Renovate Responsibly
As the economy has slowed, achieving the home of our dreams by buying a new house may not be the best investment
right now, so many of us are choosing to stay put and renovate. Others are considering renovation to maintain the
beauty and value of their existing home. We want to use products that beautify and protect our home. We’re also
looking for the most environmentally sound products we can find. Do we need to sacrifice one to get the other?
Move Over Mother Nature, This Is the New Cedar
If replacing your roof is part of the renovation plan, keep the old world beauty, but use a new world, high performance
alternative. Enviroshake® is a composite shake that graces your home with the naturally weathered look of deeply
grained, hand-sawn cedar shakes. Performance engineered from 95% post-industrial recycled material and reduces the
impact on our natural resources and landfills.
Enviroshake Environmental Fast Facts
A typical 40 square (4000sq ft) Enviroshake roof:
 Keeps 64 tires out of the landfill
 Saves ~three 1-ton cedar trees from being
cut down
 Is made primarily from recycled agricultural
waste products and reclaimed plastics
 Is non-toxic, safe for grey water systems
 Outlasts a cedar roof by up to 3 times; reducing
waste materials
Where Beauty and Responsibility Converge
How Enviroshake makes your home look may be reward
enough for some, but major insurance companies also
support and incent the substitution trend away from
cedar and towards better performing, composite
alternatives.
650 Riverview Drive
Unit 5
Chatham, Ontario N7M 5W8
Canada
“This product is absolutely beautiful and gets better
looking each day. People driving by have stopped and
asked me the name of the material. “
Not one cedar tree needs to be sacrificed for an
Enviroshake® roof.
Phone:
Toll free:
Fax:
E-mail:
Web site
(519) 380-9265
866-423-3302
(519) 380-0689
info@enviroshake.com
www.enviroshake.com
Audience Engagement
If learning how to renovate responsibly is at the top of your audience’s list of interests, Enviroshake would like to work
with you to help viewers understand there are options that won’t make them sacrifice beauty for performance or their
commitment to environmental responsibility.
In consideration for integration opportunities, Enviroshake is offering:
 product,
 installation,
 technical expertise,
 visually entertaining demonstrations – “Dare you to tell the difference” side-by-side comparisons, fire retardant
and impact resistant demonstrations,
 consumer tips/ web content ,
 access to “knowledge insiders” who are shaping today’s green economy through advances in agricultural waste
and reclaimed plastics technology,
 behind the scenes “how do they make that” video,
 and trained media spokespeople.
To discuss possible integration with your show, contact:
Ashley Hewko
Enviroshake Inc.
416.648.0620
ahewko@enviroshake.com
About Enviroshake Inc.
Founded in 1998, Enviroshake Inc. develops superior composite blends and formulations that are used to create durable,
attractive and premium-quality roofing products. The company’s signature product, Enviroshake®, is a long-lasting and
sustainable alternative to natural cedar shakes and other roofing materials.
The product has been used in high profile new construction and renovation projects such as the Henry David Thorough
home and featured on numerous television shows. Enviroshake is available across Canada and the U.S. and can be
purchased exclusively through Certified Installers to maintain the highest level of installation quality.
Enviroshake® is a registered trademark of Enviroshake Inc.