FOR IMMEDIATE RELEASE
Media Contact: Sarah Tuck
sarah_tuck@mohawkind.com or (706) 624-2428
Mohawk Group’s Street Thread Highlights the Urban Street Art Global Movement
Newest Collection Offers Expressive and Innovative Styles to Rejuvenate the Floor
CALHOUN, Ga. February 2014 -- Inspired by the work of leading street artists, Mohawk Group’s
Street Thread reinvigorates commercial settings with the most authentic representations of today’s
urban art movement. The collection utilizes bold motifs, abstract shapes and bright colors, offering a
fresh take on inner-city street trends from around the world and giving life to otherwise ordinary
spaces.
In search of the freshest designs, Street Thread looks to the urban art movement as its muse and,
more specifically, two of today’s most popular street artists: Aakash Nihalani and Queen Andrea. Off
the Wall, and Taped Off draw inspiration from Nihalani’s unique highlighter tape art creations. Off the
Wall employs bold isometric and geometric shapes to create a distinctly urban, modern aesthetic.
With its chevron patterning, Taped Off offers another take on tape, working in sync with Off the Wall
or on its own. These modular flooring designs combine a spectrum of neutrals with a splash of
vibrant color, allowing designers’ sensibilities to roam free – to express their vision and make their
own artistic statement.
“Collaboration is incredibly inspiring, especially when working with artists outside of our industry,”
explained Jackie Dettmar, vice president of commercial product development and design for Mohawk
Group. “Aakash Nihalani and Queen Andrea challenged our entire team to think outside the box, and
we surprised everyone with the visual energy these patterns and colors can potentially bring to the
floor.”
Street Thread also presents Superfresh, Queen Andrea’s scripted typography that offers interiors
bright, lively patterns and a different approach to designing the floor. Superfresh has a unique
combination of eye-catching typographic and visual elements appropriate for every setting in need of
rejuvenation. These carpet tiles demand attention, allowing designers an opportunity to reenergize an
entire office or, if used sporadically, highlight creative spaces within an interior.
The final element to the Street Thread collection is Pop Icon, a transition style that complements each
of these expressive patterns. Pop Icon, featuring eight bright, clear colors from our Colorspace fiber
collection, transitions smoothly as each tile gradates from grey to bright. Street Thread along with
Pop Icon delivers bold motifs, abstract shapes and bright colors that give life to ordinary spaces.
Manufactured with the latest in sustainable flooring innovation, all of the Street Thread patterns
deliver unmatched stability and performance, equipped with the ultra-dense construction of an
EcoFlex™ ICT premium vinyl modular backing system. EcoFlex™ ICT is 35-percent pre-consumer
recycled content and is Gold NSF/ANSI-140 certified. Street Thread continues to raise the bar of
environmentally conscious design by utilizing the Mohawk Group’s Duracolor® fiber technology, a
durable fiber system that delivers unsurpassed colorfastness and built-in stain resistance, allowing the
carpet to stay in use and out of the waste stream longer. Potential stains clean easily with just water,
making it easy to maintain and able to thrive in the harshest commercial settings.
For more information on Street Thread, visit www.mohawkgroup.com.
About Mohawk Group
Mohawk Group, the world’s leading producer and distributor of quality commercial flooring, delivers
industry-leading style, cutting-edge innovation, unmatched service and a commitment to
sustainability. The company’s enduring family of carpet brands—Karastan, Lees, Bigelow and
Durkan—are widely regarded as the most trusted names in the commercial flooring business.
Rounding out its esteemed product offering, Mohawk Group also offers a full spectrum of hard
surface flooring products and installation accessories that exceed the most rigorous performance
standards. As the commercial division of Mohawk Industries, the world’s largest flooring
manufacturer, Mohawk Group’s comprehensive line of carpet and hard surface products delivers the
perfect flooring solution for all markets and price points. To learn more about what is next from
Mohawk, visit MohawkGroup.com or call (800) 554-6637. Connect with Mohawk on Facebook,
Instagram, Pinterest and Twitter.
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