряване на информационна система за оценка на компетенциите на работната сила по браншове и региони” Проектът се осъществява от Българска стопанска камара – съюз на българския бизнес с финансовата подкрепа на Оперативна програма „Развитие на човешките ресурси”2007-2013, съфинансирана от Европейския социален фонд и Република България, по договор № BG051PO001-2.1.06 Competence Typology General competences – refer to all people in the company and all job positions, contribute to the establishment and maintenance of an organizational culture. Having included them, the company focuses on a particular policy line and devotes special attention to its outlook and attitudes. Transformational competences are included here Examples: teamwork, feedback Specific competences – encompass only a set number of employees; they are certain competences required for the smooth run of the work (such as special assignments) and allow for higher personal efficiency or interpersonal situations management. Technical, managing and leadership competences falls here Examples: employee’s improvement, strategic planning, relationship building, active listening, open-mindedness, budgeting, work with specific web applications etc. Second, there is an overview of the basic steps in the competence model development – preparation, information gathering, defining competences, transforming competences in a unified competence model, verifying the competence model, implementing the competence model in the company’s policy line and applying the competence model in HRM at the organization. 4 Проект „Разработване и внедряване на информационна система за оценка на компетенциите на работната сила по браншове и региони” Проектът се осъществява от Българска стопанска камара – съюз на българския бизнес с финансовата подкрепа на Оперативна програма „Развитие на човешките ресурси”2007-2013, съфинансирана от Европейския социален фонд и Република България, по договор № BG051PO001-2.1.06 1. Preparation 2. Building 3. Verification 4. Implementation 1.1 .Selecting a Project Manager 2.1. Initial communication 3.1. Competence verification 4.1. Process change 1.2. Selecting a Project Sponsor 2.2. Information gathering 3.2. Implementation process verification 4.2. Management style and company culture change 1.3. Setting competence model objectives 2.3. Modelling 3.3. Communication verification 1.4. Defining the target group (ready-made competences and assessment scale) 3.4.Testing (pilot implementation) The Competence Model is ready 1.5. Selecting a team 2.4. Issuing implementation guidelines 1.6. Selecting a competence model type 1.7. Defining key competence model principles The analysis pays special attention to the stumble blocks in every stage and proposes specific recommendations for a successful implementation. Leading principles for competence efficiency are introduced, some of which are: Competences should reflect real behaviour lines – these competences should set behaviour modes which could be adhered to by the company employee; they should be logically grouped and giving answer to the question “How should people who work here do their job?” Competences could be monitored and measured – a possibility to monitor and evaluate competences means a possibility to enhance and manage them 5 Проект „Разработване и внедряване на информационна система за оценка на компетенциите на работната сила по браншове и региони” Проектът се осъществява от Българска стопанска камара – съюз на българския бизнес с финансовата подкрепа на Оперативна програма „Развитие на човешките ресурси”2007-2013, съфинансирана от Европейския социален фонд и Република България, по договор № BG051PO001-2.1.06 Competences should reflect organizational culture – competences should reflect clearly the way an organization is functioning (or strives to) in order to be successful Competences should set the lines of organizational perspective – competences are set in order to establish, model and enhance the organization’s desired lines of sustainable growth The document goes further by proposing a critical analysis of different types of competence models and introducing selection criteria and assessment scale. Mo reover, it highlights those steps in the development process, which are crucial for its success and sustainability, namely, setting objectives, selecting a project sponsor, enhancing communication prior, during and after the project, modeling the product in an attractive way etc. The methodology underlines the competence model verification and update by going into depth in their diversity and recommends some solutions to certain issues. The methodology organizes the process of implementing a competence model into a company’s policy. Specific recommendations address crucial moments in the process and point out the importance of organization and suitable HRM systems for the fundamental change which is the competence model implementation. A critical analysis of the basic steps in the competence model development and implementation is carried out in order to assist the methodology practical application. The methodology elaborates on various insights, experience and inferences about the Bulgarian market, complemented by a critical analysis and authors’ recommendations. The recommendations pay special attention to the objective timing for introducing a competence model, the preparation of systems and processes which shall include the model, as well as the managers’ involvement in the whole process. The text highlights how crucial effective communication is. 2. Methodology for Developing, Implementing and Applying a Competence Model at Sector and Regional Level 6 Проект „Разработване и внедряване на информационна система за оценка на компетенциите на работната сила по браншове и региони” Проектът се осъществява от Българска стопанска камара – съюз на българския бизнес с финансовата подкрепа на Оперативна програма „Развитие на човешките ресурси”2007-2013, съфинансирана от Европейския социален фонд и Република България, по договор № BG051PO001-2.1.06 The second part of the document concerns the adaptation of the general methodology to the needs of the specific sector/regional competence models. The possibility to adapt the methodology to the national project objectives is further emphasized. Moreover, practical guidelines and recommendations are given, all related to the selection process, training, and assignments of the assessors, who will take an active part in the competence assessment process at a national level. The document introduces the general methodology practical application in view of the competence model development at sector and regional level. The basic steps and principles in its development are adapted and adhered to all idiosyncrasies of the sector and regional model (whenever there are any) and more specifically, to the objective prerequisites of the project “Development of Workforce Competence Assessment System by Sectors and Regions”. The paper makes references to CASSY and recommends potential areas and applications. The methodology comes up with several important recommendations for the project successful running. First, the initiative could only be successful, if the business realizes the importance of a modern business environment and gathers efforts to achieve it. As for this project, the development of CASSY is to result from an analysis of the Bulgarian enterprises and their demand for a unified system to set, enhance and manage competences. Second, there should be a synchronized coordination among business, state bodies and education institutions. A transition from traditional management to competencebased one presupposes in its essence the establishment of environment favourable to business development, and requires multiple alternations which shall affect equally all parties involved in the process. Third, suitable infrastructure should be set up, if such an initiative is to be successfully carried out. The text stresses that all project activities and programmes, especially the practical implementation of methodologies and competences, should be closely related to all regulations. The operation of industrial associations is crucial, for they function as mediators in the process and foster changes. It is their consistency and eagerness that the development of all project activities depends on, including the national proliferation of the initiative. 7 Проект „Разработване и внедряване на информационна система за оценка на компетенциите на работната сила по браншове и региони” Проектът се осъществява от Българска стопанска камара – съюз на българския бизнес с финансовата подкрепа на Оперативна програма „Развитие на човешките ресурси”2007-2013, съфинансирана от Европейския социален фонд и Република България, по договор № BG051PO001-2.1.06 The methodology repeatedly states that the effective communication is essential for the project efficiency. The constant and wide popularization of the project is a necessary prerequisite for its successful implementation in the long run. In conclusion, the paper recommends that an active cooperation and experience exchange with other EU countries be continued, especially those which have already carried out such initiatives. This shall facilitate the project enhancement and shall benefit not only the Bulgarian enterprises development in the long term but also the Bulgarian business in general. 8