MODULE APPROVED 14TH APRIL 2011
Module specification
1. 1. Factual information
Module title
OUFP502 Personal & Professional Practice 2
Module tutor
Module type
Taught
Level
5
Credit value
20
Notional
learning hours
200
2. Rationale for the module and its links with other modules
This module builds on the experiences of Level 4 and offers students the opportunity to inform
their understanding of their own personal and professional development through research into
the professional concerns relevant to individual interests within the creative industries, external
cultural environment and communities of practice.
This module will run concurrently with other Level 5 modules and will inform their broader
practical development. It will provide a theoretical and contextual understanding of the level of
professionalism required to build a career and make a living and continue to engage them with
their own development.
3. Aims of the module
To develop an integrated understanding of the practical and professional concerns of individual
creative practices.
To encourage an investigation of the personal, professional, innovative and entrepreneurial
aspects of external creative industries and communities of practice.
To establish an increasingly independent understanding of the practical and contextual location
of individual creative ambitions through sustained approaches to research and investigation
To develop higher level communication skills through programme specific practical and
contextual research, development and presentation.
4. Pre-requisite modules or specified entry requirements
Successful completion of ‘Personal & Professional Practice 1’ (Level 4)
5. Intended learning outcomes
A. Knowledge and understanding
Learning and teaching strategy
At the end of the module, learners will be
expected to:
May include
LECTURES/SEMINARS – to introduce module
content, principles/theories and explore their
relationship to studio practice.
5A3: Demonstrate an informed understanding of
professional context of their practice within the
creative industries and cultural environment.
B. Cognitive skills
At the end of the module learners will be
expected to:
5B2: Identify and analyse the challenges and
opportunities offered by future developments
within individually appropriate areas of creative
practice.
C. Practical and professional skills
At the end of the module, learners will be
expected to:
5C2: Develop a body of work in response to a
defined brief that effectively demonstrates
professional working practices in research,
planning and communications.
D. Key transferable skills
At the end of the module, learners will be
expected to:
STUDIO WORKSHOPS/BRIEFINGS – to
introduce and support the development of
practical and conceptual approaches to problem
analysis, idea generation and design
development.
PRIVATE RESEARCH & STUDY - to develop
individual areas of interest and methods of selfevaluation appropriate to module content and
personal development.
Learning and teaching strategy
May include
GROUP CRITS. – to develop understanding and
skills in the critical analysis and evaluation of
individual progress and peer feedback.
PROGRESS SURGERIES
(INDIVIDUAL/GROUP) - to support the
development of individual /group understanding of
core themes, principles and practices in relation
to module content and personal development.
Learning and teaching strategy
May include
PRACTICAL WORKSHOPS – to introduce and
support the development of appropriate
practical/technical skills appropriate to module
content and outcomes.
INDEPENDENT STUDIO DEVELOPMENT /
DROP IN ACCESS - to develop individual areas
of interest, practical skills and studio practices
appropriate to module content and personal
development.
Learning and teaching strategy
May include
GROUP CRITS. – to develop understanding and
skills in the critical analysis and evaluation of
5D2: Employ a range of appropriate professional
individual progress and peer feedback.
communication methods to record and present
their own creative practice, concerns and
ambitions.
PRIVATE RESEARCH & STUDY - to develop
individual areas of interest and methods of selfevaluation appropriate to module content and
personal development.
6. Indicative content
Students will continue to employ a range of research skills to develop an understanding of the critical,
contextual and ethical dimensions of the creative industries and the external cultural environment.
Indicative content for this module may include:
 The application of Copyright and Licensing law to their own practice
 Marketing principles
 Market analysis
 Audience identification
 Effective Marketing Communications
 Enter external competitions
 Respond to externally set briefs and commissions
 Networking to develop their interpersonal communications in professional contexts
 Provide students with an understanding of career options available to them upon graduation
 Awareness of the requirements to prepare for self-employment or freelance working
 Level 6 planning
 Marketing plan
 Practical and technical skills
7. Assessment strategy, assessment methods and their relative weightings
REFLECTIVE PRESENTATION & RESEARCH JOURNAL (portfolio based) – to include evidence of
critical engagement with a range of appropriate theoretical, conceptual and/or contextual source
material. There should be written evidence of personal reflection and critical awareness when
evaluating individual progress in relation to set briefs - 50%
PRACTICAL DEVELOPMENT & PRODUCTION (portfolio based) – to include evidence of the ability
to effectively plan, carry out, document, present and evaluate the practical and conceptual
development of appropriate solutions to identified problems. - 50%
8. Mapping of assessment tasks to learning outcomes
Learning outcomes
Assessment tasks
5A3
5B2
Reflective presentation


Practical Work
9. Teaching staff associated with the module
Name and contact details
5C2
5D2



10. Key reading list
Author
Year
Caves, R.
2000
Brassington, F. &
Pettitt, S.
2006 (4th
edition)
Dillon, S.
2011
Rose, C.
1999
Sergeant, G.
2003
West, A.
1998 (3rd
Edition)
Bender, D.
2012 (2nd
edition)
2013
2010
Beskeen, D.
Finnan, S.
Ruston, A.
Branagan, A.
Barrow, C.,
Brown, R. and
Clarke, L.
Currier, D. and
Volk, L.
2013 (2nd
edition)
2011 (2nd
edition)
2003 (2nd
Edition)
2014 (2nd
edition)
Title
Creative Industries:
Contracts between Art and
Commerce.
Principles of Marketing.
Publisher
Harvard University
Press.
Location
Cambridge,
Mass.
Pearson Higher
Education.
London
The Fundamentals of
Fashion Management.
Trade Secrets: Young
British Talents Talk
Business.
In at the Sharp End: the
Realities of Running a
Small Business.
A Business Plan: Build a
Great Plan for the Growing
Business.
Design Portfolios: Moving
from Traditional to Digital.
Microsoft Powerpoint 2013.
How to Prepare for a
Career in Fashion.
The Artists Guide to Selling
Work.
The Essential Guide to
Business for Artists and
Designers,
The Business Enterprise
Handbook.
AVA Publishing
Worthing
Thames and Hudson
London
Harbour Press
Chichester
Financial Times
Harlow
Fairchild Books
London
Cengage Learning
Adelita
Florence
London
A&C Black
London
A&C Black
London
Kogan Page
London
No Plastic Sleeves:
Portfolio and Self-Promotion
Guide for Photographers
and Designers
Focal Press
Abingdon
11. Other indicative text (e.g. websites)
On-Line Magazines/Journals/Websites: Self-promotion/ networking keeping informed.
The Association of Photographers: http://home.the-aop.org/
Photography Competitions http://www.photographycompetitions.net/
Trend Forecasting http://www.wgsn.com/en/
Leeds Visual Arts Forum http://www.lvaf.org.uk/
Photo Glossary of Online Magazines http://www.world-newspapers.com/photography.html
Young Photographers United http://www.ypu.org/
Fashion Hub http://www.fashion.net/howto/fashionphotographer/
Creative Networking in London http://www.wishfulthinking.co.uk/
Resources for photo assistants and photographers http://aphotoassistant.com/
Student Photographers Network http://networkstudentphotographer.blogspot.co.uk/
On-Line Photographic: Fashion/Lifestyle/Art/ Culture
125 Magazine http://www.125magazine.co.uk/
VOLT Magazinehttp://www.voltcafe.com/
Seesaw http://seesawmagazine.com/
Oh Comelyhttp://www.ohcomely.co.uk/
Lens Culture http://www.lensculture.com/
Used Magazine http://usedmagazine.co.uk/
Flakphoto http://www.flakphoto.com/
Visura http://www.visuramagazine.com/
Verve: Fashion & Art magazine http://www.verve-magazine.com/
Foam Magazine http://www.foam.org/magazine
Slave Magazine http://slavemag.com
Flux Magazine http://www.fluxmagazine.com/index.php/about-flux-magazine/
Another Magazine http://www.anothermag.com/
Hunger Magazine http://www.hungertv.com/
Dazed & Confused http://www.dazeddigital.com/
LCA Library Fashion Publications/Journals:
125 Magazine
EXIT Magazine
Another Magazine
Another Man
Dazed & Confused
Drapers
Fashion Theory: The Journal of Dress, Body and Culture
Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry
The Gentlewoman
Tank Magazine