Fact sheet
Exhibition title
Fashion DNA; Rijksmuseum in the Nieuwe Kerk
Date
1 August–22 October 2006
Location
The Nieuwe Kerk, Dam, Amsterdam
Open
Daily from 10 am to 6 pm.
Open to 10 pm on Thursdays in September and October.
Information
Information line +31 .20-638 69 09
Internet
www.nieuwekerk.nl
Press conference
Monday 31 July 2006, 4 pm
pressoffice@nieuwekerk.nl
Visual material for the press
Available on the websites of the Nieuwe Kerk and
Rijksmuseum Amsterdam in high and low resolution:
www.nieuwekerk.nl/pers or www.rijksmuseum.nl
Admission
€8
CJP, Stadspas and groups ≥ 15 persons: € 6,40
Museumkaart: free
Children aged 6-15 years: € 5,50
Children up to age 6 and Friends of the Nieuwe Kerk: free
Summary
From 1 August to 22 October 2006 the Rijksmuseumand the
Nieuwe Kerk are presenting a remarkable exhibition:
‘Fashion DNA’. This is the first fruit of a two-year
cooperative agreement. In ‘Fashion DNA’ the
Rijksmuseum’s rich costume collection is the starting point
for a unique exhibition on the body, identity and image. The
exhibition at the Nieuwe Kerk has been spectacularly
designed in a contemporary style by Italo Rota, the Italian
architect known for his work for Roberto Cavalli, Dior and
others and for his designs for the Winter Olympics in Turin.
Organisation
The exhibition has been organised by the Nieuwe Kerk and
the Rijksmuseum Amsterdam.
Sponsors
The exhibition has been made possible by the Founders of the
Nieuwe Kerk: Fortis Bank and Buhrmann NV; and the chief
1/2
sponsors: Getronics PinkRoccade and KPMG. Mexx is the
exhibition sponsor. With support of Bugaboo and Fugro.
Media Partner
NRC Next
Design
Exhibition design: Italo Rota
Graphic design: Mexx
Mode Magazine
The exhibition is accompanied by an extensive magazine with
short essays by Dutch specialists. Fully illustrated in colour.
Dutch/English edition. Published by Nieuw Amsterdam. Price:
€ 9,95
Guided tours without reservations Every Saturday and Sunday at 2 pm. Free for museum
visitors.
Guided tours and groups
Group visits with your own guide are possible by appointment.
You can also book one of the Nieuwe Kerk’s professional
guides. Reservations and bookings via: 020-626 81 68 or
rondleidingen@nieuwekerk.nl
Events
A wide range of events has been organised around the
exhibition, with talks, concerts, films and literature. There are
also special courses.
Schools
Several cultural education programmes have been developed
with learning packages that can be used during a visit to the
exhibition (with a class or individually).
Public transport
The Nieuwe Kerk is on Dam Square 10 minutes’ walk from
Centraal Station. All trams from CS stop at Dam Square.
Parking
Parking garages at Centraal Station, next to the Bijenkorf
department store and in Nieuwezijds Kolk.
See also www.parkeren.amsterdam.nl
Further information:
De Nieuwe Kerk
Communicatie & Educatie
Noepy Testa / Wieke van Veggel
T: 020 626 81 68
F: 020 622 66 49
E: pressoffice@nieuwekerk.nl
I: www.nieuwekerk.nl
2/2
Rijksmuseum
Pers & Publiciteit
Elles Kamphuis
T: 020 6747 172/183
F: 020 6747 001
E: pressoffice@rijksmuseum.nl
I: www.rijksmuseum.nl