UX Training
DESIGNED FOR PROJECT TEAMS
BUILD. BETTER. SOFTWARE. FASTER.
Table of Contents
UX Training ......................................................................................................................................... 1
Business Value of this Training............................................................................................................ 4
Cutting Edge Techniques & Process.................................................................................................................4
UX Landscape, UX Theory, UX Practical & “Hands On” Application ................................................................4
What Is UX? ........................................................................................................................................ 4
What is UX? ......................................................................................................................................................4
UX is the 5R’s ...................................................................................................................................................4
The Focus is the “UX Landscape” and How to Use It ........................................................................... 4
Emphasis on Landscape, Research, Design and Practical Workshop ..............................................................4
Course Agenda ................................................................................................................................... 6
Day1: Introduction to the UX Landscape .........................................................................................................6
Day2: Introduction to UX Research, Practicals ................................................................................................6
Day3: Introduction to UX Design, The Workshop ............................................................................................6
Course Investment.............................................................................................................................. 6
All 3 days ($1,500pp) .......................................................................................................................... 6
Testimonials & Recommendations ..................................................................................................... 7
About the Instructor ........................................................................................................................... 8
Bernard Schokman, Principal Training Consultant ..........................................................................................8
Business Value of this Training
Cutting Edge Techniques & Process
Walk away from this course with a list of cutting edge research and design techniques and a process to help
them work collaboratively and develop the right software for your business customers.
UX Landscape, UX Theory, UX Practical & “Hands On” Application
The Training Course has a strong emphasis on theory, landscape process and practical /workshop or “hands
on” application on real business projects making the training immediately applicable.
What Is UX?
What is UX?




Identifying what it is in your business you want to shift
Understanding what problem(s) you can solve for your customers that could do that
Designing or modifying the design of a product or service to solve those problem(s)
Measuring the effect of that change on what you wanted to shift in the business
UX is the 5R’s
Creating the
For the
That work in the
On the
To shift the
Right business products and services
Right audience
Right environments
Right devices
Right business metrics
What is UX?
UX in 26 Minutes
The Focus is the “UX Landscape” and How to Use It
Emphasis on Landscape, Research, Design and Practical Workshop
The Training Course delivers a strong emphasis on understanding the entire landscape of UX so participants
clearly understand it, the process, where to start, research and design methods, when to use them and how
they relate to everything else in UX. This is fundamentally integral to your understanding of UX.
UX Overview
Digital Landscape and the Presentations by UXTraining.com.au
The Training Course also has a strong focus on business metrics and the business side of UX because this is
the whole point of UX - to shift a business metric. UX is simply the tool and this course teaches you the ways
to use the tools to achieve the results.
The training includes the four pillars of UX – business metrics, UX research, UX design and UX analytics. We
delve into the theory, tutorials, workshops and practicals and also introduce the Balsamiq Mock-
ups and Axure RP Pro wire-framing/prototyping tools along with the Google "Design Studio" method of
collaborative design thinking. Very powerful for your business because it has a very strong focus on
identifying, measuring and shifting business metrics as the measure of success and using UX as a tool.
Course Agenda
Day1: Introduction to the UX Landscape
Gives students a introduction and understanding of the following topics:- the multi-screen world, the
definition of UX, why it’s so subjective, why we use UX, the Digital and UX landscape, Contemporary UX vs
Lean UX, UX Case Studies, the Philosophy of UX, the Global and Local state of UX, Creating a UX Capability
and the ROI of UX.
UX Overview
The 4 Pillars of UX
Day2: Introduction to UX Research, Practicals
An introduction to 20 different UX researching techniques, where to start, which ones to use first, how UX
research methods relate to each other, and picking which ones to use over other methods along with some
practical exercises. Essential skills for all UX professionals!
The range of UX Research techniques we look at include Affinity Diagrams, Heuristic Evaluation, Quantitative
Survey, Usability Testing (verify), Interviews, Profiles & Personas, Contextual Interviews, Diary Study, Customer
Journey, Card Sorting, Information Architecture, Site Map, Taxonomy, Content Audit, First-Click Test
(usability), Tree-Testing (usability), User Stories, Task Flows, Task Analysis and People. All essential skills for a
UX researcher.
Day3: Introduction to UX Design, The Workshop
An introduction to design techniques such as sketching, paper prototyping and a Design Studio for a real
business project alongside introductory core training in Balsamiq Mock-ups and Axure RP Pro wireframing and prototyping tools. All essential skills for a UX designer!
Course Investment
All 3 days ($1,500pp)
Testimonials & Recommendations
You can view all the testimonials on LinkedIn recommendations and website testimonials
(AFL) Head of User Experience, Jamie Skella
"Bernard's Lean UX Masterclass for Beginners is one with great potential. It provides a comprehensive crash course
for newcomers, arming students with a well considered range of of high level design, research and business
knowledge."
(NAB) User Experience (UX) Designer, Lea Cooke
“I really enjoyed this training. The environment was relaxed and friendly and Bernard ensured that everyone in the
class had the opportunity to share their thoughts and ideas – all of which were incredibly valuable. I felt that the
training provided a great overview of the role of a UX designer and the UX methods we can draw upon to drive
positive business outcomes. My only regret is that I didn’t do a course like this several months ago.”
(BUPA) User Experience (UX) Designer, Jamie Treyvaud
“With Bernard's open and honest approach to UX, participants felt free to collaborate easily with others thus
forming a great network of peers. I found his 'real life' approach and ability to explain the differences between
traditional UX and a Lean UX way of working really valuable.“
(SUNCORP) Technical Lead, Naveen Warusavithana
“It has truly being an eye opening exercise. Not only has the training given me an idea of the UX landscape but also
when to use different design techniques effectively. The highlight for me was the design studios that followed using
affinity diagrams to understand the customer's biggest problems. For the design studios, Bernard organised for us
to work with real customers with real products.”
(TELSTRA) Senior Business Analyst, Jamie Kvins
“The frameworks and tools introduced during the course extend a business analysts' toolkit and I found them so
elegantly simple and easy to apply to my business. The course demonstrated that UX is NOT simply providing an
aesthetically pleasing interface but with appropriate engagement with users and stakeholders a design can deliver a
solution that can solve a business problem, create a tangible business benefit and create connections with your
customers. The engagement piece was valuable in that reinforced the need to understand where your customer is in
their journey in order for you to best support them and deliver on their needs.”
(COLES) Lead Consultant/Business Analyst, Farnaz Vahab
"I really enjoyed my time at the UX Masterclass, the training materials were great and very well-structured and I
appreciate the great vibe and energy in the class. Bernard constantly engages the participants and provides great
opportunities for sharing opinions and experiences – totally recommended especially for newbies"
(OAKTON) User Experience/Visual Designer, Leonardo Cardenas
"Thank you Bernard for your time, guidance and encouragement, the information and structure of your course
provides both beginners and current practitioners a great and clear overview of the UX landscape and the value it
provides to any enterprise ( business, start-ups, charities…). Your friendliness and openness complimented the
quality of information in your course and gave us an overall sense of what UX means for someone on a personal
level and how that applies in practice. Thanks!"
(APPSTER) Senior Producer, Giles Davis
"Bernard’s 3 day UX Masterclass was the ideal opportunity for me to get a hands-on perspective on an area which
has real business /dollar impact in the digital space. It has given me the grounding, principles and mindset to enable
me to add more value to my clients immediately, as well as being able to extend my knowledge ongoing. Great
format, great instruction & guidance, great guy. If you want to impact your business’ bottom line, this is the place to
start."
About the Instructor
Bernard Schokman, Principal Training Consultant
Bernard is extremely practical and looks at ‘shifting’ business metrics with UX. He will say “UX is the tool we
use to shift a business” because he believes this is the fundamental purpose of UX.
Bernard Schokman, Principal Training Consultant – UX Training.com.au
About UX