Email: copywriterjuliej@yahoo.com Phone: 972-679-5699
Web Site: http://www.copywriterjuliej.com/index.html
Julie Jackson
OBJECTIVE
Senior Copywriter in a creative, fast-paced environment, where I can contribute to the forward
momentum of the organization through excellent project management skills, effective
communication, clever, error-free copywriting/editing skills, and a polished diplomatic ability,
which I’ve gained through a diverse background and 18 years of successful employment. I bring
extensive unique talents and the advantages of diverse skills to the table.
PROFILE
Senior Copywriting, Project Management, Web Content, Integrated Marketing Strategy. Advertising,
Corporate Communications, Branding Expert, Vendor Relations, Customer Relations, and B2B & B2C
Marketing. Entrepreneurial spirit and a talent for delivering accurate, timely deliverables, solid relationship
skills with clients, meeting/exceeding aggressive deadlines, and ability to adapt to and juggle an everchanging workload.
Freelance/Contract Work for Various Companies from November 2008 – Present (Freelance work is listed first in
order of dates, followed by contract work also listed in order of dates – there is overlap in the timeline.)
October 2014 – February 2015 – Demilec Web Content Writer (Contractor/Project)
Primary project was to create two new company web sites – both the U.S. version and Canada version, and
delivering entire content for both sites, while simultaneously developed other marketing collateral projects.
Responsible for the planning, developing, and of web site copy, articles, blogs, brochures, email copy,
presentations, and other sales collateral for architects, builders, and commercial clients – both B2B and B2C.
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Heavy project management for all marketing projects from conception through to completion.
Conducted interviews, performed background research, determined story structure and tone to
address the intended audience, wrote to style, and worked closely with editors, graphic designers, and
held the role of project manager.
Wrote in clear, fluid, and engaging manner.
Confidently interviewed customers, clients – both B2B and B2C, and subject matter experts to gather
necessary information.
Set expectations for error-free editorial standards and a firm understanding of AP style.
Collaborated with graphic designer to conceptualize and create copy that complemented visual
storytelling.
Understood and wrote effectively for A/B testing and SEO guidelines.
Researched new and emerging topics using a variety of resources.
Maintained consistent level of quality across projects and schedules, i.e. proofing, editing, press checks.
Consistently delivered projects on time and followed QA standards.
Strength in writing for a variety of formats including, but not limited to:
o Email copy.
o Display Ads.
o Web content – Developed two complete web sites of content within 80 days!
o Blogs and other social media content.
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Infographics.
Business articles.
All Marketing and Sales Collateral.
May 2014 – September 2014 – AT&T Senior Web Content Writer (Contractor)
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Created, developed, and wrote copy for AT&T’s Small Business Web site.
Acted as the liaison between the Information Architects, designers, and IT in developing copy for the
site, along with site functionality.
Worked on a project overhaul of the current small business site, including new copy, new web pages,
edited and repurposed current content still accurate on the site, and developed new content for the
redesign overhaul project.
Was responsible for managing relationships between the team of designers, product analysts,
information architects, and project coordinators, while working collaboratively alongside subject matter
experts on products and services.
www.att.com/smallbusiness
May 2013 – March 2014 – Bank of America Contractor Frisco, TX, Default Servicing Customer Advocate
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Serviced default mortgages as a customer advocate in a technical writing role.
Researched each case, wrote response letters in a technical writing format to customers, attorneys, and
governmental regulatory agencies.
High-production environment in which tight deadlines must be met along with daily production goals.
January 2013 – May 2013 – Capital One Bank, Plano, TX, Technical Writer
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Technical writer and project manager for a web migration project in a fast-paced, consistently
changing environment.
Wrote, edited, and developed policy and procedure content which bankers would use to do their jobs,
i.e. retail banking, mortgage, customer service, and worked cross-functionally with various teams as a
liaison for the internal project.
Managed business relationships with consistency and success.
Took the outdated content and updated, rewrote, and developed new content for migration from an
outdated web platform to a new, more sophisticated portal/platform.
October 2012 – March 2013 – Tenet Healthcare, Dallas, TX - Writer
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Wrote and edited two physician’s manuals to be used as orientation guides. These toolkits were
designed to provide new physicians with the resources to build a successful practice, with a focus on
quality patient care.
March 2012 – HydraRig – Dallas, TX, Copywriter/Editor
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Rewrote and edited content for a presentation to the National Sales Team to promote maintenance
with their customers and potential customers, and to bring in new business through the development of
a message geared for the intended B2B and B2B audience.
July 2011 – Bloomfield Knoble Ad Agency – Irving, TX, Web Content Writer/Project Manager
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Rewrote the Making Home Affordable Web site content sponsored by the Ad Council of America, with
Fannie Mae and Freddie Mac as additional supporters. Made suggestions on changing the current
architecture of the site, including layout/design, digital media aspect, graphics, creative input.
www.makinghomeaffordable.gov
November 2008 – April 2009 – Adventuremedia – Seattle, WA, Senior Copywriter/ Project Manager
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Wrote copy for a near-field NFC communications advertising platform for mobile phones.
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Developed content for their investor brochure and user cases (I’m still under NDA and not allowed to
provide many details for confidentiality purposes.)
Contract Work for Various Companies from 2002 – 2008
(Listed in order of date.)
August 2010 – June 2011 – MWH Global Engineering Firm, Dallas, TX, Researcher
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Researched industrial, municipal, and government clients in the Americas, Europe, the Middle East,
India, Asia, and the Pacific Rim to find projects our firm could bid on, and present that research to our
division director.
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Researched and provided presentations and large amounts of data to the firm, which specialized in
water and wastewater management, water reuse, and sustainable solutions.
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Researched Capital Improvement Programs for municipalities and government bodies.
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Built and managed vendor relationships.
http://www.mwhglobal.com/
November 2007 – November 2008 – Microsoft, Redmond, WA, Web Content Coordinator/Sr. Copywriter
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Owned, edited, updated, managed, and wrote content for the internal SAM SharePoint site, external
Software Asset Management (SAM) SAM Website and the Microsoft Partner Program and collaborated
with global teams to achieve sales goals.
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Updated content and worked with stakeholders on integrated marketing strategies in order to
keep the global team abreast of all integrated marketing initiatives which was delivered to
decision-makers.
Acted as the web liaison among technical department, retail sales, and strategic marketing sales teams
– worked cross-functionally with global messaging.
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Handled tasks with high-intensity project management from start to finish. Worked collaboratively across
MS groups – i.e. the Partner Program and the OEM group, to increase awareness about anti-piracy and
promote the sale of MS partnerships and licensing programs, and software asset management tools.
In my second role with Microsoft, I worked with the Windows Mobile Compete Team.
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Wrote competitive copy for Windows Mobile Products and competing devices, such as the iPhone, the
Google G1, Blackberry Storm, to educate internal Microsoft employees about the competition’s
products.
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Created, developed and implemented a communication plan for the team to implement the Windows
Mobile Brand voice, incorporating their new logos, graphics and “look and feel” of Windows Mobile
Compete.
February 2007 – November 2007 – Premera Blue Cross Blue Shield, Mountlake Terrace, WA,
Marketing Copywriter/Project Manager
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Developed compelling, engaging copy in a fast-paced environment, with superior attention to detail,
under tight deadlines. Deliverables included: content for marketing collateral, both web content in the
following links, and printed collateral for clients such as Weyerhaeuser, Microsoft, and Alaska Airlines,
sales presentations, media advertising, broker and employer collateral and proposals.
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Served as the liaison between various departments and subject matter experts to ensure content and
message was accurate – this included writing content for all company departments internally such as
benefits, call center, healthcare team, etc., as well as content for our external clients, including
Microsoft and Weyerhaeuser.
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Generated compelling, engaging, persuasive copy in a fast-paced environment, with superior attention
to detail, and under tight deadlines, which spoke directly to our audience and managed projects from
conception and planning, through copy development, editing and design, to final product while
adhering to corporate and legal standards and guidelines.
January 2005 – October 2005 – American Heart Association, Dallas, TX, Project Coordinator
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Worked as a project coordinator for the Stroke Connection Magazine under the Editor-in-Chief.
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Managed all aspects of the publication’s calendar timeline to meet deadlines of article submission,
advertising, graphics and artwork production, printing timelines, meeting facilitation, writers and
contributor’s deadlines and meetings. Edited and proofread all content chosen for the publication.
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Documented all content within our database which arrived to be considered for the publication.
April 2004 – August 2004 – First Horizon National, Irving, TX, Web Content Manager
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Managed and wrote all mortgage and finance content which appeared on First Horizon National’s
Web site.
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Worked collaboratively with many departments within the organization from sales, to the mortgage
group, marketing, project managers, campaign managers, and any internal clients who needed
content published on the web site, whether the content was corporate information or government
information regarding mortgages.
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Worked with site architecture as needs were constantly changing. Worked closely with the
development team to create banner ads, RSS Feeds, SEO placement, flash banners, and graphics for
the site. My role was the owner/manager of the site.
http://www.firsthorizon.com/about-us
July 2004 – October 2004 – TXU Energy/Capgemini Energy, Dallas, TX, Project Manager/Web Writer
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Helped with the transition of moving all business operations from the TXU Energy umbrella to Capgemini.
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Worked as a writer and project manager to help facilitate a smooth transition for their employees by
providing communication based around this transition.
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Developed and wrote content based on benefits, new work environment, what to expect from the
merger, and any other questions or issues that would arise from this type of corporate merger/transition.
I was the go-to subject matter expert for this project.
March 2003 – February 2004 – Bentwood Trail Presbyterian Church, Dallas, TX Marketing Manager
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Managed the office, which included all tasks related to administration, community relations, public
relations, vendor relations, and relationship building within the organization.
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Developed and wrote all marketing and any type of communications necessary to communicate with
the public, as well as the church members. I organized events and coordinated all aspects of event
planning. I wore many hats and juggled multiple projects simultaneously.
June 2002 – December 2002 – Texas Instruments, Dallas, TX, Web Writer and Content Manager
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Web Content Manager and senior writer for Texas Instruments Educational Division, as the owner of their
educational web site. I supported product managers, sales managers, and anyone within marketing
who wanted their product or message on the site.
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Wrote and edited content for the site, as well as edited other team member’s content, and worked in
collaboration with many teams to decide what content would best push our messaging – whether it be
sales promotions, pushing a sell, or just informing our audience about products.
http://education.ti.com/en/us/home
November 2000 – June 2002 – American General, Houston, TX, Copywriter
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Worked in the financial division of AIG VALIC as a copywriter for their investment sector, writing
marketing collateral and web content for 401k plans, mutual funds, and investments, which included
their own investment vehicle – Portfolio Director.
http://www.aig.com/home_3171_411330.html
EDUCATION: B.A. in Journalism/Marketing – Stephen F. Austin State University, Nacogdoches, Texas.