PRESS RELEASE
21 May 2014
Cogent appoints UK sales development manager to
target business growth
Cogent Breeding Limited has appointed Graham Higgott as the company’s UK
Sales Development Manager with a remit to expand semen sales, increase
market share and promote Cogent’s range of technical breeding services.
Mr Higgott, who is from a dairy farming background, has almost 20 years of experience
within the dairy sector as a farm manager and latterly as a herd breeding advisor. He
has previously worked for Cogent Breeding in a sales capacity covering the counties of
Staffordshire and Derbyshire, and more recently, Devon and Somerset. He has rejoined
the company to focus on growing the business within the UK through increased semen
sales and by expanding customer uptake of Cogent’s precision breeding services.
Mr Higgott’s role will entail working with Cogent’s UK sales team to boost sales to
prospective and existing customers, with a specific remit to proactively target larger
herds and buying groups.
“We are delighted that Graham has returned to the Cogent business and look forward to
working closely with him to expand sales within the UK,” explains Mike Phillips, UK Sales
Manager for Cogent. “Graham has a wealth of knowledge and experience within the UK
dairy sector. His skills and expertise are ideally suited to Cogent’s goal of expanding
sales through a targeted marketing campaign, with large turnover customers being the
focus of his attention.”
Commenting on his appointment, Graham Higgott said; ”I’m delighted to be working
with Cogent once again. The company has a fantastic portfolio of bulls, with proven,
genomic and young sires suited to every dairy and beef business.
“This wide line-up of sires is complemented by Cogent’s mating programme, WMS,
PinPoint fertility analysis system and AI services, all of which offer customers the very
best technical support and herd management advice. Add to that the company’s
passionate sales force and Cogent has everything in place to ensure continued and
consistent growth within the UK’s dairy farming industry.”
Graham Higgott can be contacted on 07787 283117 or via email at
graham.higgott@cogentuk.com
-EndsNotes to editors
A photo of Graham Higgott is attached.
-
Cogent is the pioneering business behind sexed semen technology and supply and is the UK
market leader. It is wholly owned by the Grosvenor Estate, and from its headquarters on the
Grosvenor Estate in Cheshire, has established a market-leading reputation for its world-class
UK breeding programme.
-
Cogent's distinguished selection of high reliability UK proven bulls offers dairy and beef
farmers an unprecedented combination of production, type and value.
-
In 2011, Cogent acquired the business and marketing rights of World Wide Sires UK, the
highly-regarded cattle-breeding business, and Dairy Daughters, the UK’s first direct supplier
of Holstein semen. These businesses remain a key part of the Cogent business, and Cogent
remains the exclusive supplier of WWS US products in the UK.
For more information, please contact Joanna Warchol on 01244 622 044 or via email at
Joanna.warchol@cogentuk.com
The text from this news release can be downloaded directly from the Agriculture/Livestock section
of the ABC (Agribusiness Communications Ltd) Press Centre at www.abccomms.co.uk