Subject Description Form
Subject Code
ISE467
Subject Title
Integrative Studies in Product and Process Design
Credit Value
6
Level
4
Pre-requisite/Corequisite
ISE306 Tool Design and ISE322 Design for Manufacture/ISE329 Design for
Manufacture and Environment
Objectives
The subject will
Intended Learning
Outcomes
Subject Synopsis/
Indicative Syllabus
1.
provide students with the ability to apply appropriate methodologies and
software tools involved in product and process design;
2.
enable students to understand the strategic aspects and integrative
processes in designing new products with a focus on product design, as
well as process design;
3.
enable students to appreciate the importance of teamwork, leadership,
critical thinking, creativity, and effective communication.
Upon completion of the subject, students will be able to
a.
perform marketing analysis and formulate their own new product
proposal;
b.
perform appropriate engineering analysis and generate the design of a
product in detail;
c.
analyze a product and its tooling design with the aid of appropriate
software/methodologies, and estimate the cost of a new product;
d.
communicate effectively in discussions, meetings, written reports, and
oral presentations;
e.
appreciate the importance of teamwork, leadership, critical thinking,
creativity, and effective communication.
1.
New Product Strategy and Marketing Analysis
Product strategy development, market analysis, competitors analysis,
pricing, industrial design, design functions, customer requirements, and
formulation of new product proposal
2.
Analysis of Product Design
Design analysis techniques and methodologies, design for quality,
manufacture, assembly and environment, improvements suggestions;
Engineering specifications and drawings, material and process selection,
bill of materials
18.3.2014
3.
Analysis of Parts Design
Analysis of parts design performance, CAE software packages, design
improvements
4.
Manufacturing Process and Tooling Design
Manufacturing process planning and evaluation, tooling design, tooling
configurations, process simulation
5.
Estimation of Product Cost
Product cost analysis in terms of parts, materials, and manufacturing and
overhead costs
Teaching/Learning
Methodology
The student’s interest is stimulated through a problem-based learning approach.
Case studies, self-learning modules, seminars/lectures, and guided studies are
used. Task activities begin with an analysis of a newly proposed product from
the marketing perspective. Students are required to conduct detailed product
and parts design. Analysis techniques and methodologies are applied to study
the product in terms of parts, material, manufacturing processes, tooling,
environment, and cost.
Throughout the study of this subject (apart from task briefing and introduction
sessions), lectures, seminars, case studies, tutorials, and guided studies are used
to enable students to acquire knowledge in a manner that allows them a high
degree of learning flexibility. Students work in small groups of five to six to
experience working team spirit. Formal group meetings with minutes taken are
encouraged to enhance project progress and simulated learning.
Assessment Methods
in Alignment with
Intended Learning
Outcomes
Specific assessment
methods/tasks
%
Intended subject learning outcomes
weighting to be assessed
a
b
c
d
e
1. Written report
40%




2. Task presentations x 2
30%




3. Peer critiques x 2
15%

4. Learning journal
15%

Total
100%
The written report is a final report of all the task activities and technical
analysis involved in the project. Each group prepares a written report, with
individual contributions indicated. Task presentations are required so that
students can orally present the progress and findings from the two tasks. Peer
critiques are required to allow students to comment on other groups’ work for
the purpose of learning. A final learning journal for assessing students’
understanding of the importance of teamwork, critical thinking, creativity, and
effective communication is required after project completion.
18.3.2014
Student Study
Effort Expected
Class contact:

Lecture/Seminar

Laboratory/Tutorial/Case study
2 hours/week for 9 weeks
18 Hrs.
14 Hrs.
2 hours/week for 7 weeks

Task activities/Group meetings/Consultations
45 Hrs.
3 hours/week for 15 weeks
Other student study effort:

Preparation for presentations, reports, and learning journals
52 Hrs.

Project work and discussions
52 Hrs.

Guided study/Self-learning
52 Hrs.
Total student study effort
Reading List and
References
18.3.2014
233 Hrs.
1.
Butterworth-Heinemann 2008 Product Development a Structured
Approach to Consumer Product Development, Design and Manufacture,
An imprint of Elsevier
2.
Crawford, C and Di, B 2003, New Products Management, McGraw Hill
3.
Shetty, D 2002, Design for Product Success, Society of Manufacturing
Engineers, USA
4.
Otto, K 2001, Product Design: Techniques in Reverse Engineering and
New Product Development, Saddle River, N.J: Prentice Hall
5.
Swift, K 2003, Process Selection – from Design to Manufacture, Oxford,
Boston: Butterworth-Heinemann
6.
Spitler, D, Lantrip, J, Nee, J, and Smith DA 2010, Fundamentals of Tool
Design, 6th edn, Society of Manufacturing Engineers, Dearborn
7.
2005, Self Learning Modules for Product and Process Design,
Department of Industrial and Systems Engineering, The Hong Kong
Polytechnic University