Karen Grant Chakiry – Copywriter/CD
c) 317.658.0172  e-mail: karenchakiry@gmail.com  website: chakirycreative.com
What I can do for you:
Help you grow your agency, satisfy your clients, develop your creative talent and improve
your creative product, while writing and creating for you.
Summary
I’m insatiably curious: a catalyst, strategist, collaborator, mentor, crafter, listener and
writer. My career started in New York writing TV and radio campaigns for global to local
brands. I began managing clients, creatives and leading pitches at 25. Moving back to
the Midwest gave me the opportunity write websites, print ads, social and viral campaigns,
and P.O.S. work. I’m a builder at heart and love to help things grow.
Highlights
 Creative leadership – From training creatives to supervising, reviewing, hiring, firing
and inspiring them
 Management – Have managed timelines, budgets, pitches, shoots, people,
departments and clients
 Presentation – Strong presenter with the ability to train others
 Branding and brand integration– Can get to the essence of a brand and create work
that resonates across mediums
 Success – Proven ability to lead, strategize, mentor, collaborate and create in any
medium
 Growth – Have helped agencies and clients grow their businesses
 Wrote the highest scoring commercials for attention, persuasion, memorability and
purchase intent in the history of several clients
Experience:
Freelance copywriter, strategist and brand builder
Present
MSK/ Indianapolis, IN
2012-2014
Creative Director /Copywriter
Wrote fully integrated campaigns for the highly active Hoosier Lottery account. TV, radio, print,
digital, web, social and event planning
Client/ New business wins: Hoosier Lottery
Publicis Groupe / Indianapolis, IN
2007 – 2012
SVP / Executive Creative Director / Copywriter
Supervised creative and production departments of full service agency, from pitches to TV, digital
and everything in between. Wrote full time as well.
Clients: Simon Property Group, King of Prussia Mall*, St. Vincent Hospital, St. John
Providence Hospital*, Hoosier Lottery*, TriHealth*, Star Bank*, Asheville Savings Bank*,
Indiana Soybean Alliance*, Indiana Corn Marketing Council*, Conner Prairie*, Zimmer,
Roche Diagnostics*, Learn More Indiana, Simon Youth Foundation*, Pacer Foundation,
WORD (Women’s Oncology Research and Dialogue), Marsh Supermarkets*, Gleaners,
Duke Realty, Hancock Regional Hospital, Indiana Pacers, Indiana Fever, Indiana Ice,
Indiana Hunger Network, Summer Servings, Decatur Vein Clinic
* Clients are new business wins
Price Weber / Louisville, KY
2000 – 2007
Sr. Copywriter
Wrote and produced TV, print, radio, POS, promotions, contests, direct mail, web sites,
banners, and guerrilla campaigns for local to international brands.
Clients: Brown-Forman Beverages: Early Times, Canadian Mist, Korbel Champagne,
Bolla Wines of Italy, Fontana, Fetzer, Bonterra, Bel Arbor, Five Rivers, Fontana Candida;
Greater Louisville, Inc.*; Brown & Williamson Tobacco: BWT Direct, Pall Mall, Misty,
Capri; Louisville Ballet*, Louisville Visual Art Association*, Arvin Meritor, Cummins
* Clients are new business wins
Partners & Shevack / WOLF / New York, NY
1988 – 1999
SVP / Associate Creative Director
Supervised several creative accounts and teams, wrote and produced TV, print, radio and
outdoor on $75 M of consumer business. Also wrote for other groups. Coordinated
creative work between branch offices during pitches. Ran numerous pitches.
Clients: Häagen-Dazs*, Alberto VO5*, Mead Paper, Church & Dwight: Arm & Hammer
Products, O.M. Scotts*: Scotts products, Ortho & Miracle Gro, Reckett & Colman: Black
Flag, Old English, Binaca, O’Cedar, Pfizer: Visine, Sherwin Williams*: Dutch Boy Paint,
Spiegel*, Monet*, Renaissance Cosmetics*: Nat Robbins, Fetish
* Clients are new business wins
BBDO / New York, NY
1986-1988
Copy Supervisor
Created TV, print, radio and outdoor. Supervised two teams.
Clients: Pepsi, Diet Pepsi, Gillette: Daisy Plus, Scott Paper, Caress, Campbell Soup:
Chunky, Home Cookin’, General Electric: Lighting, Equitable Life, Hammermill Paper
Campbell Ewald / New York, NY
1983-1986
Copywriter
Created TV, print, radio and outdoor for national and international consumer brands.
Clients: National Car Rental, American Tourister Luggage, Eastern Airlines
Shapiro, Budrow & Associates / New York, NY
1982- 1983
Junior Copywriter
Created TV, print, radio and outdoor for local, regional and national consumer brands.
Clients: WNBC-TV, Hearst/ABC Cable Enterprises: Lifetime, A&E, NuVision Eyewear
Education:
University of Missouri – Bachelor of Journalism
References:
Furnished upon request