ROOF MAKEOVERS SHOULD BE A ‘TOP’ PRIORITY
The housing boom during the 1970s has left a large segment of people living in homes with old or
outdated exteriors that can lower curb appeal and real estate value. For the same reason that
disco albums and polyester leisure suits are gathering dust in the back of the closet, homeowners
may be considering a makeover for their 30-year-old home. A new roof can make a bold
statement and go a long way toward the exterior style of the home.
“A roof can comprise up to 50 percent of the home’s exterior, so what you do with that 50
percent can have a tremendous impact on the overall look of your home”, said Brian Chambers,
Owens Corning products manager for Residential Roofing. “Homeowners can improve their
home’s curb appeal quickly and dramatically by changing the texture and color of the roof.”
Curb appeal especially important when trying to sell a home. Many purchasing decisions
are made upon arrival to see the house, so remodeling the exterior can provide an advantage
over other sellers. Making home improvements plans during the fall or winter months may help
the home sell faster when the spring and summer selling seasons come around. Replacing or
updating the roof makes the home look as though it’s in prime move-in condition ---- a big plus in
the eyes of potential buyers.
Led by baby boomers, today’s homeowners demand more from home products, desiring an
integrated appearance for their home, with color and style both inside and out. There are many
roofing options available to help consumers make product and color selections that match their
tastes and the styles of their homes.
“Increasingly, homeowners are driving a trend toward customizing the home with
products that will provide both aesthetic appeal and performance”, said Chambers. “Building
material manufacturers like Owens Corning have responded to theses growing expectations by
providing diverse color ranges, textures, styles and accessories. Now consumers have more
options to tailor the color and look of their home and they can explore a variety of products that
can add visual interest to the roof.”