INTERNATIONAL POLITICAL MARKETING CONFERENCE
3rd – 5th September 2015
Faculty of Social Sciences, Hollar Building
Smetanovo nábreží 995/6
Thursday, September 3
19:00 Opening Dinner Venue Green Spirit, Hellichova 397/14
21:00 After Drink (optional) Venue Lokal U Bile kuzelky, Míšeňská 66/12
Friday, September 4
8:30 – 9:00 Registration Room 112
9:00 Welcome speech, Room 215
Dean of Faculty TBC
Alice Němcová Tejkalová – Director of Institute of Communication Studies and Journalism
Denisa Hejlova - Head of Marketing Communication Department
9:30 – 11:30 Panel: Keynote Speeches, Room 215
Panel Chair Anna Matuskova, Department of Marketing Communication and PR
The New Marketing of Terrorism
Paul Baines, Cranfield University, UK
International Political Marketing - A Future Research Agenda for Public Affairs
Phil Harris and Henry Sun, University of Chester, UK
Public Affairs and International Relations: Revisiting Traditional Distinctions in the
Transnational Era
Ian Richardson, Stockholm University, Sweden
11:30 - 11:45 Coffee Break Room 212
11:45 – 12:45 Panel A: New Approaches to Campaign Strategy, Room 215
Panel Chair Barbora Petrova, Strategic Communications Consultant, Cupé & co.
Why Do Marketers Need to Know Political Leader? Leadership Style and its
Influence on Leader and Party Evaluation
Wojciech Cwalina and Milena Drzewiecka, University of Social Sciences and
Humanities, Poland
Univerzita Karlova v Praze, Fakulta sociálních věd / Smetanovo nábřeží 6, 110 01 Praha 1
info@fsv.cuni.cz, tel: 222 112 111
www.fsv.cuni.cz
New Means of Communication in Elections
Gabriella Kereszturi, Regent's University London, United Kingdom
Political PR and Government Communication – How Not to Loose Political Support
Denisa Hejlová and Anna Matušková Charles University in Prague, Czech Republic
13:00 – 14:00 Lunch Break Venue Pivovar Narodni, Narodni 8
14:00 – 15:00 Panel B: Specification and Refinement of Theories, Room 215
Panel Chair Miloš Gregor, Masaryk University
Pragmatic Factors in Political Persuasion
Robert Mackiewicz and Paweł Koniak, University of Social Science and Humanities,
Poland
Re-conceptualizing Lobbying in the Swedish Context
Ian Richardson and Klaudia Eriksson, Stockholm University, Sweden
Framing in Political Persuasion: Gains and Losses in the Electoral Programs
Wojciech Cwalina and Andrzej Falkowski, University of Social Sciences and
Humanities, Poland
Defining the Stakeholder: Concept for Political Marketing
Robert P. Ormrod, Aarhus University, Denmark
15:20 – 15:35 Coffee Break Room 212
15:40 – 17:00 Panel C: Political Marketing perceived by practitioners, Room 215
Panel Chair Anna Matušková, Department of Marketing Communication and PR
Opening Speech: Austria’s Campaign Against TTIP – A Consultants Perspective
Christian Scheucher, International Corporate Consultant, Austria
Politics and its Stakeholders: Political communication perceived by the business
community
Václav Nekvapil, Managing Partner, CEC Government Relations, Head of Public Affairs
Agentures Association, Czech Republic
Twitter, Politicians – Impact on Electoral Results
Marian Nič, Business Consultant at Creative Dock
Univerzita Karlova v Praze, Fakulta sociálních věd / Smetanovo nábřeží 6, 110 01 Praha 1
info@fsv.cuni.cz, tel: 222 112 111
www.fsv.cuni.cz
2nd Conference Day - Saturday, September 5
9:00 – 10:20 Panel D: Political Marketing and its Impact on Real Political Process, Room 215
Panel Chair Anna Matušková, Department of Marketing Communication and PR
Ideology, Identity and the Marketization of Place Through Origin Effects as a
(bio)political Apparatus
Andrea Lucarelli and Mikael Andehn, Stockholm University, Sweden
Fast and the Furious: Does Speed Kill Political Advert Intent?
Andrew Hughes, The Australian National University, Australia
"All Human Life is Here": Extending the Concept of Value Co-destruction to Online
Social Media
Thom Iddon, Stockholm University, Sweden
Voting Behaviour in the Era of Political Marketing with Special Focus on Indian
Parliamentary Elections 2014
Vikas Singh, Indian Institute of Plantation Management, India
10:20 – 10:35 Coffee Break
10:35 – 12:35 Panel E: Special Track on Public Affairs, Room 215
Panel Chair Denisa Hejlova, Head of Marketing Communication Department
Journal of Public Affairs Editorial Board: The State of International Public Affairs
Panel to include Paul Baines (Cranfield), Christian Scheucher (Vienna), Henry Sun
(Chester), Ian Richardson (Stockholm) & Phil Harris (Founding Editor, JPA)
13:00 – 14:00 Lunch break Venue Pivovar Narodni, Narodni 8
14:00 – 15:30 Panel F: Case Studies from Political Campaigns, Parallel Session - Room 215
Panel Chair Anna Matušková, Department of Marketing Communication and PR
Luring the Dutch voter: A study on Mobilization Campaigns in the Netherlands
Philippe De Vries and Willem Bochman, University of Antwerp, Belgium
Where Have All The Pledges Gone? An Analysis of Campaign and Manifesto
Promises in the Czech Republic
Milos Gregor, Masaryk University, Czech Republic
Univerzita Karlova v Praze, Fakulta sociálních věd / Smetanovo nábřeží 6, 110 01 Praha 1
info@fsv.cuni.cz, tel: 222 112 111
www.fsv.cuni.cz
50 Shades of Purple - A Critical Discourse Analysis of Mainstream Political Party
Response to UKIP
Michael Parsons and Patricia Nicholls, University of South Wales, UK
Political Marketing and Performance: Where and How a New Political Party Won
General Elections in 2009 and 2014; The Marketing of the Democratic Progressive
Party in Malawi
Easton Simenti-Phiri, University of Bolton, UK
Panel F: Case Studies from Political Campaigns, Parallel Session - Room 014
Panel Chair Denisa Hejlová, Department of Marketing Communication and PR
Positioning Challenges Toward the 2016 US Presidential Elections
Joseph Ben-Ur, University of Houston, USA
Personalization of Politics in the Czech Republic? Media Dimension of
Personalization in 2013 Parliamentary Elections, Marcela Voženílková, Masaryk
University in Brno, Czech Republic
Electoral Strategy of Protest and Populist Parties from the Perspective of their
Ideological and Programmatic Identity: Content Analysis of ANO 2011
Martin Kubanek, Charles University in Prague, Czech Republic
Local Election Campaign 2015: Political Race between Women (ONLINE – via Skype)
Romir Muka, University of Shkodër, Albania
Conference concludes
Univerzita Karlova v Praze, Fakulta sociálních věd / Smetanovo nábřeží 6, 110 01 Praha 1
info@fsv.cuni.cz, tel: 222 112 111
www.fsv.cuni.cz