BUILD. BETTER. SOFTWARE. FASTER.
What Is User Experience (UX)?
User Experience is a pointed way of looking a your digital products and services from the perspective of
Business and Customer value. In this short 2-minute video we provide an explanation to the question
What is UX? If you’re interested in delving a little deeper, watch this short 2-minute video where I walk
through one of the 20 research techniques - Affinity Diagramming.
UX Training for Project Teams – The Value Explained
Walk away from this course with an introduction to UX, the understanding of 20 research methods (Day
1), 5 design techniques (Day 2) and the ground breaking ‘Creative Catalyst” Workshop (Day 3) that
demonstrates how to get started with a new project inside the Agile/UX process. The entire training is
designed to educate and get your team working collaboratively as a business unit using the Agile/UX
process as guidance and the Creative Catalyst Workshop as insight.
Learn how to design and develop the right software for your Business and Customers faster than ever
before.
Course Agenda
Each day includes an introduction to UX including definitions, Multi-Screen world, UX Landscape,
Agile/UX Process, Contemporary and Lean UX, Case Studies, Philosophy and more to
accommodate students who choose particular days above the entire course.
Day1: Introduction to UX, Research Methods, Practicals & Group Exercises
Introduction to the 20-research methods available, how they relate, where to start and practical
application in using the top 5/6 – A.H.I.C.U.P - Affinity Diagrams, Interviews, Card Sorting, User Journey
& Personas.
Day2: Introduction to UX Design, Heuristics, Design Tools – Balsamiq & Axure
The explanations of 35+ UX design Best Practices, sharpie sketching, paper prototyping, the design
studio and creating wireframes and prototypes using the Balsamic and Axure RP Pro design tools.
Day3: Introduction to UX, The Workshop Process – “Creative Catalyst”
An introduction to Concept Workshopping using the “Creative Catalyst” Process of Problem, Customer,
Persona, Journey, Functionality, Design Studio and finally MVP (Minimal/Maximum Viable Product).
Course Investment
All 3 days ($1,500pp)
Testimonials & Recommendations
You can view all the testimonials on LinkedIn recommendations and website testimonials
(AFL) Head of User Experience, Jamie Skella
"Bernard's Lean UX Masterclass for Beginners is one with great potential. It provides a comprehensive crash course
for newcomers, arming students with a well-considered range of of high level design, research and business
knowledge."
(NAB) User Experience (UX) Designer, Lea Cooke
“I really enjoyed this training. The environment was relaxed and friendly and Bernard ensured that everyone in the
class had the opportunity to share their thoughts and ideas – all of which were incredibly valuable. I felt that the
training provided a great overview of the role of a UX designer and the UX methods we can draw upon to drive
positive business outcomes. My only regret is that I didn’t do a course like this several months ago.”
(BUPA) User Experience (UX) Designer, Jamie Treyvaud
“With Bernard's open and honest approach to UX, participants felt free to collaborate easily with others thus
forming a great network of peers. I found his 'real life' approach and ability to explain the differences between
traditional UX and a Lean UX way of working really valuable.“
(SUNCORP) Technical Lead, Naveen Warusavithana
“It has truly being an eye opening exercise. Not only has the training given me an idea of the UX landscape but
also when to use different design techniques effectively. The highlight for me was the design studios that followed
using affinity diagrams to understand the customer's biggest problems. For the design studios, Bernard organised
for us to work with real customers with real products.”
(TELSTRA) Senior Business Analyst, Jamie Kvins
“The frameworks and tools introduced during the course extend a business analysts' toolkit and I found them so
elegantly simple and easy to apply to my business. The course demonstrated that UX is NOT simply providing an
aesthetically pleasing interface but with appropriate engagement with users and stakeholders a design can deliver
a solution that can solve a business problem, create a tangible business benefit and create connections with your
customers. The engagement piece was valuable in that reinforced the need to understand where your customer is
in their journey in order for you to best support them and deliver on their needs.”
(COLES) Lead Consultant/Business Analyst, Farnaz Vahab
"I really enjoyed my time at the UX Masterclass, the training materials were great and very well-structured and I
appreciate the great vibe and energy in the class. Bernard constantly engages the participants and provides great
opportunities for sharing opinions and experiences – totally recommended especially for newbies"
(OAKTON) User Experience/Visual Designer, Leonardo Cardenas
"Thank you Bernard for your time, guidance and encouragement, the information and structure of your course
provides both beginners and current practitioners a great and clear overview of the UX landscape and the value it
provides to any enterprise (business, start-ups, charities…). Your friendliness and openness complimented the
quality of information in your course and gave us an overall sense of what UX means for someone on a personal
level and how that applies in practice. Thanks!"
(APPSTER) Senior Producer, Giles Davis
"Bernard’s 3 day UX Masterclass was the ideal opportunity for me to get a hands-on perspective on an area which
has real business /dollar impact in the digital space. It has given me the grounding, principles and mindset to
enable me to add more value to my clients immediately, as well as being able to extend my knowledge ongoing.
Great format, great instruction & guidance, great guy. If you want to impact your business’ bottom line, this is the
place to start."
About the Instructor
Bernard Schokman, Principal
Bernard is extremely practical and looks at ‘shifting’ business metrics with UX. He will say “UX is the tool
we use to shift a business” because he believes this is the fundamental purpose of UX.
Bernard Schokman, Principal Training Consultant – UX Training.com.au
About UX