Association of Castles and Museums around the Baltic Sea (ACMBS)
Development plan of the organisation
Mission
Mission - International networking of castles and museums in BSR concerning cultural heritage and to promote and
marketing the common history.
Vision 2020
ACMBS is an independent organisation, acknowledged and recognized on the national and international level as a
worthy professional expert panel and an opinion leader of historic sites and heritage tourism attractions.
ACMBS is a valuable and sustainable network for its members as voluminous depository of updated specific
know-how, experience, best practices and mutual wide-ranging development activities.
ACMBS as a network of castles and museums is well-known among heritage tourists and professionals and the
members are benefiting from the international promotion and marketing.
Objectives 2016
ACMBS contributes to increased knowledge on history and heritage in the regions (45 points, highest priority)
Indicators: publications, marketing materials, number of visitors, organised educational activities
The ACMBS members are actively involved and contribute to the organisation. (25 points, highest priority)
Indicators: participation in annual meetings, intake of fees, participation in projects, participation in discussions, working
groups
ACMBS annual meetings are focusing on certain concrete theme with common interest (16 points, high priority)
Indicators: jointly agreed and prepared topics of annual meetings, thematic publications
ACMBS has working system of sharing professional expertise (17 points, high priority)
Indicators: professionals exchange program (annual exchanges, number of participants), shared success stories, shared
expertise on specific issues
ACMBS is visible and active in systematic joint marketing (18 points, high priority)
Indicators: number of reflections in media channels, performed marketing actions, number of visitors, number of
invitations and requests to act as opinion leader/expert panel, links to ACMBS site from castles sites)
The board of the organisation is actively planning and organising activities and fundraising
Indicators : meetings, number of activities, number of projects, amount of subsidies) (9 points)
ACMBS has office with part-time employee to serve the association (6 points)
Indicators: office premises, occurrence of employee
Database BASTIS is functioning, continuously updated ((5 points)
Indicators : updated information of all members, availability of database
Action plan 2011 - 2016
1. Priority. Research and Education
Activity
Endorser/
Responsible
The Board
Publications on thematic seminars
on website, links to interesting articles, news
Education program for children
(spread of information, sharing the knowledge)
Ina
Indicative
Resource of
Time frame
budget (EUR) finances
Association –
2012
expenses for putting
up the information
online
10000
Association,
member-castles
1000-8000
Sending and
2012 - 2016
receiving castles,
project money
2012-2013
All members
1000-2000
A membership card ( analogue to ICOM)
Working group
5000
Creating working system of collecting and
sharing success-stories
Working group
part-time employee
Seminar publications from General Assembly
presentations (online)
To print the publications is too unrealistic for the
next 5 years.
Travel exhibitions, once each 10 years
The Board
different subjects (historical etc).
Professionals education (Exchange program) Sending and
receiving castles
- via periodic newsletter or specific section on
the extranet on the association website (once
every 3 months)
Members castles
2011-2016
(personnel costs,
materials etc)
Agora 2.0 (Narva
museum)
All the members
2012
who want to
participate
Association –
2012-2013
expenses for putting
up the information
online,
members – sending
in the information
Priority 2. Restoration.
Activity
Endorser
Indicative budget
Conference on restoration
Working Group
5000-10000
Szczecin castle, Bauska
Castle
Resource
Time frame
Nordic Ministry,
2013 - 2014
EU funds,
members (conference
fees)
Priority 3. Management.
Activity
Endorser
Indicative budget
Resource
Time frame
Annual General Assembly
connected with thematic
seminars (in summer)
Board meetings
3-4 times a year
meeting – not always face to
face, communication via
email, skype etc
Contact persons appointed
from all members
Office established with parttime employee (from one of
the castles)
Making working system for
creating and developing
ideas (working groups to
help the part-time employee
by taking care of other
members in their own
countries)
Kirstin + president
(2012)
Ina + President (2013)
President, Secretary
4000-10000
Host members,
member-castles
(conference fees)
5000 per meeting (about 500 Agora 2.0
per participant)
board members
2012-2016
Secretary, The Board
-
-
2011
The Board
100 a month
Association
2012
Working groups
500 a year
Association
2012
Sept. 2011
Nov. 2011
then every 2-3
months
Priority 4. Marketing and Tourism
Activity
Endorser
Developing BASTIS
Narva Museum,
President, Secretary
Brand development,
The Board,
branding (brand key
President, secretary,
messages, values and visual part-time employee
identity)
incl. Updating logo, website,
market products, leaflets,
marketing campaigns etc.
Common souvenirs
Bengt, Anne, part-time
employee, fund-raisers
(Christer Nilsson)
Participation and sending
The Board
materials to travel fairs
(Berlin 2012)
Map of castles over BSR
Narva Castle
Indicative budget
Resource
1000
Agora 2.0, Association, 2011 - 2012
Narva Museum
Agora 2.0 (till the end 2011 – 2013
of 2012)
Association (from
2013)
EU funds
Minimum 5000
Time frame
Depending on how much we Funds raised
raise
2012
10000 each travel fair
Agora 2.0
Association
Starting in oct 2011
2500
Agora 2.0
2011
Castle Day as tourism
product developed and
promoted
Travelling photo exhibition
Working Group
(lead by Päivi Partanen)
member-castles
2012 (annual event)
The Board
About 10000
In Denmark 2012,
in Latvia 2013
Book of ACMBS
Anne, Ina, Bengt
9000 already spent, about
5000 expected
Association (1600
euros)
Agora 2.0 (6200
euros)
member-castles
(transportation)
Association,
member-castles
2011
(personnel costs)
Website of ACMBS
Narva Museum
400-500
Active internet marketing incl
social media
Making multilingual
information on other castles
available on websites of
member castles (eng, ger,
rus, pol)
Jouni Marjamäki,
Anastassia Sokolova
Working group,
president, secretary,
part-time employee
1000-2000
Agora 2.0 (Häme
castle)
Häme and Narva
(personnel costs)
Member-castles
(translation costs or
personnel costs)
2011
2012
2013