Profile
I’m an Agile web and mobile Product Manager who’s equally at home debating technical features and
working with Marketing teams on content strategy and launch plans. I'm drawn to the human side of
product, meaning I love both leading a team of designers and developers, and interacting with users and
other stakeholders at all phases of the product process.
«FIRST»
«LAST»
Recent Experience
Product Manager, Mobile Apps - Auctionata Berlin, November 2014-present
Auctionata is an online auction house that offers luxury goods, art, fine wines, and other items for sale
online via weekly real-time streaming video auctions and through its web shop.
At Auctionata I am responsible for creating and executing on the mobile product roadmap and managing
the mobile development team. We are currently developing brand-new Android and iPhone native apps
and completely redesigning and re-launching our iPad app.
My focus is on creating a sustainable, flexible, data-driven mobile development cycle, a large and
enthusiastic group of loyal users, and a happy, motivated team.
email charlotte@charlottegauthier.com
url
charlottegauthier.com
Senior Product Manager - Lendico Berlin, September-November 2014
Lendico is Rocket Internet's peer-to-peer credit marketplace focused on consumer loans up to €25k. It
operates in Germany, Austria, the Netherlands, Poland, Spain, and South Africa.
I was hired to bring data-informed decision making to Lendico’s product process, and to act as the senior
PM for Lendico South Africa.
Within 60 days I retagged Lendico’s sites for Google Analytics, led 4 company-wide analytics training
sessions, and initiated an A/B testing program that increased homepage conversion by an average of 30%
in each of Lendico’s markets.
I was recruited away to join another company where I would have the chance to manage more customerfacing products.
Product Manager, Web - GoEuro Berlin, January-September 2014
GoEuro is a travel search engine that allows users to search for bus, train, and plane tickets in a single
search. I was hired to bring data-informed decision making to the product management process and
manage the product roadmap for GoEuro's website.
On the data side, I created an A/B testing process for new web features and marketing content that
increased conversion on the homepage by 50% in the first month. I also instituted the first systematic
collection of qualitative user feedback using UserVoice and Qualaroo.
On the product side, I managed GoEuro's expansion into Italy and negotiated with accommodation
providers including Booking.com and AirBnB to allow users to book rooms with those services directly
from the GoEuro checkout page. This resulted in a 20% increase in purchase completions, as well as
additional affiliate revenue for GoEuro from the accommodation partners.
Product Manager, Web and Advertising - Reason Remote, April 2012-May 2014
Reason is the monthly magazine of "free minds and free markets." It covers politics, culture, and ideas
through a mix of news, analysis, commentary, and reviews. I was hired to increase user engagement and
subscription revenue on Reason's website.
I oversaw the redesign and relaunch of Reason’s magazine website, maintained the feature backlog for
the site and performed A/B testing and UX research in order to increase traffic and improve reader
engagement.
I also took over the responsibility for ad revenue generation, negotiated with network ad publishers, and
designed and executed a new display advertising strategy. This increased Reason's network ad revenue by
20% the first year.
I was also responsible for the magazine's content strategy, daily and weekly email newsletters, advertising
copywriting, staff training on Google Analytics, and web analytics reporting.
I left Reason after two fantastic years in order to move to Berlin.
Web Analyst - The New York Times New York City, March 2011-April 2012
The New York Times is the largest metropolitan newspaper by circulation in the United States, published
since 1851. I was hired to manage the measurement and optimization of the Times's brand-new paywall
and help integrate web analytics into the newsroom.
The newsroom used almost no web analytics data when I started. I designed and taught a series of
analytics seminars for over 75 editors and section chiefs, and succeeded in "legitimizing" the use of
analytics in the eyes of newsroom skeptics.
The famous paywall launched the day I began working at the Times, and I was one of two analysts tasked
with compiling and presenting senior stakeholders with hour-by-hour reports on sales and customer
impact, monitoring A/B and multivariate tests on our paywall messaging, and suggesting improvements
based on analytics data.
I also provided sales support for digital advertising sales reps, helping to make the case for advertising on
NYTimes.com and measuring the campaigns once they'd run.
I left the Times to take on a wider scope of responsibilities that was only possible at a smaller publication.
Manager, Analytics & Consumer Insights - Newsweek New York, Oct 2010-Feb 2011
Newsweek is the second-largest news weekly magazine in the US, founded in 1933.
I was hired to manage the Analytics and Consumer Insights team responsible for increasing readership
and revenue on Newsweek's websites. The week after I arrived at Newsweek, its merger with IAC-owned
website The Daily Beast was announced.
During the transition period I led a team providing market research and strategic recommendations for
merging the two websites, building a community of loyal and active readers around the new publication,
and maintaining continuity of editorial voice and user experience.
I also worked closely with the research and finance teams to develop an interim marketing strategy during
the merger, and performed extensive voice of customer research.
Founder & CEO - inspirIT New York, Feb 2009-Sep 2010
inspirIT was a web design and development firm focusing on creating flexible, beautiful websites and a
robust social media presence for writers, artists, online entrepreneurs, and other creatives.
At inspirIT I did it all, including marketing, pitching clients, user research and competitive analysis,
managing an engineering team, turning concepts and nebulous client wants into concrete technical
requirements, and defining and executing both on our company roadmap and on individual strategic
roadmaps for our clients.
I shut inspirIT down (after making sure that everyone working with me had found another job) in order to
learn much more about how web analytics and consumer research is done on a large scale, and to follow
my interest in journalism.
Education
Studying JavaScript at CodeSchool, private German lessons, mentorship.
Columbia University — Medieval History and Computer Science 2006-2008
University of Houston — Medieval History 2004-2005
Skills
Web and mobile product management, Agile methodologies (Scrum, Kanban), usability testing (Verify,
Applause, focus groups, interviews), web and mobile analytics (Google Analytics, SiteCatalyst,
WebTrends, Flurry, Localytics), A/B and multivariate testing (Optimizely, Google Experiments), and
wireframing (Balsamiq, Omnigraffle, Sketch). I've used all of the most common collaboration, product
management, and CRM software (Jira, Confluence, PivotalTracker, Trello, Basecamp, Salesforce) too.
Languages
Native English, B2 French, B1 German (and getting better all the time!)
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