UNIVERSITY OF KENT – CODE OF PRACTICE FOR QUALITY ASSURANCE
MODULE SPECIFICATION TEMPLATE
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The title of the module
Professional Photographic Practice 1
The Department which will be responsible for management of the module
Photography
The Start Date of the Module
September 2007
The number of students expected to take the module
14-18
Modules to be withdrawn on the introduction of this proposed module and consultation with
other relevant Departments and Faculties regarding the withdrawal
None
The level of the module (eg Certificate [C], Intermediate [I], Honours [H] or Postgraduate [M])
Certificate (C)
The number of credits which the module represents
15 Credits
Which term(s) the module is to be taught in (or other teaching pattern)
Autumn, Spring & Summer
Prerequisite and co-requisite modules
None
The programmes of study to which the module contributes
HND/C Photography
The intended subject specific learning outcomes and, as appropriate, their relationship to
programme learning outcomes
By the end of this module, students will have:
(1) Identified and demonstrated an understanding of business structures within the
creative industries and of relevant methods for promoting and marketing creative
work.
(2) Gained an understanding of the basic technical and professional standards
appropriate to a demands of a client, and developed their ability to produce
photography work to this standard.
(3) Developed their skills of visual communication through the medium of
photography.
(4) Developed research skills relevant to contemporary professional practice.
These learning outcomes support the achievement of all the programme outcomes,
but are particularly relevant to: A4, 7-11; B13-19; C21-26; D27-32
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The intended generic learning outcomes and, as appropriate, their relationship to
programme learning outcomes
By the end of this module, students will have:
(1) Developed the ability to examine and evaluate income sources for the creative
design industries.
(2) Developed a basic understanding of the issues concerning the setting up and
running of a small business enterprise.
UNIVERSITY OF KENT – CODE OF PRACTICE FOR QUALITY ASSURANCE
(3) Gained an understanding of the potential markets for creative work.
(4) Developed a basic understanding of imagery requirements within the areas of
media, commerce and industry and competency with the technical skills required
of professional image makers..
These learning outcomes support the achievement of all the programme outcomes,
but are particularly relevant to: A4, 7, 10-11; B13-18; C21-26; D27-32
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A synopsis of the curriculum
This module provides an introduction to professional practice in photography and the
creative industries. It introduces students to the ways in which income can be derived
from creative work and develops their knowledge of business operations, procedures
and strategies. It encourages and enables students to use photographic
competitions/clients (live and simulated) so as to expand and develop their
professional style and produce bodies of work for public scrutiny and evaluation.
Indicative Reading List
Reading will be assigned in relation to the specific student projects, and could be of
many different sorts.
Jacobson, et al, (2000), The Manual of Photography, 9th ed, Focal Press
Langford, M, (1998), Advanced Photography, 6th ed, Focal Press
Langford, M, (2000), Basic Photography, 7th ed, Focal Press
Williams, S, (1998), Lloyds Bank Small Business Guide, Penguin
Ibbotson, et al, (1996), Beyond the Lens, AOP
Clayton, P, (2001), Law for the Small Business, 10th ed, Kogan Page
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Learning and Teaching Methods, including the nature and number of contact hours and the
total study hours which will be expected of students, and how these relate to achievement of
the intended learning outcomes
The total learning time for the module is approximately 200 hours. Learners will be
expected to undertake independent study, including the preparation of workbooks
from individual research.
There will be lectures and demonstrations on a variety of professional techniques,
approaches and strategies.
There will be workshops to actuate technical and creative skills and in respect of
presenting work.
Specialist tutorials will support the student’s individual needs in producing project
and research work.
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Assessment methods and how these relate to testing achievement of the intended learning
outcomes
This module will be assessed by:
100% project work
Projects will be assessed on the development of ideas and knowledge, the use of
appropriate techniques and on the technical quality of the work and its final
presentation.
These assessment methods support the achievement of all of the learning
outcomes, but are particularly relevant in respect of: A3, 6-7, 9-11; B13-18, C21-26;
D27-32
UNIVERSITY OF KENT – CODE OF PRACTICE FOR QUALITY ASSURANCE
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Implications for learning resources, including staff, library, IT and space
Access to specialist photography resources and equipment. Suitable specialist
support from staff.
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A statement confirming that, as far as can be reasonably anticipated, the curriculum, learning
and teaching methods and forms of assessment do not present any non-justifiable
disadvantage to students with disabilities
As far as can be reasonably anticipated, the curriculum, learning and teaching
methods and forms of assessment for this module do not present any non-justifiable
disadvantage to students with disabilities.
Statement by the Director of Learning and Teaching: "I confirm I have been consulted on the
above module proposal and have given advice on the correct procedures and required content of
module proposals"
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Director of Learning and Teaching
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Date
Statement by the Head of Department: "I confirm that the Department has approved the
introduction of the module and, where the module is proposed by Departmental staff, will be
responsible for its resourcing"
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Head of Department
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Date
(Where the module is proposed by an Associate College)
Statement by the Nominated Officer of the College: "I confirm that the College has approved
the introduction of the module and will be responsible for its resourcing"
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Associate College
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Date