Ref 13/17 M&FO - PS
Imagine
PERSON SPECIFICATION
Post:
Fundraising & Marketing Officer
Responsible to:
Chief Executive Officer
ATTRIBUTES
Essential = E
Desirable = D
Assessment of application will be identified as the following:
Interview = I
Application = A
Presentation = C
Qualifications
1. Relevant Degree or equivalent
- ideally in a business or marketing related discipline
(E) (A) (I)
(D)
Experience
You must have experience in the following areas:
1.
2.
3.
4.
5.
6.
7.
8.
Marketing (digital marketing and print)
(E) (A) (I)
Fundraising
(E) (A) (I)
Working in the voluntary sector.
(E) (A) (I)
Editorial planning for marketing print and communications
(E) (A) (I)
Updating websites using content management systems
(E) (A) (I)
Working knowledge of database software packages
(E) (A) (I)
Social Media
(E) (A) (I)
Proven track record of reaching targets and successfully securing funding.
(E) (A) (I)
Skills and Abilities
1. Ability to successfully manage a full and varied workload with limited
supervision whilst working under pressure to meet deadlines.
(E) (A) (I)
2. Ability to work with a limited fundraising and marketing budget to deliver
results
(E) (A) (I)
3. Ability to identify, research and develop opportunities to ensure maximum
income is raised and targets are met.
(E) (A) (I)
(C)
Ref 13/17 M&FO - PS
4. Excellent written, verbal and presentation skills.
(C)
5. Strong IT skills including Microsoft Word, Excel, Outlook.
6. High standard of organisation skills
7. Ability to work as part of a team
8. Ability to work in flexible manner
(E) (A) (I)
(E) (A) (C)
(E) (A) (I)
(E) (A) (I)
(E) (I)
Qualities/Knowledge
1. Thorough understanding of relevant legislation/charity law affecting
fundraising practice including health and safety.
(E) (A) (I)
2. Knowledge of Institute of Fundraising codes of practice.
(E) (A) (I)
3. Understanding of budgeting (including fundraising ROI ratios) and planning.
4. An understanding of using digital marketing as a brand building and income
generating tool.
(E) (A) (I)
(c)
5. Knowledge of UK voluntary sector.
(E) (A)
6. To consider if the Charity should use social networks at Senior Management
meetings and implement if necessary.
(E) (A)
Personal Attributes
1. Contributes to a sense of common purpose and direction in the team. (I)
2. Flexible and enjoys change, with the ability to work in a small team across
Imagine’s different sites. To develop, mentor and coach our teams. (E) (I)
3. Accuracy and attention to detail.
(E) (A)
4. Understanding and empathy with people with Mental Health issues, with a
positive attitude towards mental health.
(E) (A) (I)
5. Have awareness of personal values and prejudice
(E) (I)
6. Ability to implement all Imagine’s policies
(E) (I)
7. Understanding and adherence to Equal Opportunities
(E) (A) (I)