Part 1: Overview
Position within the Company
Position: Business Development and Social Media Assistant
Employer:
Responsible to:
Community Transport
Business Development Director
Place of work: Community Transport site in Halifax (with regular travel to other sites)
Position within the organisation: The role is identified within the Organisational chart, detailing the overall reporting structure and interactions with other positions/roles within the organisation.
Hours of Work: 37 hours per week
Appointment:
Salary:
Disclosure:
Permanent
£18,000 - £22,000 per annum
No DBS or CRB required for role
Purpose of the Role

To support the promotion and marketing of Community Transport through building on current social media presence towards business growth.

To support business development through research of potential markets and support response to tendering opportunities.
Job Description
The following criteria is not listed in any particular order of importance, as all areas identified require the individual to undertake the defined responsibilities and tasks with equal diligence and meet the desired and appropriate performance level.
Part 2: Responsibilities, tasks, authority and accountability:
Business Development
1) Assisting the Business Development Director in preparing and submitting bids and tenders and developing new business ideas.
2) Contributing to Community Transport’s awareness of opportunities and new markets.
3) Conducting quantitative and qualitative data analysis to contribute to monitoring and reporting e.g. social value, social media analytics, etc.
Job Description Business Development & Social Media Assistant September 2015

4) Producing marketing materials and internal training guides.
5) Represent Community Transport at funding and commissioning events, briefing colleagues as appropriate.
Social Media
1) Develop and manage organisation-wide use of social media for business and sales purposes, particularly on Facebook, Twitter and eBay;
2) Manage the organisation’s presence on other social networks and online listings, including LinkedIn and Google My Business;
3) Support others in the organisation to develop skills in using I.T and social media platforms, including telephone support and site visits;
4) Review, analyse and report on the impact of social media use using Google
Analytics and Facebook insights;
5) Lead ongoing review of CT’s web presence, including updating websites, search engine optimisation and monitoring sources of online traffic;
6) Maintain records of account details and passwords and manage staff levels of online access and permissions;
7) Provide advice/support in setting up new I.T equipment, particularly tablets, smartphones and laptops;
8) Ensure that a suitable number of appropriate images, adhering to the principles of Data Protection, are obtained, stored and used in promoting CT’s online presence;
9) Maintain an overview of different and new platforms that could be used to promote CT, engaging with people from all walks of life.
Part 3: Scope
The scope of this role includes all aspects of social media management and development and also for assisting and supporting business development, for all elements of the CT present and future business.
Part 4: Confirmation
I confirm that I have read and agreed this job description explaining the main duties of my job.
Signed …………………………………….(Post Holder)
Print Name ……………………………………..
Date
……………………………………..
Signed …………………………………….(Chief Executive)
Print Name …………………………………….
Date
…………………………………….
Job Description Business Development & Social Media Assistant September 2015

Part 5: Knowledge and skills (person profile)
PERSON SPECIFICATION
The table indicates the method by which the skills/knowledge/level of competence in each area will be assessed.
ASSESSMENT METHOD
Education and Qualifications
Evidence of literacy, numeracy & I.T skills
GCSE or equivalent in a creative media or I.T based subject
Experience
Experience of using social media platforms for business purposes, particularly Facebook;
Experience of using at least one content management system, for example,
Wordpress;
Experience of writing successful marketing copy;
Understanding of the bid writing process and/or public sector commissioning;
Experience of working in the social enterprise sector
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Job Description Business Development & Social Media Assistant September 2015

The table indicates the method by which the skills/knowledge/level of competence in each area will be assessed.
ASSESSMENT METHOD
Skills Knowledge and Abilities
Ability to analyse and present data in a range of formats;
Excellent eye for detail;
Ability to write and present reports to a range of audiences;
Good level of knowledge of ICT applications, including Microsoft Office, internet-based tools and data analysis software;
Ability to provide clear I.T support at varying levels for others;
Knowledge of service evaluation and impact assessment;
Knowledge of the principles of full cost recovery;
Work Circumstances
(e.g. Mobile and able to travel between CT sites across multiple regions. This may occasionally include overnight stays.)
*certificates/references
Issue date:
Approved for issue:
[DATE]
[NAME]
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Job Description Business Development & Social Media Assistant September 2015