Subject Description Form
Subject Code
ISE3008
Subject Title
Integrative Studies in Product and Process Design
Credit Value
6
Level
3
Pre-requisite/Corequisite
ISE3003 Design for Manufacture and Sustainability
Objectives
The subject will enable students
Intended Learning
Outcomes
Subject Synopsis/
Indicative Syllabus
1.
to conduct product and process design by applying methodologies and
principles that they have learnt in the junior years;
2.
to understand the strategic aspects and integrative processes in designing
new products with a focus on product design, as well as process design;
3.
to learn and practice the skills in teamwork, leadership, critical thinking,
creativity, and effective communication.
Upon completion of the subject, students will be able to
a.
perform marketing analysis and formulate their own new product
proposal;
b.
perform appropriate engineering analysis and generate the detailed design
of a product and it’s processes;
c.
communicate effectively in discussions, meetings, written reports, and
oral presentations;
d.
function in a team with the leadership skills, critical mind, and creativity.
1.
New Product Strategy and Marketing Analysis
Product strategy development, market analysis, competitors analysis,
pricing, industrial design, design functions, customer requirements, and
formulation of new product proposal
2.
Analysis of Product Design
Design analysis techniques and methodologies, design for quality,
manufacture, assembly and environment, improvements suggestions;
Engineering specifications and drawings, material and process selection,
bill of materials
3.
Analysis of Parts Design
Analysis of parts design performance, CAE software packages, design
improvements
18.3.2014
4.
Manufacturing Process and Tooling Design
Manufacturing process planning and evaluation, tooling design, tooling
configurations, process simulation
5.
Estimation of Product Cost
Product Cost Analysis in terms of Part, Material, Manufacturing and
Overhead Costs.
Teaching/Learning
Methodology
The student’s interest is stimulated through a problem-based learning approach.
Case studies, seminars/lectures, and guided studies are used. Task activities
begin with an analysis of a newly proposed product from the marketing
perspective (outcome ‘a’). Students are required to conduct detailed product
and parts design. Analysis techniques and methodologies are applied to study
the product in terms of parts, material, manufacturing processes, tooling,
environment, and cost (outcome ‘b’).
Throughout the study of this subject (apart from task briefing and introduction
sessions), lectures, seminars, case studies, tutorials, and guided studies are used
to enable students to acquire knowledge in a manner that allows them a high
degree of learning flexibility. Students work in small groups of five to
experience working team spirit (outcome ‘d’). Formal group meetings with
minutes taken are encouraged to enhance project progress and simulated
learning. Students are required to make two oral presentations and submit a
final report (outcome ‘c’).
Assessment Methods
in Alignment with
Intended Learning
Outcomes
Specific assessment
methods/tasks
%
Intended subject learning outcomes
weighting to be assessed
a
b
c
d
1. Written reports
50%



2. Task presentations x 2
20%



3. Peer critiques x 2
10%

4. Learning journal
10%

5.Progress
10%
Total
100%




The written report is a final report of all the task activities and technical
analysis involved in the project. Each group prepares a written report, with
individual contributions indicated. Task presentations are required so that
students can orally present the progress and findings from the two tasks. These
assessments cover the outcomes ‘a’, ‘b’ and ‘c’. Peer critiques are required to
allow students to comment on other groups’ work for the purpose of learning.
A final learning journal for assessing students’ understanding of the importance
of teamwork, critical thinking, creativity, and effective communication is
required after project completion. These are related to the outcome ‘d’.
18.3.2014
Student Study
Effort Required
Class contact:

Lecture/Seminar

Laboratory/Tutorial/Case study
2 hours/week for 9 weeks
18 Hrs.
14 Hrs.
2 hours/week for 7 weeks

Task activities/Group meetings/Consultations
45 Hrs.
3 hours/week for 15 weeks
Other student study effort:

Preparation for presentations, reports, and learning journals
52 Hrs.

Project work and discussions
52 Hrs.

Guided study/Self-learning
52 Hrs.
Total student study effort
Reading List and
References
18.3.2014
233 Hrs.
1.
Butterworth-Heinemann 2008 Product Development a Structured
Approach to Consumer Product Development, Design and Manufacture,
An imprint of Elsevier
2.
Crawford, C and Di, B 2003, New Products Management, McGraw Hill
3.
Shetty, D 2002, Design for Product Success, Society of Manufacturing
Engineers, USA
4.
Otto, K 2001, Product Design: Techniques in Reverse Engineering and
New Product Development, Saddle River, N.J: Prentice Hall
5.
Swift, K 2003, Process Selection – from Design to Manufacture, Oxford,
Boston: Butterworth-Heinemann
6.
Spitler, D, Lantrip, J, Nee, J, and Smith DA 2010, Fundamentals of Tool
Design, 6th edn, Society of Manufacturing Engineers, Dearborn
7.
2005, Self Learning Modules for Product and Process Design,
Department of Industrial and Systems Engineering, The Hong Kong
Polytechnic University