<h1>Bijoux Shop Has Big Potential</h1>
<h2>Reported by , Year </h2>
<P>What’s the best Unique Selling Point for a coffee shop? Is it keeping a live cow in
the kitchen to be milked whenever a customer orders a coffee? Possibly... Is it having
the biscuits shaped like celebrities? Maybe... Is it the shop being shaped like a giant
kettle? No.</P>
<P>The best USP for a coffee shop isn’t fresh milk, Simon Cowell digestives, or
having to crawl up into the spout for sugar. It’s being the world’s smallest coffee
shop.</P>
<P>Located at 30 Silver Street, Lincoln, The Little Espresso Co is the latest coffee
shop to open in the county. If you’re considering visiting, however, it’s advised you
keep your eyes peeled; it’s incredibly easy to miss.</P>
<P>The customer space
approximately.</P>
measures
a
mind-boggling
two
metres
square,
<P>The owner, Mr Lowiss, 28, purchased the property in December. He is now
targeting the Guinness World Records, to determine whether the shop is truly the
smallest in the world.</P>
<P>It doesn’t just sell coffee; it offers sandwiches, snacks (e.g. donuts and chocolate)
and a variety of drinks – in other words, the size of the shop definitely does not reflect
on the product range.</P>
<P>This USP, you would have thought, would attract a number of customers,
interested by the concept of having one of the world’s smallest coffee shop’s cuppas.
Unfortunately, the business level is only averaging 20-30 customers a day. Still, at
least he doesn’t need to pay much for wallpaper.</P>
<P>Mr Lowiss believes that if the Little Espresso does hold a world record, it will
attract more potential customers.</P>
<P>So, in short, the best USP for a coffee shop has to be it being the smallest. The
only disadvantage with this is that it’s slightly difficult to find.</P>