SIPLACE Press News
Singapore, 22 July 2011
Seongji Industrial, Korea: Worldwide success with SIPLACE
In 2004, Seongji Industrial Co Ltd, one of the leading electronics assembly
companies in Korea, started together with SIPLACE in the printed circuited
board assembly (PCBA) business. Today, Seongji Industrial operates
successfully in eight different countries and has more than forty units of
SIPLACE placement systems in operation to meet the growing demands in
production. Based on this long-standing history with ASM Assembly Systems
(formerly Siemens Electronics Assembly Systems), Seongji Industrial has
expanded its business especially in the rapidly growing industry of touch panel
technologies.
Seongji Industrial was first established in 1985 as an electronics components supplier
with the main business focus on cable and wire harness assembly. As a result of the
rapidly growing electronics assembly market in Korea in 2004, Seongji Industrial
decided to set up a surface mount technology (SMT) production line with SIPLACE.
Today, with production sites in eight countries, Seongji Industrial is highly successful in
running a diversified electronics assembly business which includes touch screens,
printed circuit boards, cable assembly, wire harnesses and tempered glasses.
Worldwide ramp-up, worldwide partnership
With the support of the globally standardized SIPLACE training program, Seongji
Industrial was able to ramp up its PCBA business step-by-step. Based on the local
pre-conditions for setting up factory infrastructures, the SIPLACE training covered the
How-To in operating the machines, as well as providing in-depth expertise about
processes and solutions in running SMT productions. Following the successful
cooperation and based on these standardized SIPLACE global service structures in
Korea, Seongji Industrial expanded the PCBA business overseas, with the same SMT
SIPLACE Press Office
Irene Lim
Reference No: 20110721_SEAJKT
Tel.: +65 6866 7030; Fax: +65 6866 7071
E-mail: irene.lim@siplace.com
Page 1 of 4
line ramp up process. Today, the Seongji industrial group is running PCBA operations
in Korea, China, Thailand, Mexico and Slovakia.
As a provider of contract manufacturing services to major OEMs (Original Equipment
Manufacturers), the production requirements in Seongji Industrial varies and is
dependent on the locations and timings. In addition to non-stop output which is
required for mass volume productions; very high mix low volume production with short
lead-times are also common in some regions. The product range can vary from small
sub modules connected to cables, to the larger controller board for audio visual
products which carry a large variety of tall and odd-shaped components.
SIPLACE D-series: The right fit
The SIPLACE D-series platform is a perfect fit with Seongji’s requirements. With the
combination of very high speed, flexibility and high placement quality, the SIPLACE Dseries consistently delivers a high output and is able to easily accommodate different
production volumes, as well as all the variations of the products. The unique digital
vision system enables a faster data preparation and supports a quick product change
over. The combination of SIPLACE D2 and SIPLACE D1 machines is able to handle a
component from 0201” chip up to 200x125mm and a board size up to 610 x 508mm.
Changhoi KOO, the Senior Executive Managing Director of Seongji Industrial Co Ltd in
Korea commented: “The SIPLACE team was always very supportive wherever we set
up the SMT production line. A key factor for us is the very good knowledge of the
SIPLACE team in attending and managing local resource matters. Especially when we
have new product introductions or new applications we trust in the expert knowledge of
the SIPLACE team. The managers and engineers are always open for discussions to
assist us in providing the required solutions. The SIPLACE team and the machines
definitely facilitate our challenges with in time production. The SIPLACE team’s
continual support and consistent output helped us to achieve our excellent reputation
which is highly regarded by our customers.”
SIPLACE Press Office
Irene Lim
Reference No: 20110721_SEAJKT
Tel.: +65 6866 7030; Fax: +65 6866 7071
E-mail: irene.lim@siplace.com
Page 2 of 4
Changhoi Koo, Senior Executive Managing Director of
Seongji Industrial Co. Ltd (Right) and Günter Lauber,
SIPLACE Global CEO (Left) during the inauguration
of the new ASM Assembly Systems
Korea Branch Office on April 6th, 2011.
Seongji Industrial Group
Established in 1985, Seongji Industrial Group started as an electronics component supplier of
cable and wire harness assembly and is presently one of the major electronics assembly
companies in Korea. It now manufactures a diversified electronics assembly business which
includes touch screens, printed circuit boards, cable assembly, wire harnesses and tempered
glasses. With the production sites across eight countries comprising of Korea, China, Vietnam,
Thailand, Slovakia, Hungary, Mexico, and Russia, providing excellent contract manufacturing
services to the major brands in the world, Seongji is always focus on own development efforts
to serve customer better.
For more information about Seongji Industrial Group, please visit
http://www.seongji.co.kr/eng/main/main.asp
ASM Assembly Systems
At the beginning of 2011, the SIPLACE team (formerly Siemens Electronics Assembly
Systems) became a business unit of ASM Pacific Technology and operates now as ASM
Assembly Systems. With its SIPLACE machines and innovative manufacturing concepts, ASM
Assembly Systems GmbH & Co. KG is the world’s leading manufacturer of surface mount
technology (SMT) placement machines and solutions. Since its beginnings in 1985, the
company has installed almost 25,000 placement machines at over 2,500 customers all over the
world. Electronics manufacturers in all industries such as telecommunications, automotive, IT,
SIPLACE Press Office
Irene Lim
Reference No: 20110721_SEAJKT
Tel.: +65 6866 7030; Fax: +65 6866 7071
E-mail: irene.lim@siplace.com
Page 3 of 4
consumer electronics and automation use and depend on SIPLACE's broad portfolio of
solutions and services.
For more information about ASM Assembly Systems (SIPLACE), please visit
www.siplace.com.
ASM Pacific Technology
As a subsidiary of ASM International based in Almere, Netherlands, ASM Pacific Technology
(ASMPT), Singapore, has developed in only a few years into the world’s leading supplier of chip
assembly, bonding and packaging systems and solutions. The ASMPT Group produces and
markets machines for front-end and back-end chip assembly and semiconductor packaging.
The company has plants in Hong Kong, China, Singapore and Malaysia, and since January 1,
2011 in Germany. ASMPT has been listed on the Hong Kong Stock Exchange since 1989.
ASMPT is one of the stocks in the Hang Seng HK MidCap Index under the Hang Seng
Composite Index, the Hang Seng Information Technology Industry Index, and the Hang Seng
Hong Kong 35 Index.
For more information about ASMPT, please visit www.asmpacific.com
Please direct any reader inquiries to:
ASM Assembly Systems Singapore Pte Ltd
Irene Lim
E-mail: irene.lim@siplace.com
SIPLACE Press Office
Irene Lim
Reference No: 20110721_SEAJKT
Tel.: +65 6866 7030; Fax: +65 6866 7071
E-mail: irene.lim@siplace.com
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