Web Producer

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Jane Smith
address  City, ST 00009  Phone: 555-555-5555  [email protected]
Content Manager
More than six years of experience working as a marketing professional in the capacities of writer, editor
and project manager. Skilled web producer able to select, promote and write compelling content and
headlines in a fast-paced, ever-changing environment. From conception to completion, responsible for
writing a variety of marketing collateral such as newsletters, brochures, web copy, advertisements, direct
mail and more. Used advanced web analytics tools, able to assess the performance of web marketing
initiatives for maximum engagement and return on investment. Proven ability to work with partners,
vendors, upper management and diverse team members to create successful marketing campaigns while
meeting deadlines and budgetary constraints.
Competencies
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Marketing & communications specialist
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Versatile, audience-oriented writer
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Skilled relationship builder & manager
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Web producer
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Web & print content development
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Meets deadlines
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Works well under pressure
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Expert project collaborator
Professional Experience
MICROSOFT (FILTER) – Redmond, WA
Web Producer-Editor, 8/2008 to 8/2009
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Collaborated with senior editors, partners and peer producers to choose and manage content
for MSN City Guides, a premier local news/events website with more than 15 million page
views a month. Worked with business development team to monetize the site.
Selected content and photos for the site and wrote, edited and produced articles, headlines,
captions and slide shows.
Using advanced web analytics software (Omniture), reported on page views, site paths, visits,
click-thru rates and other site metrics to optimize the site.
Used SEO and SEM strategies to drive traffic to the site and increase value to advertisers.
MICROSOFT (ENDEAVOR CONSULTING) – Redmond, WA
Sr. Writer-Editor, 9/2007 to 7/2008
 Under limited supervision, wrote and edited articles on product releases, new business
ventures and team restructurings for Microsoft’s 14,000-person employee newsletter.
 Interviewed subject matter experts and collaborated with product managers, technical
evangelicals and others to gather content for stories. Effectively managed and nurtured these
relationships to ensure ongoing collaboration and maximum audience engagement.
 Worked with upper management to determine and drive content for each issue based on
proactive and reactive employee communications strategies.
 Actively sought article submissions and rewrote and edited stories as needed to enhance
readability and to ensure quality and consistency in style.
NATIONAL UNIVERSITY – San Diego, CA
Communications Writer, 4/2006 to 7/2007
 Wrote various marketing and communication pieces such as the annual report, brochures, web
content, newsletter articles and related collateral under limited supervision.
 Edited and proofread most university publications, including educational materials, web
content, marketing collateral and catalogs.
UNIVERSITY OF PHOENIX, APOLLO GROUP – Phoenix, AZ
Marketing Communications Specialist, 11/2002 to 12/2005
 Managed the production of marketing and communications initiatives including newsletters,
targeted ad copy, direct mail pieces, web content and marketing collateral.
Jane Smith Resume
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Using creativity and marketing strategies, wrote targeted ad copy, direct mail pieces, web
content and marketing collateral.
Wrote original feature stories for deadline-driven newsletters under limited supervision.
Researched, conducted interviews, fact-checked and developed relevant editorial content for
articles.
Consulted with upper management and stakeholders to gather content, write, edit, coordinate
and deliver daily e-newsletter to employees.
IPD, APOLLO GROUP – Phoenix, AZ
Academic Affairs Specialist-Editor, 10/2000 to 11/2002
 Edited and proofread course modules, instructional guides and related educational materials.
 Reviewed and reworked modules according to instructional design standards for adult learners.
 Worked with subject matter experts to review course materials, to provide student feedback
and to manage submission schedules.
Technical & Editorial Proficiencies
PC applications:
MS Office, MS FrontPage, MS Publisher, Photoshop, SharePoint, Dreamweaver,
Adobe Acrobat and internal Microsoft applications such as Bedrock, InfoPath and
Omniture.
Editorial style
guides:
Chicago Manual of Style, Associated Press and APA Publication Manual
Education
ARIZONA STATE UNIVERSITY – Tempe, AZ
Bachelor of Arts – English, 1999
References and Portfolio Available on Request
Jane Smith Resume
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