Supplementary Methods Olive Oil Ratings The degree of throat irritation from each of 10 commercial Greek, Italian, and U.S. extra virgin olive oils (Falconero, Laudemio, Frantoio, Calonna, Spitiko, Horio, Lucini, Caroli, Sitia, Olio Santo) was quantified by 17 volunteers. Each subject was tested only 2 times per day with two different olive oil samples with 1-2 hours separating each test, since the perceived irritation intensity appears to be sensitive to short inter-trial intervals. Subjects wore nose clips to eliminate olfactory cues. Tasting consisted of placing approximately 3.5 ml of olive oil in the mouth, holding it for 3 seconds and then swallowing it in two aliquots so as to insure the throat would be stimulated. After 45 sec passed, subjects were asked to rate the peak throat irritation intensity using a general labeled magnitude scale, a sensory scale developed to generate magnitude estimation-like ratio-quality data1,2. Each subject was tested twice with all 10 oils presented in random order. Supplementary figure S1. Pharyngeal irritation caused by (–)oleocanthal in different oils. Solid red line, least-squares regression (r=0.9) for ten extra-virgin olive oils (circles) evoking different degrees of irritation; dashed blue line, least-squares regression of synthetic (–)oleocanthal at different concentrations (triangles) in non-irritating corn oil; (oleocanthal concentrations are scaled logarithmically; irritation ratings by 17 and 10 observers, respectively, on a general-labelled magnitude scale). Participants provided informed consent on a form approved by an Institutional Review Board. Evaluation of Synthetic (-)-Oleocanthal Ten subjects were tested with non-irritating commercial corn oils presented neat and mixed with either synthesized (-)oleocanthal or the bitter agent sucrose octaacetate (SOA) (Sigma-Aldrich). The addition of SOA enabled forced-choice trials to be conducted without revealing to subjects the identity of the irritating samples due to bitterness or other non-irritating cues. (-)Oleocanthal was tested at the highest concentration identified in the ten rated oils, 200 microgram/ml, and at one half and whole log steps more dilute 63.25 and 20 microgram /ml. SOA was added to the corn oil (4 X 10-4, 1 X 10-4, 5 x 10-5 M) to intensity match the irritation of the three levels of ()oleocanthal. Subjects participated in two-alternative forced-choice (2AFC) trials (four trials at every concentration for each subject) and in intensity ratings sessions (four ratings per each oil). For the 2AFC trials subjects were presented with two 3.0 ml corn oil samples with matching intensities of SOA and (-)oleocanthal in ascending order, and were required to sample oils as described above. While blind to stimulus position, subjects were asked two questions on each trial, “Which of the two oils was more irritating in the throat?” and “Which one was more bitter?” At the 20 microgram/ml and 5x10-5 M level most subjects reported on some trials that the same oil was both the more irritating and the more bitter of the two. This demonstrates that participants were willing to select the one oil as stronger on both traits within a trial. Subjects performed at chance when selecting among two unadulterated corn oils, when the correct choice was randomly assigned prior to testing. At 20 microgram/ml subjects were correct 24 out of 40 trials, indicating that this concentration is near detection threshold levels in corn oil. The other two concentrations were correct 39/40 and 40/40 trials. For the intensity rating trials subjects were presented with all eight oils in ascending order, counterbalanced for stimulus order and asked to rate the throat irritation and bitterness of every oil on a general labeled magnitude scale (described above). Oleocanthal Isolation To isolate and purify oleocanthal, we extracted the irritant from olive oil with methanol/water (80/20, v/v) using a modification of an existing procedure3. The phenolic extract was separated into 15 fractions with reversed-phase HPLC. Only one fraction was identified as irritating by human observers. To obtain pure material, we pre-fractionated the olive oil phenolic extract on a C18 solid phase extraction cartridge. Retention information about the throat-irritating principal from the HPLC method allowed us to separate it from the majority of the other co-extracted phenolic compounds using methanol and water solvent mixtures at three different ratios of eluting solvents. HPLC analysis of the throat-irritating fraction revealed the presence of several unresolved compounds. A new HPLC gradient was thus developed and only one well-resolved peak was throat-irritating. A detailed NMR (1D and 2D) analysis was conducted with this material. Although 1H-NMR spectra indicated the presence of minor impurities, the structure of the major compound was readily identified to be 2-(4-hydroxyphenyl) ethyl, 4-formyl-3-(2-oxoethyl)-4-hexenoic acid ester, the deacetoxy-dialdehydic ligstroside aglycone, confirming a previous isolation4 and sensory identification3. Quantification of Oleocanthal in Olive Oils The amount of oleocanthal in each of the ten extra virgin oils was quantified. The compound was extracted from small amounts of each of the 10 oils (1 g) by hexaneacetonitrile (liquid-liquid) extraction. The solvent extract was analyzed by reversed-phase HPLC with UV detection at 278nm. Oleocanthal was chromatographically separated from the other extracted compounds with an elution gradient of acetonitrile and water. All analyses were done in duplicate using solutions of pure, previously-isolated oleocanthal as the external standard. We also used synthesized oleocanthal as a standard to confirm these methods. Overall, the reproducibility was high (RSD = 4.7%), recovery was good (> 95%), the calibration curve was linear (r2 = 0.999) and the limit of quantitation was < 1 ppm. De Novo Synthesis of Oleocanthal Both enantiomers of oleocanthal were synthesized in13 steps. The synthesis is described in detail in a paper by ABSIII and QH, “Synthesis of (+)- and (-)-Oleocanthal (a.k.a. Deacetoxy Ligstroside Aglycon)” which has been submitted for publication and can not be presented here. We also measured the optical rotation of the oleocanthals and identified the natural enantiomer to be levorotary. Anti-inflammatory Assays We chose to evaluate inhibition of cyclooxygenase (COX) and lipoxygenase (LOX), two enzymes central to arachidonic acid-based inflammatory processes5,6. Ibuprofen is a potent COX-1 and COX-2 inhibitor but does not inhibit lipoxygenase7,8. The concentration dependence of oleocanthal for inhibition of ovine COX-1, human recombinant COX-2 and soybean 15-lipoxygenase activities was measured using commercially available kits (Cayman Chemicals). Indomethacin was used as a positive (inhibitory) control in the cyclooxygenase assays and nor-dihydroguaiaretic acid (NDGA) and caffeic acid were used as positive (inhibitory) controls in the lipoxygenase assays; for comparison, ibuprofen was tested along with oleocanthal in these assays. Both enantiomers of oleocanthal, exhibited a dose-dependent inhibition of COX-1 and COX-2 activities, with no effect on lipoxygenase activity, much as observed with ibuprofen. The calculated IC50 (least squares regression analysis of inhibition vs. concentration) for (-)oleocanthal was 23 M and 28 M for COX-1 and COX-2, respectively. The IC50 for (+)-oleocanthal was 25 M and 40 M for COX-1 and COX-2, respectively. The percent inhibition of COX-1 and COX-2 by indomethacin presented in Table 1 was determined by monitoring oxygen consumption with an Oxytherm Electrode Unit by Hansatech for COX enzyme activity in a Cayman Chemicals free enzyme assay. Supplemental References S1. S2. Green, B. G., Shaffer, G. S. & Gilmore, M. M. Derivation and evaluation of a semantic scale of oral sensation magnitude with apparent ratio properties. Chemical Senses 18, 683-702 (1993). Green, B. G. et al. Evaluating the 'Labeled Magnitude Scale' for measuring sensations of taste and smell. Chemical Senses 21, 323-324 (1996). S3. S4. S5. S6. S7. S8. Andrewes, P., Busch, J. L. H. C., De Joode, T., Groenewegen, A. & Alexandre, H. Sensory properties of virgin olive oil polyphenols: Identification of deacetoxyligostride aglycon as a key contributor to pungency. Journal of Agricultural and Food Chemistry 51, 1415-1420 (2003). Montedoro, G. F. et al. Simple and hydrolyzable compounds in virgin olive oil. 3. Spectroscopic characterization of the secoridoid derivatives. Journal of Agricultural and Food Chemistry 41, 2228-2234 (1993). Smith, W. L. Prostanoid biosynthesis and mechanisms of action. American Journal of Physiology: Renal, Fluid, and Electrolyte Physiology 263, F181-F191 (1992). Vila, L. Cyclooxygenase and 5-lipoxygenase pathways in the vessel wall: role in atherosclerosis. Medical Research Reviews 24, 399-424 (2004). Vane, J. R. & Botting, R. M. New insights into the mode of action of antiinflammatory drugs. Inflammatory Research 44, 1-10 (1995). Abramson, S. R. & Weismann, G. The mechanisms of action of non-steroidal anti-inflammatory drugs. Arthritis and Rheumatology 32, 1-9 (1989).