Mark Laporta|Writer, Creative Consultant
229 West 97th Street, Apt. 3H, New York, NY 10025 | C: 917-617-3560 | T: 212-665-3535
m.laporta@verizon.net |marklaporta.info|speakinginclicks.com
ADVERTISING, DIGITAL & DIRECT MARKETING
Recent Projects
Valtech_—2015
Bayer Crop Science—Positioning, Brand Guide, Brand Launch Video, more
OCD—Voice Over for Digital Sales Kit
Westcon—Positioning
Havas Lynx—2014
For a breakthrough blood cancer product
KOL Discussion Guide
Journal Ad, HCP Web Presence, Conference Materials
Product launch and maintenance of 3 diabetes products (Web sites / e-mail)
Concentric Health Experience—2014
VisAid: Antares Pharma (Otrexup)—Severe Psoriasis
Consumer Site: Novartis (LDK)—Non-Small Cell Carcinoma
Sudler & Hennessey—2013
HCP Print, Collateral, Digital: Pharmacyclics/Janssen (Ibrutinib)—Oncology: CLL, MCL, WM
Taproot Foundation
Messaging Strategy / Copy for non-profit organizations
Copy Supervisor (Freelance). Saatchi & Saatchi Health2013-2014
HCP E-detail: Pfizer (Xalatan)Glaucoma
HCP E-mail, DM, iPad, Leave Behind: Pfizer (Relpax)—Migraine
Copy Supervisor (Freelance), The CDM Group—2012-2013
Cline Davis Mann
HCP iPad, Print, Collateral: Bayer (Xarelto)—Anticoagulant for Non-valvular Atrial Fibrillation
HCP Mailers, Collateral: Pfizer (Sutent)—RCC, pNET and GIST oncology
Consumer Site Rebuild: Amgen (Anaresp)—Anemia
Agency Rx
HCP E-mail Marketing, Conference Panels: Celgene (Pomalidomide)—Multiple Myeloma
HCP iDetail, Case Study Flashcards: Genentech (Erivedge)—Basal Cell Carcinoma
HCP/Consumer Websites: Celegene (Pomalyst and Revlimid)—Multiple Myeloma, MCL
Senior Copywriter (Freelance), Evoke Health. 2011–2012
Concept Development: Forest Labs (Daliresp)—COPD
Rich Media Banners: Forest Labs (Daliresp)—COPD
Site Rebuild: Biogen Idec (Avonex)—Multiple sclerosis
Relationship Marketing: Novogyne (Vivelle Dot)—Hormone Therapy
Mobile Marketing: Daiichi Sankyo (Welchol)—A1C / LDL-C
HCP RM: Daiichi Sankyo (Welchol)—A1C / LDL-C
Senior Copywriter (Freelance), Sudler Digital. 2010–2011
Site Rebuild: Cubist (Cubicin)—Antibiotic for MRSA
Site Rebuild: Johnson & Johnson (Remicade)—7 Auto-immune diseases
Copy Development: Boehringer Ingelheim (Combivent)—COPD
Tablet PC Update: Boehringer Ingelheim (Mirapex)—Parkinson’s
Senior Copywriter (Freelance), Tribal DDB. 2009
Site Refresh: Johnson & Johnson (Ethicon)—Hernia repair
Mark Laporta|Writer, Creative Consultant
229 West 97th Street, Apt. 3H, New York, NY 10025 | C: 917-617-3560 | T: 212-665-3535
m.laporta@verizon.net |marklaporta.info|speakinginclicks.com
Creative Consultant (Pro Bono), The Taproot Foundation, at present
Messaging strategy and Web site development for nonprofit organizations.
Creative Consultant (Pro Bono), CancerSchmancer.org, 2009–2010
Developed messaging strategy for online communications.
Vice President, Associate Creative Director, Edelman Digital, 2007–2009
Managed creative development of branded sites, hosted content and social platforms;
Developed, wrote and pitched messaging strategies; Developed, wrote and edited site
outlines and content; Led branding initiatives; Budgeting and scheduling; Hiring and training.
Senior Copywriter, G2 Direct & Digital, 2005–2007
Digital, Print, SEM, CRM: Xerox, GlaxoSmithKline, Pfizer, Bristol-Myers Squibb
Senior Copywriter (Freelance), 2004–2006
Digital Pulp.
BTL Design.
IconNicholson.
RAPP Digital.
Microsites: Bausch & Lomb; Web Banners, Continental Airlines;
Print Campaign: NACHA; Interactive campaign: MessageLabs;
Digital Campaigns: Partnership for a Drug Free America;
Digital Campaign: The Atkins Nutritional Approach
Internal Marketing Flash Tutorial: Merck Manufacturing Division
Interactive Campaign: Forest Laboratories/Lexapro;
Marketing Report: MasterCard Automatic Bill Paying
E-mail Marketing Campaign: Novartis/Elidel
Senior Copywriter, TBWA\Chiat\Day, 2003–2004
Nextel. General and retail print; Print, stadium signage, LCDs for sports sponsorships;
E-mail marketing/promotion; Outdoor, in-store signage; Sales collateral; Direct mail.
Senior Copywriter, Tangent Direct, 2001–2003
Clients included The American Red Cross and The Nation. Wrote direct mail and collateral.
Senior Copywriter, Draft Worldwide, 1996–2001
Clients included American Express Avis, CIT, EAB, AOL, Netscape, HBO, Verizon
Wrote consumer and trade print, direct response radio, direct mail, bill inserts, newsletters,
welcome kits, collateral, e-mail marketing, web banners.
Copywriter, BMG Direct, 1996
Wrote magazine inserts, catalog copy, feature articles, merchandising
Copywriter, Columbia House (Freelance), 1993–1996
Wrote fulfillment/resell letters for the Classical and Jazz clubs
CREATIVE WRITING & JOURNALISM
Speaking in Clicks
Blog: Copywriting, messaging strategy and digital marketing; www.speakinginclicks.com
Screenwriting
Changing Back, 2009
Sea Change, 2005
Smashing Glasses, 2002
Fiction
The Search for Intelligent Love, 2012
Series: Heart of Earth, Heart of Mystery, Heart of Time, 2013-2015
Mark Laporta|Writer, Creative Consultant
229 West 97th Street, Apt. 3H, New York, NY 10025 | C: 917-617-3560 | T: 212-665-3535
m.laporta@verizon.net |marklaporta.info|speakinginclicks.com
Freelance Music Journalist
Wrote reviews, criticism and interviews for major music magazines and the Ithaca Journal
EDUCATION
D.M.A., Cornell University
M.M., Binghamton University
B.F.A., Penn State University
No BS Advertising, School of Visual Arts
Marketing, Principles & Practices, Baruch College